PRIORITIZING LOCATIONS FOR PEOPLE SEARCH

• US 20180060438A1
• Filed: 08/25/2016
• Published: 03/01/2018
• Est. Priority Date: 08/25/2016
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: LinkedIn Corporation (Microsoft Corporation)
• Inventors: Kenthapadi, Krishnaram
• Application Number:
  US15/247,451
• Publication Number:
  US 20180060438A1
• Time in Patent Office: Days
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A search engine optimization system is provided with an on-line social network system. The on-line social network system includes or is in communication with a search engine optimization (SEO) system that is configured to prioritize location keywords (potential search terms) that represent respective people search results pages (PSERPs). The value of a keyword is expressed as a priority score assigned to that keyword. The SEO system generates priority scores for different keywords, using a probabilistic model that takes into account a value expressing how likely the keyword is to be included in a search query as a search term and/or a value expressing how likely is a search that includes the keyword as a search term is to produce relevant results, as well as other signals that are indicative of the relative importance of a location represented by the search term.

Claims

1. A computer-implemented method comprising:

generating a people search results page (PSERP), the PRERP comprising references to one or more member profiles representing respective members in an on-line social network system;

using at least one processor, identifying a location keyword as representing the PSERP, the location keyword representing a geographic location;

determining importance score for the location keyword utilizing data reflecting how frequently people-related search requests include the location keyword;

generating a priority score for the location keyword, utilizing the importance score; and

generating a web page including a reference to the PSERP based on the priority score for the location keyword.

2. The method of claim 1, comprising causing presentation of the web page on a display device.

3. The method of claim 1, wherein the web page is a people directory provided by the on-line social network system.

4. The method of claim 1, wherein the reference to the PSERP is the location keyword.

5. The method of claim 1, wherein the determining of the importance score for the location keyword comprises determining the importance score for a pair comprising the location keyword and a people-related keyword representing a professional skill of a member of the on-line social network system.

6. The method of claim 5, wherein the reference to the PSERP is the people-related keyword.

7. The method of claim 1, comprising selectively including, in a site map provided to a third party search engine, a reference to the PSERP, based on the priority score for the location keyword.

8. The method of claim 1, wherein the generating of the priority score for the keyword comprises using, in addition to the importance score, a relevance score generated for the location keyword, the relevance score expressing how likely a search request that includes the location keyword is to produce a relevant result that originates from the on-line social network system, the search request directed to a third party search engine, the third party search engine and the on-line social network system provided by different entities.

9. The method of claim 1, wherein the generating of the importance score comprises utilizing one or more external signals, the external signals include population size for the geographic location represented by the location keyword.

10. The method of claim 1, wherein the generating of the importance score comprises utilizing one or more strength signals, the strength signals represent the number of members of the on-line social network system associated with the geographic location represented by the location keyword.

11. A computer-implemented system comprising:

a people search results page (PSERP) generator, implemented using at least one processor, to;

generate a people search results page (PSERP), the PRERP comprising references to one or more member profiles representing respective members in an on-line social network system, and

identify a location keyword as representing the PSERP, the location keyword representing a geographic location;

an importance score generator, implemented using at least one processor, to determine importance score for the location keyword utilizing data reflecting how frequently people-related search requests include the location keyword;

a priority score generator, implemented using at least one processor, to generate a priority score for the location keyword, utilizing the importance score; and

a web page generator, implemented using at least one processor, to generate a web page including a reference to the PSERP based on the priority score for the location keyword.

12. The system of claim 11, comprising a presentation module, implemented using at least one processor, to cause presentation of the web page on a display device.

13. The system of claim 11, wherein the web page is a people directory provided by the on-line social network system.

14. The system of claim 11, wherein the reference to the PSERP is the location keyword.

15. The system of claim 11, wherein the importance score generator is to determine the importance score for a pair comprising the location keyword and a people-related keyword representing a professional skill of a member of the on-line social network system.

16. The system of claim 15, wherein the reference to the PSERP is the people-related keyword.

17. The system of claim 11, a communications module to selectively include, in a site map provided to a third party search engine, a reference to the PSERP, based on the priority score for the location keyword.

18. The system of claim 11, wherein the priority score generator is to use, in addition to the importance score, a relevance score generated for the location keyword, the relevance score expressing how likely a search request that includes the location keyword is to produce a relevant result that originates from the on-line social network system, the search request directed to a third party search engine, the third party search engine and the on-line social network system provided by different entities.

19. The system of claim 11, wherein the importance score generator is to utilize one or more external signals, the external signals include population size for the geographic location represented by the location keyword.

20. A machine-readable non-transitory storage medium having instruction data executable by a machine to cause the machine to perform operations comprising:

generating a people search results page (PSERP), the PRERP comprising references to one or more member profiles representing respective members in an on-line social network system;

identifying a location keyword as representing the PSERP, the location keyword representing a geographic location;

determining importance score for the location keyword utilizing data reflecting how frequently people-related search requests include the location keyword;

generating a priority score for the location keyword, utilizing the importance score; and

generating a web page including a reference to the PSERP based on the priority score for the location keyword