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AUTOMATED METHOD FOR LEARNING THE RESPONSIVENESS OF POTENTIAL CONSUMERS TO DIFFERENT STIMULI IN A MARKETPLACE

  • US 20180068323A1
  • Filed: 09/03/2016
  • Published: 03/08/2018
  • Est. Priority Date: 09/03/2016
  • Status: Active Application
First Claim
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1. A method for determining a model, the method being implemented by one or more processors and comprising:

  • (a) identifying a schema that defines a possible causal element of a particular type of behavior;

    (b) determining one or more concepts, and one or more sub-concepts for each concept, each concept and sub-concept being associated with a logical relationship;

    (c) determining multiple models from the one or more concepts and the one or more sub-concepts;

    (d) calibrating the multiple models using representative data collected from a real-world source; and

    (e) determining an optimal model amongst a plurality of calibrated models.

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