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Building Topic-Oriented Audiences

  • US 20180240135A1
  • Filed: 05/08/2014
  • Published: 08/23/2018
  • Est. Priority Date: 05/08/2014
  • Status: Active Grant
First Claim
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1. A method comprising:

  • a client device to traverse a document object model (DOM) of a resource provided by a given publisher when the resource is presented by the client device;

    collecting, from each particular client device among multiple different client devices that visit the resource, data extracted from the resource by the particular client device during the traversal of the DOM that occurs in response to the pixel firing when the resource is presented by the particular client device, wherein the data extracted specifies different content that was presented to the client devices over time;

    storing, for each pixel firing and in a data structure, the collected data including storing, data specifying content that is presented on the resource when the resource is presented by each of the client devices, an identifier for the publisher, a URL of the resource, and a given user identifier of the particular client device on which the resource of the given publisher was displayed when the pixel fired;

    determining, for each pixel firing, topics of the different content presented on resource over time based on the data specifying content that was presented on the resource that was extracted from the DOM by the pixel firing;

    associating, in the data structure and for each pixel firing, the given user identifier included in the data with one or more of the determined topics based on the given user identifier being included in the collected data that specified the content presented on the resource that was used to determine the topics;

    receiving a query from the publisher to identify a segment of an audience that has visited one or more pages of the publisher'"'"'s website that are related to a given topic;

    in response to receiving the query;

    identifying one or more matching topics in the data structure that are relevant to the given topic specified by the query;

    identifying user identifiers that are associated with the matching topics in the data structure; and

    providing a given content item to users identified by the user identifiers that are associated with the matching topics in the data structure based on the association with the matching topic in the data structure and the query from the given publisher.

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