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ELECTRONIC DISPLAYS WITH CUSTOMIZED CONTENT

  • US 20180181412A1
  • Filed: 12/27/2016
  • Published: 06/28/2018
  • Est. Priority Date: 12/27/2016
  • Status: Active Grant
First Claim
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1. A computer program product comprising a non-transitory computer readable storage medium having instructions encoded thereon that, when executed by a processor, cause the processor to:

  • receive a first set of user data from a first electronic display located at a geographical location, the first set of user data describing a plurality of users of an online system each having a client device different than the first electronic display;

    receive a second set of user data from at least one of the client devices of the plurality of users, the second set of user data including information associated with a target user of the plurality of users;

    select a first set of one or more content items based on the first set of user data, the second set of user data, and the geographical location of the first electronic display;

    provide the first set of one or more content items to the first electronic display, the first electronic display displaying each content item of the first set of one or more content items in a display area of the first electronic display;

    receive interaction data from the first electronic display indicating that the target user of the plurality of users interacted with a content item of the first set of one or more content items;

    selecting a second set of one or more content items for the target user based on the received interaction data; and

    provide a command to the first electronic display to modify the display area of the first electronic display according to the command, the modified display area of the first electronic display displaying the second set of one or more content items.

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