SYSTEMS AND METHODS FOR CUSTOMIZING CONTENT OF A BILLBOARD

• US 20180174188A1
• Filed: 10/13/2017
• Published: 06/21/2018
• Est. Priority Date: 12/20/2016
• Status: Abandoned Application

• Current Assignee: Walmart Apollo, LLC (WalMart Inc.)
• Original Assignee: Wal-Mart Stores Texas LLC (WalMart Inc.)
• Inventors: Wilkinson, Bruce W., Vukin, Greg N., Mattingly, Todd D.
• Application Number:
  US15/783,551
• Publication Number:
  US 20180174188A1
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

In some embodiments, apparatuses and methods are provided herein useful to customizing content of a billboard. In some embodiments, there is provided a system for customizing content of a billboard including: a partiality vector database; a selector control circuit configured to: receive traveler data information of a plurality of travelers; identify a set of travelers that passes a particular geo-fence location; access the partiality vector database to determine a set of partiality vectors associated with the set of travelers; determine a rank for each of the set of partiality vectors; and select one or more partiality vectors of the set of partiality vectors based on the rank; and a billboard control circuit configured to: receive a notification of the one or more selected partiality vectors; access a billboard content database to determine a content of a plurality of available contents; and provide the content to a billboard interface.

Claims

1. A system for customizing content of a billboard comprising:

a partiality vector database having stored therein;

information including partiality information for each of a plurality of travelers in a form of a plurality of partiality vectors for each of the plurality of travelers, wherein each of the partiality vectors has at least one of a magnitude and an angle that corresponds to a magnitude of the traveler'"'"'s belief in an amount of good that comes from an order associated with that partiality;

a selector control circuit coupled to the partiality vector database, the selector control circuit configured to;

receive traveler data information of the plurality of travelers associated with a plurality of geo-fence locations;

identify a set of travelers of the plurality of travelers that passes, within a period of time, a particular geo-fence location of the plurality of geo-fence locations based on the traveler data information;

access the partiality vector database to determine a set of partiality vectors of the plurality of partiality vectors associated with the set of travelers;

determine a rank for each of the set of partiality vectors, wherein the rank is based on a frequency distribution of the set of partiality vectors; and

select one or more partiality vectors of the set of partiality vectors based on the rank; and

a billboard control circuit communicatively coupled to the selector control circuit, the billboard control circuit configured to;

receive a notification of the one or more selected partiality vectors;

access a billboard content database to determine a content of a plurality of available contents, wherein the content is associated with at least one product having a particular vectorized characterizations of a plurality of vectorized characterizations in accordance with a threshold alignment of the one or more selected partiality vectors; and

provide the content to a billboard interface associated with the particular geo-fence location.

2. The system of claim 1, further comprising the billboard content database having stored therein the plurality of vectorized characterizations for each product associated with each of the plurality of available contents, wherein each of the vectorized characterizations indicates a measure regarding an extent to which a corresponding product of one of the plurality of available contents accords with a corresponding one of the plurality of partiality vectors.

3. The system of claim 2, wherein the billboard control circuit is further configured to compare, at a first time, each of the one or more selected partiality vectors to each of the plurality of vectorized characterizations using vector dot product calculations to determine the content at the first time.

4. The system of claim 3, wherein the traveler data information comprises purchase histories of the plurality of travelers, wherein the selector control circuit is further configured to:

determine whether particular purchase histories of the purchase histories is associated with at least one of;

a product or a service associated with the content determined at the first time; and

in response to the determination that the particular purchase histories are associated with the content determined at the first time, assign a weighting value to each of the one or more selected partiality vectors, and

wherein the billboard control circuit is further configured to;

compare, at a second time, each of the one or more selected partiality vectors having the assigned weighting value to each of the plurality of vectorized characterizations using the vector dot product calculations, wherein the weighting value correspond to effectiveness of advertising on a billboard associated with the billboard interface;

determine a second content based on the comparison at the second time; and

provide the second content to the billboard interface.

5. The system of claim 4, wherein each time the weighting value is assigned, the selector control circuit is further configured to increase a weighting value tracker corresponding to the billboard associated with the billboard interface, and wherein the weighting value tracker indicates overall effectiveness of advertising on the billboard.

6. The system of claim 1, wherein the selector control circuit is further configured to:

assign a weighting value to each of the one or more selected partiality vectors based on a determination that particular purchase histories of the plurality of travelers is associated with a previous content provided to a billboard associated with the billboard interface, wherein the traveler data information comprises the particular purchase histories; and

increase a weighting value tracker corresponding to the billboard, and wherein the weighting value tracker indicates overall effectiveness of advertising on the billboard.

