ELECTRONIC DISPLAYS WITH CUSTOMIZED CONTENT

• US 20180181412A1
• Filed: 12/27/2016
• Published: 06/28/2018
• Est. Priority Date: 12/27/2016
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Paratey, Pravin, Husain, Aliasgar Mumtaz
• Granted Patent: US 10,705,859 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 3/011 Arrangements for interaction with the human body, e.g. for user immersion in virtual reality blind teaching G09B21/00
• CPC Class Codes: G06F 3/014 Hand-worn input/output arrangements, e.g. data gloves
• CPC Class Codes: G06F 8/38 for implementing user interfaces
• CPC Class Codes: G06F 9/4451 User profiles; Roaming
• CPC Class Codes: G06F 9/451 Execution arrangements for user interfaces
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

An online system customizes content items to be displayed on electronic displays. The electronic displays may be located at a venue with a large amount of foot traffic from users such as a park, airport, restaurant, shopping center, or airport. The system receives information from an electronic display describing users in vicinity of, or interacting with, the electronic display. For instance, the electronic display receives information from client devices of the users or by using sensors such as a camera that captures images of the users. Additionally, the system may receive interaction data generated by a touchscreen device of the electronic display. Based on the received information, the online system can select content items that are customized based on the interests of the users. The online system can also provide customized content items for display on a user'"'"'s client device based on the user'"'"'s interaction with an electronic display.

Claims

1. A computer program product comprising a non-transitory computer readable storage medium having instructions encoded thereon that, when executed by a processor, cause the processor to:

receive a first set of user data from a first electronic display located at a geographical location, the first set of user data describing a plurality of users of an online system each having a client device different than the first electronic display;

receive a second set of user data from at least one of the client devices of the plurality of users, the second set of user data including information associated with a target user of the plurality of users;

select a first set of one or more content items based on the first set of user data, the second set of user data, and the geographical location of the first electronic display;

provide the first set of one or more content items to the first electronic display, the first electronic display displaying each content item of the first set of one or more content items in a display area of the first electronic display;

receive interaction data from the first electronic display indicating that the target user of the plurality of users interacted with a content item of the first set of one or more content items;

selecting a second set of one or more content items for the target user based on the received interaction data; and

provide a command to the first electronic display to modify the display area of the first electronic display according to the command, the modified display area of the first electronic display displaying the second set of one or more content items.

2. The non-transitory computer readable storage medium of claim 1, having further instructions that when executed by the processor cause the processor to:

receive a third set of user data from a second electronic display at another geographical location different than the geographical location of the first electronic display, the third set of user data including additional information associated with the target user;

select a subsequent content item based on the third set of user data; and

provide the subsequent content item to the second electronic display for display to the target user.

3. The non-transitory computer readable storage medium of claim 2, wherein selecting the subsequent content item is further based on at least one of the interaction data and the content item.

4. The non-transitory computer readable storage medium of claim 1, having further instructions that when executed by the processor cause the processor to:

provide, in response to receiving the interaction data from the first electronic display, information about the content item for display on the client device of the target user.

5. The non-transitory computer readable storage medium of claim 1, having further instructions that when executed by the processor cause the processor to:

identify a plurality of user accounts of the online system each associated with a user of the plurality of users based on the first set of user data.

6. The non-transitory computer readable storage medium of claim 5, having further instructions that when executed by the processor cause the processor to:

determine a plurality of actions associated with the plurality of user accounts, the plurality of actions each performed by one of the plurality of users on the online system; and

wherein selecting the first set of one or more content items is further based on at least one of the plurality of actions.

7. The non-transitory computer readable storage medium of claim 5, having further instructions that when executed by the processor cause the processor to:

identify user accounts of a second plurality of users of the online system each connected to at least one of the plurality of user accounts on the online system; and

wherein selecting the first set of one or more content items is further based on actions performed by at least one of the second plurality of users of the online system.

