SYSTEMS AND METHODS FOR GENERATING A CUSTOM CAMPAIGN
First Claim
1. A method for generating a custom tailored campaign for an identified recipient comprising:
- storing an interactive survey with multiple selectable channels, each channel comprising questions concerning a distinct area of personal preference;
identifying a first content distributor;
creating, via a processor, a first electronically selectable link to the interactive survey, wherein the first link is uniquely associated with a first recipient selected among a set of recipients associated with the first content distributor;
distributing, over a network, the electronically selectable link to the first recipient;
receiving answers to the questions concerning an area of personal preference from the first recipient;
modifying a profile associated with the first recipient by storing the answers;
determining a time spent in each selectable channel by the first recipient;
tracking interactive requests made by the first recipient;
identifying a plurality of interests of the first recipient based on at least (1) the received answers, (2) the time spent in each selectable channel, and (3) the interactive requests;
matching at least one related product from a set of products to the identified plurality of interests; and
generating a custom tailored campaign associated with the first recipient based on the at least one related product and the plurality of interests of the first recipient, wherein a campaign comprises a series of communications from the first content distributor to the first recipient relating to the at least one product.
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Accused Products
Abstract
The present disclosure provides systems and methods for personalizing a campaign to a recipient based on interactive surveys. A link to the interactive survey, unique to each recipient, is sent to each recipient to track survey responses. The systems and methods may track the answers, the time spent in each section, and the recipient'"'"'s eye movement. Based on the tracked information, the systems and methods identify one or more interests of the recipient and match a related product to that interest. The systems and methods generate a campaign for the recipient based on the identified interests for the related product.
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Citations
20 Claims
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1. A method for generating a custom tailored campaign for an identified recipient comprising:
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storing an interactive survey with multiple selectable channels, each channel comprising questions concerning a distinct area of personal preference; identifying a first content distributor; creating, via a processor, a first electronically selectable link to the interactive survey, wherein the first link is uniquely associated with a first recipient selected among a set of recipients associated with the first content distributor; distributing, over a network, the electronically selectable link to the first recipient; receiving answers to the questions concerning an area of personal preference from the first recipient; modifying a profile associated with the first recipient by storing the answers; determining a time spent in each selectable channel by the first recipient; tracking interactive requests made by the first recipient; identifying a plurality of interests of the first recipient based on at least (1) the received answers, (2) the time spent in each selectable channel, and (3) the interactive requests; matching at least one related product from a set of products to the identified plurality of interests; and generating a custom tailored campaign associated with the first recipient based on the at least one related product and the plurality of interests of the first recipient, wherein a campaign comprises a series of communications from the first content distributor to the first recipient relating to the at least one product. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method for generating a custom tailored campaign for an identified recipient comprising:
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storing, via a storage medium, an initial campaign comprising; an interactive survey with multiple selectable channels, each channel comprising questions concerning a distinct area of personal preference, and an initial series of planned interactions intended to induce a sale; identifying a plurality of recipients; generating a plurality of profiles, wherein each profile is associated with a recipient from the plurality of recipients; creating, via a processor, a plurality of electronically selectable links to the interactive survey, wherein each link is uniquely associated with one of the plurality of profiles; distributing, over a network, the plurality of electronically selectable links to the plurality of recipients associated with the plurality of profiles; receiving answers to the questions concerning an area of personal preference from each recipient; determining a time spent in each selectable channel by each recipient; tracking interactive requests made by each recipient; modifying the plurality of profiles by storing (1) the answers, (2) the time spent, and (3) the interactive requests; identifying a plurality of interests for each profile based on at least the stored (1) the answers, (2) the time spent, and (3) the interactive requests; matching a least one related product from a set of products to the identified plurality of interests for each profile; modifying the initial series of planned interactions for each recipient based on the at least one related product and the plurality of areas of interest for each profile to create a custom tailored campaign associated with each profile. - View Dependent Claims (12, 13, 14, 15)
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16. A non-transitory computer-readable medium storing instructions that, when executed by a processor, are configured to cause the processor to perform operations for generating a custom tailored campaign for an identified recipient, the operations comprising:
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identifying a first content distributor; identifying a first recipient from among a set of recipients associated with the first content distributor; generating, via a processor, a first profile associated with the first recipient; storing, via a storage medium, an initial campaign associated with the first profile comprising; an interactive survey with multiple selectable channels, each channel comprising questions concerning a distinct area of personal preference, and an initial series of planned interactions intended to induce a sale; creating an electronically selectable link to the interactive survey, wherein the link is uniquely associated with the first recipient; distributing, over a network, the electronically selectable link to the first recipient; receiving answers to the questions concerning an area of personal preference from the first recipient; determining a time spent in each selectable channel by the first recipient; tracking interactive requests made by the first recipient; identifying a plurality of interests for the first profile based on at least (1) the answers, (2) the time spent, and (3) the interactive requests; matching a least one related product from a set of products to the identified plurality of interests for each profile; modifying the initial series of planned interactions for the first recipient based on the at least one related product and the plurality of areas of interest to create a custom tailored campaign associated with the first profile. - View Dependent Claims (17, 18, 19, 20)
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Specification