METHOD AND APPARATUS FOR DYNAMICALLY PRESENTING CONTENT USING AN INTERFACE FOR SETTING CONDITIONAL NETWORK DESTINATIONS
First Claim
1. A method performed by a computer server system in communication with remote computing devices over a communication network, comprising:
- establishing a re-direction web site on the communication network for receiving incoming web traffic and conditionally re-directing the web traffic,establishing a graphical user interface at the re-direction web site for receiving selections of programmed conditions and a plurality of destination network addresses;
storing, in an electronic memory, a first network addresses and a second network address in a computer-readable format received from the graphical user interface;
storing, in the electronic memory, a first condition for re-directing incoming web traffic to the first network address, the first condition based on at least one of;
first geographic locations, first times at the geographic locations, and weather conditions at the first geographic locations, which are determined in response to indications received from devices of users over the communication network;
storing, in the electronic memory, a second condition for re-directing incoming web traffic to the second network address, the second condition based on at least one of;
second geographic locations, second times at the geographic locations, and weather conditions at the second geographic locations, which are determined in response to indications received from devices of users over the communication network;
receiving, at the re-direction web site from a user device of a user, an indication of a interaction with a touchpoint that has been presented to the user and that directs a browser of the user device to the re-direction web site;
in response to receiving the interaction, determining a geographic location of the user, a time at the geographic location of the user, and a weather condition at the geographic location of the user;
re-directing the user device to the first network address when the first condition has been met; and
when the first condition has not been met, re-directing the user device to the second network address when the second condition has been met.
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Accused Products
Abstract
QR codes or the like are used in hardlink applications, by which different users may receive different information in response to a user'"'"'s interaction with a touchpoint. The content delivered to a particular user in response to a hardlink code or a presented hyperlink may be dependent on the time of the scan, the geographic location of the user, a weather condition at the geographical location, personal information associated with the user, a number of previous scans of the code by prior individuals, and any combination of the these or other variables, which may be determined by an originator of the QR code or other party. User devices may be re-directed to alternate content or network addresses based on one or more programmed conditions.
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Citations
12 Claims
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1. A method performed by a computer server system in communication with remote computing devices over a communication network, comprising:
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establishing a re-direction web site on the communication network for receiving incoming web traffic and conditionally re-directing the web traffic, establishing a graphical user interface at the re-direction web site for receiving selections of programmed conditions and a plurality of destination network addresses; storing, in an electronic memory, a first network addresses and a second network address in a computer-readable format received from the graphical user interface; storing, in the electronic memory, a first condition for re-directing incoming web traffic to the first network address, the first condition based on at least one of;
first geographic locations, first times at the geographic locations, and weather conditions at the first geographic locations, which are determined in response to indications received from devices of users over the communication network;storing, in the electronic memory, a second condition for re-directing incoming web traffic to the second network address, the second condition based on at least one of;
second geographic locations, second times at the geographic locations, and weather conditions at the second geographic locations, which are determined in response to indications received from devices of users over the communication network;receiving, at the re-direction web site from a user device of a user, an indication of a interaction with a touchpoint that has been presented to the user and that directs a browser of the user device to the re-direction web site; in response to receiving the interaction, determining a geographic location of the user, a time at the geographic location of the user, and a weather condition at the geographic location of the user; re-directing the user device to the first network address when the first condition has been met; and when the first condition has not been met, re-directing the user device to the second network address when the second condition has been met. - View Dependent Claims (2, 3, 5, 6, 7, 8, 9, 10, 11, 12)
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4. The method of claim 4, wherein the touchpoint comprises at least one of:
- a one-dimensional barcode, a two-dimensional barcode, a quick response (QR) code, a dataform, a dataglyph, alphanumeric text, a photographic image, a symbology, a hardlink code, a Uniform Resource Locator (URL), an input to a search engine, a visit to a social media site, a product packaging, a visual print media, audio data, visual data, and audio-visual data.
Specification