7. The system of claim 1, wherein the selector control circuit and the billboard control circuit are part of a distributed computing environment.

8. The system of claim 1, wherein the selector control circuit in determining the set of partiality vectors is further configured to identify whether each partiality vector of the set of partiality vectors has a particular magnitude that is equal to or greater than a respective first threshold.

9. The system of claim 1, wherein the selector control circuit is further configured to:

determine the frequency distribution of each partiality vector of the set of partiality vectors based on a number of travelers that are associated with each partiality vector of the set of partiality vectors;

determine a percent distribution of each partiality vector of the set of partiality vectors based on the frequency distribution; and

determine at least one particular partiality vector of the set of partiality vectors that has a particular percent distribution of the determined percent distribution, wherein the particular percent distribution comprises a percent value that is equal to or greater than a second threshold, and wherein the determining of the rank is based on the particular percent distribution.

10. A method for customizing content of a billboard comprising:

receiving traveler data information of a plurality of travelers associated with a plurality of geo-fence locations;

identifying a set of travelers of the plurality of travelers that passes, within a period of time, a particular geo-fence location of the plurality of geo-fence locations based on the traveler data information;

accessing a partiality vector database to determine a set of partiality vectors of a plurality of partiality vectors associated with the set of travelers, wherein the partiality vector database having stored therein;

information including partiality information for each of the plurality of travelers in a form of the plurality of partiality vectors for each of the plurality of travelers, wherein the partiality vector has at least one of a magnitude and an angle that corresponds to a magnitude of the traveler'"'"'s belief in an amount of good that comes from an order associated with that partiality;

determining a rank for each of the set of partiality vectors, wherein the rank is based on a frequency distribution of the set of partiality vectors; and

selecting one or more partiality vectors of the set of partiality vectors based on the rank.

11. The method of claim 10, further comprising:

receiving a notification of the one or more selected partiality vectors;

accessing a billboard content database to determine a content of a plurality of available contents, wherein the content is associated with at least one product having a particular vectorized characterizations in accordance with a threshold alignment of the one or more selected partiality vectors; and

providing the content to a billboard interface associated with the particular geo-fence location.

12. The method of claim 11, wherein the billboard content database having stored therein a plurality of vectorized characterizations of products associated with each of the plurality of available contents, wherein each of the vectorized characterizations indicates a measure regarding an extent to which a corresponding product of one of the plurality of available contents accords with a corresponding one of the plurality of partiality vectors.

13. The method of claim 12, further comprising comparing, at a first time, each of the one or more selected partiality vectors to each of the plurality of vectorized characterizations using vector dot product calculations to determine the content at the first time.

14. The method of claim 13, wherein the traveler data information comprises purchase histories of the plurality of travelers, and further comprising:

determining whether particular purchase histories of the purchase histories is associated with at least one of;

a product or a service associated with the content determined at the first time;

in response to the determining that the particular purchase histories are associated with the content determined at the first time, assigning a weighting value to each of the one or more selected partiality vectors;

comparing, at a second time, each of the one or more selected partiality vectors having the assigned weighting value to each of the plurality of vectorized characterizations using the vector dot product calculations;

determining a second content based on the comparing at the second time; and

providing the second content to the billboard interface.

15. The method of claim 14, further comprising increasing, each time the weighting value is assigned, a weighting value tracker corresponding to a billboard associated with the billboard interface, wherein the weighting value tracker indicates effectiveness of advertising on the billboard.

16. The method of claim 10, further comprising:

assigning a weighting value to each of the one or more selected partiality vectors based on a determination that particular purchase histories of the plurality of travelers is associated with a previous content provided to a billboard associated with the billboard interface, wherein the traveler data information comprises the particular purchase histories; and

increasing a weighting value tracker corresponding to the billboard, wherein the weighting value tracker indicates effectiveness of advertising on the billboard.

17. The method of claim 10, wherein each partiality vector of the set of partiality vectors has a particular magnitude that is equal to or greater than a respective first threshold.

18. The method of claim 10, further comprising:

determining the frequency distribution of each partiality vector of the set of partiality vectors based on a number of travelers that are associated with each partiality vector of the set of partiality vectors;

determining a percent distribution of each partiality vector of the set of partiality vectors based on the frequency distribution; and

determining at least one particular partiality vector of the set of partiality vectors that has a particular percent distribution of the determined percent distribution, wherein the particular percent distribution comprises a percent value that is equal to or greater than a second threshold, and wherein the determining of the rank is based on the particular percent distribution.