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SURVEY INSIGHT REPORTING SYSTEM AND METHOD

  • US 20180225602A1
  • Filed: 04/03/2018
  • Published: 08/09/2018
  • Est. Priority Date: 11/04/2014
  • Status: Active Grant
First Claim
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1. A method of displaying survey results, the method comprising:

  • a) for each of a plurality of survey items, receiving survey responses from survey respondents, wherein;

    i) each response is chosen from response options, the response options corresponding to an ordinal scale; and

    ii) each respondent is associated with a collection of respondent segments; and

    b) for each response to each item by each survey respondent, determining a calibrated score, the calibrated score based on a probability that a person having the collection of respondent segments associated with the survey respondent would provide either;

    i) the response to the item or any of the response options to the item that are lower on the ordinal scale;

    orii) the response to the item or any of the response options to the item that are higher on the ordinal scale;

    c) for each item, determining a composite score based on the calibrated score for each response to the item;

    d) for each respondent segment, determining a composite score based on the calibrated score for each response associated with the respondent segment; and

    e) providing a display of response groupings, the displayed response groupings comprising at least a portion of the plurality of items and the collection of respondent segments;

    f) wherein the displayed response groupings are located on the display along a first axis; and

    g) wherein the display includes, for each response grouping, a corresponding image, the corresponding image being located with respect to the first axis or a distinct second axis based on the composite score for the response grouping.

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