DELIVERING A CONTINUOUS FEED OF CONTENT ITEMS TO A CLIENT DEVICE

• US 20180075034A1
• Filed: 09/09/2016
• Published: 03/15/2018
• Est. Priority Date: 09/09/2016
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Wang, Meihong, Tas, Mahmud Sami, Yu, Ansha
• Granted Patent: US 10,055,465 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents

Abstract

An online system provides a continuous feed of content items to a client device. The online system maintains an ordered set of ranked content items for sending to the client device. The online system receives requests from the client device for content items and selects a subset from an ordered set of ranked content items in response to each request. The number of content items in the subset may be based on factors such as the network connection strength of the client device. The client device re-ranks content items received from the online system based on information received during a given session. The session information may indicate the types of content items viewed during the given session, or the speed at which the user is viewing content items during the given session.

Claims

1. A method comprising:

retrieving information describing a network connection strength of a client device;

selecting a plurality of content items for sending to the client device, each content item ranked by the online system and associated with a ranking score;

receiving, by an online system, a first request from the client device, the first request requesting content items from the online system;

identifying, in response to the first request, a first subset of the plurality of content items based at least in part on the network connection strength and the ranking scores of the plurality of content items;

providing the first subset to the client device;

modifying the ranking score of at least one content item of the remaining plurality of content items based on interaction information describing actions performed by users of the online system after the first subset has been provided to the client device;

receiving, by the online system, a second request from the client device, the second request requesting content items from the online system;

identifying, in response to the second request, a second subset, including the at least one content item, of the remaining plurality of content items, the second subset identified based on the modified ranking scores of the remaining plurality of content items; and

providing the second subset to the client device.

2. The method of claim 1, wherein the client device sends the first request in response to determining that a number of unread content items stored on the client device is below a threshold value.

3. The method of claim 1, wherein the interaction information describes a plurality of actions performed by users on the at least one content item.

4. The method of claim 1, wherein the ranking score of a particular content item indicates a likelihood that a user of the client device will interact with the particular content item and wherein the online system generates the ranking scores based at least in part on previously recorded interaction information.

5. The method of claim 1, wherein the client device stores an ordered set of content items, wherein the first subset is appended to the ordered set, and wherein the second subset is appended to the ordered set after the first subset.

6. The method of claim 1, wherein modifying the ranking score of the at least one content item is further based on whether a predetermined duration of time has elapsed, the predetermined duration of time based on a frequency of actions performed by users of the online system.

7. The method of claim 1, further comprising sending, by the online system to the client device, a request for the network connection strength of the client device.

8. A method comprising:

selecting, by an online system, a plurality of content items for sending to a client device, each content item ranked by the online system and associated with a ranking score;

receiving, by the online system, a first request for content items from a client device, the first request sent by the client device in response to the client device determining that a number of unread content items stored on the client device is below a threshold value;

identifying, in response to the first request, a first subset of the plurality of content items based at least in part on the ranking scores of the plurality of content items;

providing the first subset to the client device;

modifying the ranking score of at least one content item of the remaining plurality of content items based on interaction information describing actions performed by users of the online system after the first subset has been provided to the client device;

receiving, by the online system, a second request for content items from the client device;

identifying, in response to the second request, a second subset of the remaining plurality of content items including the at least one content item, the second subset identified based on the modified ranking scores of the remaining plurality of content items; and

providing the second subset to the client device.

9. The method of claim 8, further comprising retrieving, after providing the first subset to the client device, a new content item generated based on interaction information describing actions performed by users of the online system after the first subset has been provided to the client device.

10. The method of claim 8, wherein the ranking score of a particular content item indicates a likelihood that a user of the client device will interact with the particular content item and wherein the online system generates the ranking scores based at least in part on previously recorded interaction information.

11. The method of claim 8, wherein the client device stores an ordered set of content items, wherein the first subset is appended to the ordered set, and wherein the second subset is appended to the ordered set after the first subset.

12. The method of claim 8, wherein modifying the ranking score of the at least one content item is further based on whether a predetermined duration of time has elapsed, the predetermined duration of time based on a frequency of actions performed by users of the online system.

13. The method of claim 8, wherein identifying the first subset of the plurality of content items is further based on a network connection strength of the client device.

14. A computer program product comprising a non-transitory computer readable storage medium having instructions encoded thereon that, when executed by a processor, cause the processor to:

retrieve information describing a network connection strength of a client device;

select a plurality of content items for sending to the client device, each content item ranked by the online system and associated with a ranking score;

receive, by an online system, a first request from the client device, the first request requesting content items from the online system;

identify, in response to the first request, a first subset of the plurality of content items based at least in part on the network connection strength and the ranking scores of the plurality of content items;

provide the first subset to the client device;

modify the ranking score of at least one content item of the remaining plurality of content items based on interaction information describing actions performed by users of the online system after the first subset has been provided to the client device;

receive, by the online system, a second request from the client device, the second request requesting content items from the online system;

identify, in response to the second request, a second subset, including the at least one content item, of the remaining plurality of content items, the second subset identified based on the modified ranking scores of the remaining plurality of content items; and

provide the second subset to the client device.

15. The non-transitory computer readable storage of claim 14, wherein the client device sends the first request in response to determining that a number of unread content items stored on the client device is below a threshold value.

16. The non-transitory computer readable storage of claim 14, wherein the interaction information describes a plurality of actions performed by users on the at least one content item.

17. The non-transitory computer readable storage of claim 14, wherein the ranking score of a particular content item indicates a likelihood that a user of the client device will interact with the particular content item and wherein the online system generates the ranking scores based at least in part on previously recorded interaction information.

18. The non-transitory computer readable storage of claim 14, wherein the client device stores an ordered set of content items, wherein the first subset is appended to the ordered set, and wherein the second subset is appended to the ordered set after the first subset.

19. The non-transitory computer readable storage of claim 14, wherein modifying the ranking score of the at least one content item is further based on whether a predetermined duration of time has elapsed, the predetermined duration of time based on a frequency of actions performed by users of the online system.

20. The non-transitory computer readable storage of claim 14, having further instructions that when executed by the processor cause the processor to send, by the online system to the client device, a request for the network connection strength of the client device.