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SYSTEMS AND METHODS FOR GENERATING A CUSTOM CAMPAIGN

  • US 20180075492A1
  • Filed: 09/09/2016
  • Published: 03/15/2018
  • Est. Priority Date: 09/09/2016
  • Status: Active Grant
First Claim
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1. A method for generating a custom tailored campaign for an identified recipient comprising:

  • storing an interactive survey with multiple selectable channels, each channel comprising questions concerning a distinct area of personal preference;

    identifying a first content distributor;

    creating, via a processor, a first electronically selectable link to the interactive survey, wherein the first link is uniquely associated with a first recipient selected among a set of recipients associated with the first content distributor;

    distributing, over a network, the electronically selectable link to the first recipient;

    receiving answers to the questions concerning an area of personal preference from the first recipient;

    modifying a profile associated with the first recipient by storing the answers;

    determining a time spent in each selectable channel by the first recipient;

    tracking interactive requests made by the first recipient;

    identifying a plurality of interests of the first recipient based on at least (1) the received answers, (2) the time spent in each selectable channel, and (3) the interactive requests;

    matching at least one related product from a set of products to the identified plurality of interests; and

    generating a custom tailored campaign associated with the first recipient based on the at least one related product and the plurality of interests of the first recipient, wherein a campaign comprises a series of communications from the first content distributor to the first recipient relating to the at least one product.

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