SURVEY INSIGHT REPORTING SYSTEM AND METHOD
First Claim
1. A method of displaying survey results, the method comprising:
- a) for each of a plurality of survey items, receiving survey responses from survey respondents, wherein;
i) each response is chosen from response options, the response options corresponding to an ordinal scale; and
ii) each respondent is associated with a collection of respondent segments; and
b) for each response to each item by each survey respondent, determining a calibrated score, the calibrated score based on a probability that a person having the collection of respondent segments associated with the survey respondent would provide either;
i) the response to the item or any of the response options to the item that are lower on the ordinal scale;
orii) the response to the item or any of the response options to the item that are higher on the ordinal scale;
c) for each item, determining a composite score based on the calibrated score for each response to the item;
d) for each respondent segment, determining a composite score based on the calibrated score for each response associated with the respondent segment; and
e) providing a display of response groupings, the displayed response groupings comprising at least a portion of the plurality of items and the collection of respondent segments;
f) wherein the displayed response groupings are located on the display along a first axis; and
g) wherein the display includes, for each response grouping, a corresponding image, the corresponding image being located with respect to the first axis or a distinct second axis based on the composite score for the response grouping.
2 Assignments
0 Petitions
Accused Products
Abstract
In one embodiment, the invention can be a method of displaying survey results. The method can include, for each of a plurality of survey items, receiving survey responses from survey respondents, wherein each response is chosen from response options, the response options corresponding to an ordinal scale; and each respondent is associated with a collection of respondent segments. The method can further include, for each response to each item by each survey respondent, determining a calibrated score, the calibrated score based on a probability that a person having the collection of respondent segments associated with the survey respondent would provide the response to the item or any of the response options to the item that are lower on the ordinal scale.
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Citations
47 Claims
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1. A method of displaying survey results, the method comprising:
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a) for each of a plurality of survey items, receiving survey responses from survey respondents, wherein; i) each response is chosen from response options, the response options corresponding to an ordinal scale; and ii) each respondent is associated with a collection of respondent segments; and b) for each response to each item by each survey respondent, determining a calibrated score, the calibrated score based on a probability that a person having the collection of respondent segments associated with the survey respondent would provide either; i) the response to the item or any of the response options to the item that are lower on the ordinal scale;
orii) the response to the item or any of the response options to the item that are higher on the ordinal scale; c) for each item, determining a composite score based on the calibrated score for each response to the item; d) for each respondent segment, determining a composite score based on the calibrated score for each response associated with the respondent segment; and e) providing a display of response groupings, the displayed response groupings comprising at least a portion of the plurality of items and the collection of respondent segments; f) wherein the displayed response groupings are located on the display along a first axis; and g) wherein the display includes, for each response grouping, a corresponding image, the corresponding image being located with respect to the first axis or a distinct second axis based on the composite score for the response grouping. - View Dependent Claims (4, 5, 6, 9, 10, 11, 12, 13, 15, 16, 18, 23, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 37, 38, 39)
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2. (canceled)
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3. (canceled)
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7. (canceled)
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8. (canceled)
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14. (canceled)
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17. (canceled)
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19. (canceled)
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20. (canceled)
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21. (canceled)
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22. (canceled)
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24. (canceled)
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36. (canceled)
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40. A method of displaying survey results, the method comprising:
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a) for each of a plurality of survey items, receiving survey responses from survey respondents, wherein; i) each response is chosen from response options, the response options corresponding to an ordinal scale; and ii) each respondent is associated with a collection of respondent segments; and b) for each response to each item by each survey respondent, determining a calibrated score, the calibrated score based on a probability that a person having the collection of respondent segments associated with the survey respondent would provide either; i) the response to the item or any of the response options to the item that are lower on the ordinal scale;
orii) the response to the item or any of the response options to the item that are higher on the ordinal scale; c) determining at least one of; i) for each item, a composite score based on the calibrated score for each response to the item; and ii) for each respondent segment, a composite score based on the calibrated score for each response associated with the respondent segment; and d) providing a display of images, each image corresponding with one of the item or respondent segments; e) wherein each image is located with respect to a first axis based on the composite score associated with the image and its corresponding item or segment. - View Dependent Claims (41)
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42. (canceled)
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43. (canceled)
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44. (canceled)
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45. (canceled)
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46. A system for displaying survey results, the system comprising:
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a) respondent devices configured to receive survey items and communicate survey responses to the items; and b) a server configured to carry out the steps of; i) for each item, receiving survey responses from respondent devices, wherein; (1) each response is chosen from response options, the response options corresponding to an ordinal scale; and (2) each respondent is associated with a collection of respondent segments; and ii) for each response to each item by each survey respondent, determining a calibrated score, the calibrated score based on a probability that a person having the collection of respondent segments associated with the survey respondent would provide either; (1) the response to the item or any of the response options to the item that are lower on the ordinal scale;
or(2) the response to the item or any of the response options to the item that are higher on the ordinal scale; iii) for each item, determining a composite score based on the calibrated score for each response to the item; iv) for each respondent segment, determining a composite score based on the calibrated score for each response associated with the respondent segment; and v) providing a display of response groupings, the displayed response groupings comprising at least a portion of the plurality of items and the collection of respondent segments; vi) wherein the response groupings are located on the display along a first axis; and vii) wherein the display includes, for each response grouping, a corresponding image, the corresponding image being located with respect to the first axis or a distinct second axis based on the composite score for the response grouping.
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47-53. -53. (canceled)
Specification