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SELF-TRANSFORMING CONTENT OBJECTS

  • US 20180217963A1
  • Filed: 01/27/2017
  • Published: 08/02/2018
  • Est. Priority Date: 01/27/2017
  • Status: Active Grant
First Claim
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1. A non-transitory computer-readable medium storing computer-executable instructions that when executed by a processor of a computer causes the processor to:

  • determine that a content object is to be rendered through a display;

    evaluate attributes of a user to identify a content preference of the user;

    identify a content transformation mapping corresponding to the content preference, wherein the content transformation mapping comprises mappings between element identifiers of elements and transformations to apply to the elements;

    parse the content object to identify a transformation script embedded within the content object;

    execute the transformation script on the content object to cause the content object to transform itself by;

    (i) parsing the content object to identify an element tagged with a transformation tag indicating that the element is to be transformed;

    (ii) evaluating the content transformation mapping using an element identifier of the element to identify a transformation to apply to the element; and

    (iii) applying the transformation to the element to create a transformed element of the content object; and

    render the content object with the transformed element through the display.

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