8. The non-transitory computer readable storage medium of claim 1, wherein the first set of user data includes facial data generated based on one or more images of the plurality of users captured by a camera of the first electronic display, and having further instructions that when executed by the processor cause the processor to:

determine demographic data of the plurality of users based on the facial data; and

wherein selecting the first set of one or more content items is further based on the demographic data.

9. The non-transitory computer readable storage medium of claim 1, wherein the interaction data is generated by a touchscreen device of the first electronic display, and wherein the interaction data describes at least one gesture performed by the target user by touching the first electronic display.

10. A method comprising:

receiving a first set of user data from a first electronic display located at a geographical location, the first set of user data describing a plurality of users of an online system each having a client device different than the first electronic display;

receiving a second set of user data from at least one of the client devices of the plurality of users, the second set of user data including information associated with a target user of the plurality of users;

selecting a first set of one or more content items based on the first set of user data, the second set of user data, and the geographical location of the first electronic display;

providing the first set of one or more content items to the first electronic display, the first electronic display displaying each content item of the first set of one or more content items in a display area of the first electronic display;

receiving interaction data from the first electronic display indicating that the target user of the plurality of users interacted with a content item of the first set of one or more content items;

selecting a second set of one or more content items for the target user based on the received interaction data; and

providing a command to the first electronic display to modify the display area of the first electronic display according to the command, the modified display area of the first electronic display displaying the second set of one or more content items.

11. The method of claim 10, further comprising:

receiving a third set of user data from a second electronic display at another geographical location different than the geographical location of the first electronic display, the third set of user data including additional information associated with the target user;

selecting a subsequent content item based on the third set of user data; and

providing the subsequent content item to the second electronic display for display to the target user.

12. The method of claim 11, wherein selecting the subsequent content item is further based on at least one of the interaction data and the content item.

13. The method of claim 10, further comprising providing, in response to receiving the interaction data from the first electronic display, information about the content item for display on the client device of the target user.

14. The method of claim 10, further comprising identifying a plurality of user accounts of the online system each associated with a user of the plurality of users based on the first set of user data.

15. The method of claim 14, further comprising:

determining a plurality of actions associated with the plurality of user accounts, the plurality of actions each performed by one of the plurality of users on the online system; and

wherein selecting the first set of one or more content items is further based on at least one of the plurality of actions.

16. The method of claim 14, further comprising:

identifying user accounts of a second plurality of users of the online system each connected to at least one of the plurality of user accounts on the online system; and

wherein selecting the first set of one or more content items is further based on actions performed by at least one of the second plurality of users of the online system.

17. The method of claim 10, wherein the first set of user data includes facial data generated based on one or more images of the plurality of users captured by a camera of the first electronic display, and further comprising:

determining demographic data of the plurality of users based on the facial data; and

wherein selecting the first set of one or more content items is further based on the demographic data.

18. The method of claim 10, wherein the interaction data is generated by a touchscreen device of the first electronic display, and wherein the interaction data describes at least one gesture performed by the target user by touching the first electronic display.

19. A method comprising:

receiving a first set of user data from a first electronic display located at a geographical location, the first set of user data describing a plurality of users of an online system each having a client device different than the first electronic display;

selecting one or more content items based on the first set of user data and the geographical location of the first electronic display;

providing the one or more content items to the first electronic display, the first electronic display displaying each content item of the one or more content items in a display area of the first electronic display;

receiving interaction data from the first electronic display indicating that a target user of the plurality of users interacted with a content item of the one or more content items; and

in response to receiving the interaction data from the electronic display;

selecting an additional content item for the target user based on the received interaction data;

providing a command to the electronic display to modify the display area of the electronic display according to the command, the modified display area of the first electronic display displaying the additional content item; and

providing information about the content item for display on the client device of the target user.

20. The method of claim 19, further comprising:

receiving a second set of user data from a second electronic display at another geographical location different than the geographical location of the first electronic display, the second set of user data including additional information associated with the target user;

selecting a subsequent content item based on the second set of user data; and

providing the subsequent content item to the second electronic display for display to the target user.