SALES PROMOTION PROCESSING SYSTEM AND SALES PROMOTION PROCESSING PROGRAM

• US 20180075494A1
• Filed: 08/29/2017
• Published: 03/15/2018
• Est. Priority Date: 09/12/2016
• Status: Abandoned Application

• Current Assignee: Toshiba Tec Corporation (Toshiba Corporation)
• Original Assignee: Toshiba Tec Corporation (Toshiba Corporation)
• Inventors: INAGAWA, Nobuhiro
• Application Number:
  US15/689,834
• Publication Number:
  US 20180075494A1
• Time in Patent Office: Days
• CPC Class Codes: G06N 3/04 Architecture, e.g. interconnection topology
• CPC Class Codes: G06N 3/08 Learning methods
• CPC Class Codes: G06N 7/01 Probabilistic graphical models, e.g. probabilistic networks
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

A sales promotion processing device according to an embodiment includes an input device, a display device, a communication interface, and a processor. The input device receives input of one or more criteria for a planned sales promotion. The processor generates a new sales promotion based on the received one or more criteria. The processor retrieves, from a sales promotion database that stores data related to past sales promotions via the communication interface, one or more past sales promotions having at least a predetermined number of criteria that are similar to the received one or more criteria. The processor predicts a result of the generated new sales promotion by evaluating the generated new sales promotion relative to feature data extracted from the criteria of the retrieved one or more past sales promotions by machine learning. The display device displays the predicted result.

Claims

1. A sales promotion processing device comprising:

an input device;

a display device;

a communication interface; and

a processor configured to;

receive, via the input device, input of one or more criteria for a planned sales promotion,

generate a new sales promotion based on the received one or more criteria,

retrieve, from a sales promotion database that stores data related to past sales promotions via the communication interface, one or more past sales promotions having at least a predetermined number of criteria that are similar to the received one or more criteria,

predict a result of the generated new sales promotion by evaluating the generated new sales promotion relative to feature data extracted from the criteria of the retrieved one or more past sales promotions by machine learning, and

control the display device to display the predicted result.

2. The sales promotion processing device according to claim 1, further comprising:

a storage device, wherein the processor controls the storage device to store the new sales promotion in response to a detected input in the input device corresponding to a save instruction.

3. The sales promotion processing device according to claim 1, wherein the processor is further configured to:

control the display device to display a new sales promotion screen that includes;

details of the new sales promotion,

a past check operation button, and

a prediction check operation button.

4. The sales promotion processing device according to claim 3, wherein, in response to a detected input in the input device corresponding to the past check operation button, the processor retrieves the one or more past sales promotions having at least a first predetermined number of criteria that are similar to the received one or more criteria, and controls the display device to display the retrieved one or more past sales promotions.

5. The sales promotion processing device according to claim 4, wherein, in response to a detected input in the input device corresponding to the prediction check operation button, the processor retrieves the one or more past sales promotions having at least a second predetermined number of criteria that are similar to the received one or more criteria, predicts the result of the generated new sales promotion, and controls the display device to display the predicted result.

6. The sales promotion processing device according to claim 4, wherein the first predetermined number is different than the second predetermined number.

7. The sales promotion processing device according to claim 1, wherein the feature data is extracted from the criteria of the retrieved one or more past sales promotions by a learning processing device using machine learning in a multi-layered neural network.

17. The sales promotion processing system according to claim 1, wherein the processor of the second computing device is further configured to:

control the display device to display a new sales promotion screen that includes;

details of the new sales promotion,

a past check operation button, and

a prediction check operation button.

18. The sales promotion processing system according to claim 17, wherein, in response to a detected input in the input device corresponding to the past check operation button, the processor of the second computing device retrieves the one or more past sales promotions having at least a first predetermined number of criteria that are similar to the received one or more criteria, and controls the display device to display the retrieved one or more past sales promotions.

19. The sales promotion processing system according to claim 18, wherein:

in response to a detected input in the input device corresponding to the prediction check operation button, the processor of the second computing device retrieves the one or more past sales promotions having at least a second predetermined number of criteria that are similar to the received one or more criteria, predicts the result of the generated new sales promotion, and controls the display device to display the predicted result, and

the first predetermined number is different than the second predetermined number.

20. The sales promotion processing device according to claim 1, wherein the first computing device extracts the feature data from the criteria of the retrieved one or more past sales promotions using machine learning in a multi-layered neural network.

8. A non-transitory computer readable medium containing a program that causes a computer to perform a sales promotion processing method comprising the steps of:

receiving, via an input device, input of one or more criteria for a planned sales promotion;

generating a new sales promotion based on the received one or more criteria;

retrieve, from a sales promotion database that stores data related to past sales promotions via the communication interface, one or more past sales promotions having at least a predetermined number of criteria that are similar to the received one or more criteria;

predicting a result of the generated new sales promotion by evaluating the generated new sales promotion relative to feature data extracted from the criteria of the retrieved one or more past sales promotions by machine learning; and

controlling a display device to display the predicted result.

9. The non-transitory computer readable medium according to claim 8, the method further comprising:

controlling a storage device to store the new sales promotion in response to a detected input in the input device corresponding to a save instruction.

10. The non-transitory computer readable medium according to claim 8, the method further comprising:

controlling the display device to display a new sales promotion screen that includes;

details of the new sales promotion,

a past check operation button, and

a prediction check operation button.

11. The non-transitory computer readable medium according to claim 10, the method further comprising:

detecting an past check input corresponding to the past check operation button, wherein the one or more past sales promotions having at least a first predetermined number of criteria that are similar to the received one or more criteria are retrieved in response to the detected past check input; and

controlling the display device to display the retrieved one or more past sales promotions.

12. The non-transitory computer readable medium according to claim 11, the method further comprising:

detecting a prediction check input corresponding to the prediction check operation button, wherein the one or more past sales promotions having at least a second predetermined number of criteria that are similar to the received one or more criteria are retrieved in response to the detected prediction check input.

13. The non-transitory computer readable medium according to claim 12, wherein the first predetermined number is different than the second predetermined number.

14. The non-transitory computer readable medium according to claim 8, wherein the feature data is extracted from the criteria of the retrieved one or more past sales promotions by a learning processing device using machine learning in a multi-layered neural network.

15. A sales promotion processing system comprising:

a first computing device configured to;

receive criteria of each of one or more past sales promotions,

receive parameters regarding performance of each of the one or more past sales promotions,

extract, by machine learning, feature data based on the criteria of the retrieved one or more past sales promotions and the received parameters, and

store the extracted feature data; and

a second computing device including at least an input device, a display device, a communication interface, and

a processor configured to;

receive, via the input device, input of one or more criteria for a planned sales promotion,

generate a new sales promotion based on the received one or more criteria,

retrieve, from a sales promotion database that stores data related to past sales promotions via the communication interface, one or more past sales promotions having at least a predetermined number of criteria that are similar to the received one or more criteria,

receive, from the first computing device, the extracted feature data,

predict a result of the generated new sales promotion by evaluating the generated new sales promotion relative to the received feature data, and

control the display device to display the predicted result.

16. The sales promotion processing system according to claim 15, wherein the second computing device further comprises:

a storage device, wherein the processor controls the storage device to store the new sales promotion in response to a detected input in the input device corresponding to a save instruction.