SATELLITE SWITCHING FOR ADDRESSABLE ASSET DELIVERY
First Claim
1. A method for use in providing addressable assets in a satellite broadcast network, comprising:
- providing, in connection with said satellite television network, a satellite transmission having multiple multiplexes (MUXs) where each MUX includes multiple content channels;
inserting a first programming channel in a first MUX of said satellite transmission; and
inserting one or more first asset channels in said first MUX of said satellite transmission;
said first programming channel having an asset delivery opportunity occurring in a first time window and each of said first asset channels including an asset in said first time window.
2 Assignments
0 Petitions
Accused Products
Abstract
Specific transmission mechanisms and processes are provided to support real-time addressable asset delivery in satellite broadcast networks including satellite television networks. A satellite network (100) includes a satellite (102) that transmits a satellite transmission (106) to a terrestrial receiver (104), such as a satellite dish. The satellite dish (104) is associated with a UED (108) such as a television with a set top box. The satellite transmission (106) includes a number of MUXs (107). One or more of the MUXs (107) includes a programming channel and associated asset channels. Addressable asset options can be delivered at UEDs by hopping from a programming channel to an asset channel at an asset delivery opportunity.
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Citations
59 Claims
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1. A method for use in providing addressable assets in a satellite broadcast network, comprising:
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providing, in connection with said satellite television network, a satellite transmission having multiple multiplexes (MUXs) where each MUX includes multiple content channels; inserting a first programming channel in a first MUX of said satellite transmission; and inserting one or more first asset channels in said first MUX of said satellite transmission; said first programming channel having an asset delivery opportunity occurring in a first time window and each of said first asset channels including an asset in said first time window. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20-40. -40. (canceled)
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41. An apparatus for use in providing addressable assets in a satellite broadcast network, comprising:
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a transmitter for providing, in connection with said satellite television network, a satellite transmission having multiple multiplexes (MUXs) where each MUX includes multiple content channels; and a controller, operatively associated with said transmitter, for; inserting a first programming channel in a first MUX of said satellite transmission; and inserting one or more first asset channels in said first MUX of said satellite transmission; said first programming channel having an asset delivery opportunity occurring in a first time window and each of said first asset channels including an asset in said first time window. - View Dependent Claims (42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59)
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Specification