Social Media Influencer Marketplace

• US 20180150870A1
• Filed: 11/29/2016
• Published: 05/31/2018
• Est. Priority Date: 11/29/2016
• Status: Abandoned Application

• Current Assignee: Vity Patent Holdco, LLC
• Original Assignee: Vity Patent Holdco, LLC
• Inventors: Haaland, Lynne
• Application Number:
  US15/363,984
• Publication Number:
  US 20180150870A1
• Time in Patent Office: Days
• CPC Class Codes: G06Q 10/06393 Score-carding, benchmarking or key performance indicator [KPI] analysis
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A social media influencer advertising platform uses a feedback mechanism to help influencers manage the effectiveness of their advertisements. The feedback mechanism may be various components of an influencer'"'"'s dashboard that report conversion statistics. An influencer may be able to judge their effectiveness individually or against other influencers, where effectiveness may be on downstream actions, conversions, product sales, or other activities performed by viewers of the influencer'"'"'s posts. With this feedback, the influencer may be able to tune, adjust, or change their posts to improve their conversion rate and become more effective advertisers. Through the platform, brands may pay for performance, and by giving feedback to the influencers, the influencers may be able to track their performance.

Claims

1. A method performed by at least one computer processor, said method comprising:

receiving authentication from a first social media influencer;

displaying a performance dashboard for said first social media influencer;

within said performance dashboard, displaying campaign information for a first advertising campaign, said campaign information comprising a campaign performance metric;

within said performance dashboard, displaying performance metrics for said first social media influencer;

within said performance dashboard, displaying said performance metrics for a plurality of social media influencers.

2. The method of claim 1, said plurality of social media influencers being members of said first advertising campaign.

3. The method of claim 2 further comprising displaying at least one link to a first post sent by one of said plurality of social media influencers.

4. The method of claim 3 further comprising displaying at least one performance metric for said first post.

5. The method of claim 4 further comprising:

displaying a first representation of a second post by said first social media influencer; and

displaying a performance metric for said second post.

6. The method of claim 1, at least some of said plurality of social media influencers comprise social media influencers who are not part of said first advertising campaign.

7. The method of claim 6, said plurality of social media influencers selected to be similar to said first social media influencer.

8. The method of claim 1, said campaign performance metric being a conversion metric.

9. The method of claim 8, said conversion metric being one of a group composed of:

a purchase;

a conversation step;

a repost; and

a sentiment affirmation.

10. The method of claim 1 further comprising:

displaying a plurality of marketing funnel steps.

11. The method of claim 10 further comprising:

displaying at least one performance metric for each of said plurality of marketing funnel steps.

12. A user interface displayed on a device, said device comprising at least one processor, said user interface comprising:

an identifier for a social media campaign, said social media campaign comprising an advertiser and at least one social media influencer;

at least one representation of a contractual goal between said social media influencer and said advertiser, said contractual goal being part of said social media campaign; and

a set of performance metrics of a plurality of social media influencers, said set of performance metrics containing a first performance metric for each of said plurality of social media influencers.

13. The user interface of claim 12, said plurality of social media influencers being part of said social media campaign.

14. The user interface of claim 12, at least one of said plurality of social media influencers not being part of said social media campaign.

15. The user interface of claim 12, said first performance metric being one of a group composed of:

cost per impression;

click through rate;

conversion rate; and

sales per advertising cost.

16. The user interface of claim 12, said representation of a contractual goal comprising a performance target and a current performance measurement.

17. The user interface of claim 16, said representation of a contractual goal displaying a time dimension.

18. The user interface of claim 12 further comprising:

a set of representations for a plurality of marketing funnel steps.

19. The user interface of claim 18 further comprising:

at least one performance metric for each of said plurality of marketing funnel steps.

20. A method performed on at least one computer processor, said method comprising:

receiving credentials from a social media influencer;

displaying at least one identifier for a social media advertising campaign, said social media advertising campaign comprising a contract between an advertiser and said social media influencer, said contract having a performance goal;

displaying a performance goal indicator, said performance goal indicator representing said performance goal;

determining a current status, said current status reflecting said social media influencer'"'"'s progress towards meeting said performance goal; and

displaying a current status indicator, said current status indicator representing said current status.