METHOD AND SYSTEM FOR LIVE STREAM BROADCAST AND CONTENT MONETIZATION

• US 20180160158A1
• Filed: 04/26/2017
• Published: 06/07/2018
• Est. Priority Date: 12/06/2016
• Status: Abandoned Application

• Current Assignee: CybEye, Inc.
• Original Assignee: CybEye, Inc.
• Inventors: Liu, Bing, Yu, Hongtao, Wu, Jianfeng
• Application Number:
  US15/497,781
• Publication Number:
  US 20180160158A1
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 65/611 for multicast or broadcast systems for broadcast or conference H04L12/18; arrangements for broadcast or distribution combined with broadcast H04H20/00; arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time H04H60/00; selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS], H04W4/06
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/658 Transmission by the client directed to the server
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04W 4/60 Subscription-based services using application servers or record carriers, e.g. SIM application toolkits

Abstract

A mobile video-messaging platform allows an entity to perform a live broadcast of audio, video and/or text content. The mobile video-messaging platform may undergo branding and be released from a single business entity. Advertisement display is optimized based on placement strategy to ensure maximum revenue without compromising overall user experience. Virtual gifts are awarded to users viewing broadcast content. Premium live broadcasts require prospective viewers to pay in-app credit to view live broadcast content. Multiple virtual payment systems within the platform are provided. Using location-based features, viewers may pinpoint where nearby users and broadcasters are located. Gamification of the video-messaging platform encourages user involvement with the application.

Claims

1. A method for monetizing content of an interactive live stream, with at least one computing device, the method comprising:

optimizing placement of at least one advertisement during a media event;

viewing, by at least one user, the media event on a display of a device; and

displaying the at least one advertisement on the device based on the optimized placement;

wherein the optimized placement is based on the media event type.

2. The method of claim 1, wherein the device is a mobile device.

3. A system configured to monetize content of an interactive live stream, the system comprising:

one or more computing memories coupled to at least one hardware processor; and

instructions, stored on the one or more computing memories, when executed by the at least one hardware processor implement;

optimizing placement of at least one advertisement during a media event;

viewing, by at least one user, the media event on a display of a device; and

displaying the at least one advertisement on the device based on the optimized placement;

wherein the optimized placement is based on the media event type.

4. The system of claim 3, wherein the device is a mobile device.

5. A method for monetizing content of an interactive live stream, with at least one computing device, the method comprising:

associating a cost to view with a media event;

broadcasting, by at least one host, the media event;

receiving, from one or more users, the cost to view the media event; and

viewing, by one or more users, the media event, in response to receiving the cost to view.

6. The method of claim 5, wherein the value is set by the broadcast host.

7. The method of claim 5, wherein the cost to view is paid via in-app credit or currency.

8. A method for interactive live streaming, with at least one computing device, the method comprising:

broadcasting, by at least one host, a media event;

viewing, by one or more users, the media event;

receiving, from the one or more users, one or more virtual gifts intended for the host;

displaying, to the host, the one or more virtual gifts.

9. The method of claim 8, wherein the media event is a live event.

10. The method of claim 8, wherein the one or more virtual gifts are redeemable for in-app credit.

11. A method for a virtual payment gateway during interactive live streaming, with at least one computing device, the method comprising:

broadcasting, by at least one host, a media event;

viewing, by one or more users, the media event;

receiving, from the one or more users, at least one payment; and

displaying, on a device associated with the at least one host, indication of the received at least one payment.

12. The method of claim 11, wherein the media event is a live event.

13. The method of claim 11, wherein an amount of the payment is set by the host.

14. The method of claim 11, wherein an amount of the payment is set by the user.

15. The method of claim 11, further comprising:

receiving, along with the at least one payment, a query from the one or more users;

displaying, on a device associated with the inquiring one or more users, a response to the query; and

refunding payment in response to the query response being unsatisfactory.

16. The method of claim 11, wherein payment is split among two or more users.

22. The system of claim 11, wherein payment is split among two or more users.

17. A system configured to conduct interactive live streaming, the system comprising:

one or more computing memories coupled to at least one hardware processor; and

instructions, stored on the one or more computing memories, when executed by the at least one hardware processor implement;

broadcasting, by at least one host, a media event;

viewing, by one or more users, the media event;

receiving, from the one or more users, at least one payment; and

displaying, on a device associated with the at least one host, indication of the received at least one payment.

18. The system of claim 17, wherein the media event is a live event.

19. The system of claim 17, wherein an amount of the payment is set by the host.

20. The system of claim 17, wherein an amount of the payment is set by the user.

21. The system of claim 17, the instructions further implement:

receiving, along with the at least one payment, a query from the one or more users;

displaying, on a device associated with the inquiring one or more users, a response to the query; and

refunding payment in response to the query response being unsatisfactory.

23. A method for interactive live streaming, with at least one computing device, the method comprising:

broadcasting, by at least one host, a media event;

viewing, by one or more users, the media event;

receiving, from the one or more users, one or more comments;

receiving, from the at least one host, one or more responsive comments to the one or more comments; and

displaying the one or more comments and one or more responsive comments overlaid the media event.

24. The method of claim 23, wherein the media event is a live event.

25. The method of claim 23, wherein the one or more comments is at least one of:

text, audio, or video.

26. The method of claim 23, wherein the one or more responsive comments is at least one of:

text, audio, or video.

27. The method of claim 23, wherein the overlaid comments are displayed in real-time.

28. A system configured to conduct interactive live streaming, the system comprising:

one or more computing memories coupled to at least one hardware processor; and

instructions, stored on the one or more computing memories, when executed by the at least one hardware processor implement;

broadcasting, by at least one host, a media event;

viewing, by one or more users, the media event;

receiving, from the one or more users, one or more comments;

receiving, from the at least one host, one or more responsive comments to the one or more comments; and

displaying the one or more comments and one or more responsive comments overlaid the media event.

29. The system of claim 28, wherein the media event is a live event.

30. The system of claim 28, wherein the one or more comments is at least one of:

text, audio, or video.

31. The system of claim 28, wherein the one or more responsive comments is at least one of:

text, audio, or video.

32. The system of claim 28, wherein the overlaid comments are displayed in real-time.