IDENTIFYING SKIPPED OFFERS OF INTEREST

• US 20180220199A1
• Filed: 12/12/2017
• Published: 08/02/2018
• Est. Priority Date: 01/27/2017
• Status: Active Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Greenberger, Jeremy A., Jenkins, Jana H.
• Application Number:
  US15/838,509
• Publication Number:
  US 20180220199A1
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04N 21/234336 by media transcoding, e.g. video is transformed into a slideshow of still pictures or audio is converted into text
• CPC Class Codes: H04N 21/4147 PVR [Personal Video Recorder] H04N5/76 takes precedence ; arrangements for broadcast with accumulation-type receivers H04H20/40
• CPC Class Codes: H04N 21/488 Data services, e.g. news ticker systems specially adapted for using meteorological information in broadcast systems H04H60/71
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8126 involving additional data, e.g. news, sports, stocks, weather forecasts

Abstract

Approaches presented herein enable representation of missed offers in a prerecorded video comprising a primary content and offer content that has been skipped by a user. More specifically, when the user plays the prerecorded video and initiates an action to skip the offer content, an offer representation tool identifies the subject matter of offers being skipped and generates an alternative representation of the skipped offer including a summary of the subject matter. The offer representation tool then displays the alternative representation of the offer to the user. The displaying the alternative representation can be based on whether a user profile, generated by the offer representation tool and describing preferences of the user, indicates that the skipped offer is potentially of interest to the user.

Claims

1. A computer system for representing missed offers in a prerecorded video comprising a primary content and offer content, the computer system comprising:

a memory medium comprising program instructions;

a bus coupled to the memory medium; and

a processor, for executing the program instructions, coupled to an offer representation tool via the bus that when executing the program instructions causes the system to;

determine that a user has initiated an action to skip at least one advertisement of the offer content in the prerecorded video;

identify a subject matter of the at least one advertisement;

generate an alternative representation of the advertisement indicating the subject matter of the at least one advertisement; and

display the alternative representation of the advertisement to the user.

2. The computer system of claim 1, wherein the prerecorded video is shown on a display screen and the instructions further cause the system to display, on the display screen, the alternative representation of the advertisement indicating the subject matter of the at least one advertisement.

3. The computer system of claim 2, wherein the alternative representation of the advertisement comprises an icon on a progress bar of the prerecorded video at a location representing a time of the at least one advertisement.

4. The computer system of claim 1, the instructions further causing the system to:

generate a profile of one or more preferences of the user; and

display the alternative representation of the advertisement to the user based on the profile of preferences of the user.

5. The computer system of claim 4, the instructions further causing the system to:

compare the identified subject matter of the at least one advertisement to one or more user preferences of the profile;

in the case that the identified subject matter corresponds above a predetermined threshold to a user preference of the user preferences profile, perform the generation and the displaying of the alternative representation of the advertisement; and

in the case that the identified subject matter does not correspond above the predetermined threshold to user preference of the user preferences profile, suppress the generation and the displaying of the alternative representation of the advertisement.

6. The computer system of claim 4, wherein the one or more user preferences comprises at least one item selected from the group consisting of:

a user interest, a need of the user, a want of the user, an event of the user, a recommendation from a friend of the user, and a social media profile of the user.

7. The computer system of claim 1, wherein the alternative representation of the advertisement comprises a summary of the subject matter of the advertisement which comprises at least one of the group consisting of:

a category, a retailor, a description, and offer terms, of the at least one advertisement.

8. The computer system of claim 1, wherein the action comprises fast-forwarding through the at least one advertisement.

9. A computer program product for representing missed offers in a prerecorded video comprising a primary content and offer content, the computer program product comprising a computer readable storage device, and program instructions stored on the computer readable storage device, to:

determine that a user has initiated an action to skip at least one advertisement of the offer content in the prerecorded video;

identify a subject matter of the at least one advertisement;

generate an alternative representation of the advertisement indicating the subject matter of the at least one advertisement; and

display the alternative representation of the advertisement to the user.

10. The computer program product of claim 9, wherein the prerecorded video is shown on a display screen and the instructions further cause the system to display, on the display screen, the alternative representation of the advertisement indicating the subject matter of the at least one advertisement.

11. The computer program product of claim 10, wherein the alternative representation of the advertisement comprises an icon on a progress bar of the prerecorded video at a location representing a time of the at least one advertisement.

12. The computer program product of claim 9, the computer readable storage device further comprising instructions to:

generate a profile of one or more preferences of the user; and

display the alternative representation of the advertisement to the user based on the profile of preferences of the user.

13. The computer program product of claim 12, the computer readable storage device further comprising instructions to:

compare the identified subject matter of the at least one advertisement to one or more user preferences of the profile;

in the case that the identified subject matter corresponds above a predetermined threshold to a user preference of the user preferences profile, perform the generation and the displaying of the alternative representation of the advertisement; and

in the case that the identified subject matter does not correspond above the predetermined threshold to user preference of the user preferences profile, suppress the generation and the displaying of the alternative representation of the advertisement.

14. The computer program product of claim 12, wherein the one or more user preferences comprises at least one item selected from the group consisting of:

a user interest, a need of the user, a want of the user, an event of the user, a recommendation from a friend of the user, and a social media profile of the user.

15. The computer program product of claim 9, wherein the alternative representation of the advertisement comprises a summary of the subject matter of the advertisement which comprises at least one of the group consisting of:

a category, a retailor, a description, and offer terms, of the at least one advertisement.

16. The computer program product of claim 9, wherein the action comprises fast-forwarding through the at least one advertisement.