MULTI-TOUCH ATTRIBUTION MODEL FOR VALUING IMPRESSIONS AND OTHER ONLINE ACTIVITIES
First Claim
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1. A method, comprising:
- programmatically detecting a conversion event resulting from user activity;
programmatically identifying a set of events that precede the conversion event, wherein respective events of the set occur on respective websites; and
programmatically attributing the conversion event to multiple websites of the respective websites.
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Abstract
To implement a multi-touch attribution model, a conversion event resulting from user activity is programmatically detected. A set of events that precede the conversion event is identified. Respective events of the set occur on respective websites. The conversion event is attributed to multiple websites of the respective websites.
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Citations
1 Claim
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1. A method, comprising:
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programmatically detecting a conversion event resulting from user activity; programmatically identifying a set of events that precede the conversion event, wherein respective events of the set occur on respective websites; and programmatically attributing the conversion event to multiple websites of the respective websites.
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Specification