Smart Product Display Systems and Related Methods Providing Consumer Behavior Analytics

• US 20180165711A1
• Filed: 12/13/2016
• Published: 06/14/2018
• Est. Priority Date: 12/13/2016
• Status: Abandoned Application

• Current Assignee: Frito-Lay North America Incorporated (PepsiCo Incorporated)
• Original Assignee: Frito-Lay North America Incorporated (PepsiCo Incorporated)
• Inventors: Montemayor, Jaime, Patron, David, Rane, Dilip
• Application Number:
  US15/377,143
• Publication Number:
  US 20180165711A1
• Time in Patent Office: Days
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0631 Item recommendations

Abstract

The disclosed principles provide for various embodiments of a “smart” product display system capable of learning consumer shoppers'"'"' behaviors and preferences, as well as interacting with shoppers, retail personnel and product suppliers, in real-time. Exemplary goals for the disclosed product display systems and methods include understanding shopper behavior and trends by actively measuring inventory on the shelf in comparison with shoppers'"'"' demographic information, “sensing” the shoppers that stop by the rack and identify their demographics to show relevant advertisements to such shoppers; and validating the performance of internal techniques, or developing new techniques, for targeting shoppers as compared to actual shopper preferences determined by the smart product display system.

Claims

1. A smart product display system for providing consumer purchasing behavior analytics, the system comprising:

a support structure having a power supply for powering one or more components of the smart product display system;

one or more display units for presenting multimedia to consumers;

one or more audio speakers for presenting multimedia to consumers;

one or more cameras for capturing information regarding consumers proximate to the product display system;

one or more shelves for providing products for selection by consumers, one or more of the shelves having on-shelf sensors for detecting product data regarding said provided products;

a data storage unit for storing the multimedia, captured information, and product data;

a processor for performing analytics regarding consumer shopping behavior with respect to products displayed on the product display system using one or more of the presented multimedia, the product data, and the captured information, the performed analytics storable in the data storage unit; and

a communications module for receiving and/or transmitting one or more of the presented multimedia, the product data, the captured information, and the performed analytics.

2. The product display system of claim 1, further comprising one or more mini display units on display edges of one or more of the shelves configured to display multimedia to consumers.

3. The product display system of claim 1, wherein at least one of the one or more cameras is a camera configured to capture demographic information of proximate consumers.

4. The product display system of claim 3, wherein the captured demographic information comprises one or more of age, gender and ethnicity of proximate consumers.

5. The product display system of claim 1, wherein the communications module comprises a near field communications unit.

6. The product display system of claim 5, wherein the near field communications unit is configured to interact with a mobile device of a consumer.

7. The product display system of claim 1, wherein the communications module comprises a telecommunications unit configured to communicate via WiFi, Ethernet, ZigBee, LAN, or cellular network.

8. The product display system of claim 1, wherein one or more of the on-shelf sensors are selected from pressure sensors, infrared sensors, sonar sensors, code scanning sensors, and image recognition sensors.

9. The product display system of claim 1, wherein the presented multimedia comprises one or more of advertisements, information, instructions, and promotional offers regarding one or more products displayed on the product display system.

10. The product display system of claim 1, wherein the presented multimedia is selected based at least on consumer demographic information determined by the product display system.

11. The product display system of claim 1, wherein the presented multimedia is selected based at least on a product displayed on the product display system being selected by a consumer.

12. The product display system of claim 11, wherein the selected multimedia comprises information regarding the selected product, other product recommendations based on the selected product, serving suggestions related to the selected product, and social media information related to the selected product.

13. The product display system of claim 1, wherein the communications module is configured to interact with a communications device of an associate of supplier of one or more products displayed on the one or more shelves.

14. The product display system of claim 1, wherein the performed analytics includes traffic counts of consumers, product stock removal by consumers, product stock repositioning by consumers, product stock switching by consumers, related product selections by consumers, multimedia impressions on consumers, and multimedia effect on consumer product stock selection.

15. The product display system of claim 1, further comprising one or more satellite display units located geographically distal from the product display system and for providing additional products for selection by consumers, the one or more satellite display units comprising one or more additional sensors for detecting additional product data regarding said additional provided products and configured to communicate said detected additional product data to said communications module.

16. A smart product display system for providing consumer purchasing behavior analytics, the system comprising:

a support structure having a power supply for powering one or more components of the smart product display system;

one or more display units for presenting multimedia to consumers;

one or more audio speakers for presenting multimedia to consumers;

one or more cameras for capturing demographic information regarding consumers proximate to the product display system;

a plurality of shelves for providing products for selection by consumers, one or more of the shelves having on-shelf sensors for detecting product data regarding said provided products;

a data storage unit for storing the multimedia, captured information, and product data;

a processor for performing analytics regarding consumer shopping behavior with respect to products displayed on the product display system using one or more of the presented multimedia, the product data, and the captured information, the performed analytics storable in the data storage unit; and

a communications module for receiving and/or transmitting one or more of the presented multimedia, the product data, the captured information, and the performed analytics;

wherein the communications module comprises a near field communications unit configured to interact with mobile devices and a telecommunications unit configured to communicate via a data network.

17. The product display system of claim 16, wherein the telecommunications unit is configured to communicate via WiFi, Ethernet, ZigBee, LAN, or cellular network.

18. The product display system of claim 16, wherein one or more of the on-shelf sensors are selected from pressure sensors, infrared sensors, sonar sensors, code scanning sensors, and image recognition sensors.

19. The product display system of claim 16, wherein the presented multimedia comprises one or more of advertisements, information, instructions, and promotional offers regarding one or more products displayed on the product display system.

20. The product display system of claim 16, wherein the presented multimedia is selected based at least on consumer demographic information determined by the product display system.

21. The product display system of claim 16, wherein the presented multimedia is selected based at least on a product displayed on the product display system being selected by a consumer.

22. The product display system of claim 16, wherein the performed analytics includes traffic counts of consumers, product stock removal by consumers, product stock repositioning by consumers, product stock switching by consumers, related product selections by consumers, multimedia impressions on consumers, and multimedia effect on consumer product stock selection.

23. The product display system of claim 16, further comprising one or more satellite display units located geographically distal from the product display system and for providing additional products for selection by consumers, the one or more satellite display units comprising one or more additional sensors for detecting additional product data regarding said additional provided products and configured to communicate said detected additional product data to said communications module.