INTERACTIVE VIDEO VIEWING

• US 20180279012A1
• Filed: 05/25/2018
• Published: 09/27/2018
• Est. Priority Date: 07/19/2013
• Status: Active Grant

• Current Assignee: Bottle Rocket, LLC. (WPP PLC)
• Original Assignee: Bottle Rocket, LLC. (WPP PLC)
• Inventors: CARTER, Calvin, OSBURN, Jason, MADDUX, Scott, ROCHE, Chris
• Granted Patent: US 10,462,535 B2
• Time in Patent Office: Days
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8173 End-user applications, e.g. Web browser, game

Abstract

A method and apparatus for providing an interactive video viewing experience for a user. The user has an internet enabled device and launches an interactive watching application (IWA) on his device. Using the IWA, he brings up a list of available video content and selects a video for viewing. As the user is viewing the video, an overlay display appears on the lower portion of the screen and overlays a portion of the still running video. The overlay displays “Touch for information regarding this program.” When the user touches the display, the video pauses and a web page containing information regarding or relating to the program or its subject matter is displayed. Utilizing various similar overlays, an interactive video viewing experience is provided to the user. The experience can include various overlays and associated experiences, such as obtaining information regarding new characters or consumer products as they appear.

Claims

1. A method for providing an interactive video watching experience to a user, the method comprising:

causing, by a server, a video to be played on a display screen of an internet enabled device associated with the user;

sending, by the server, a trigger of a plurality of triggers associated with the video to the internet enabled device,

the trigger being associated with a display element of a plurality of display elements, and with an event that occurs at a specific point of the video, the event being one of a plurality of events that occur in the video,

the trigger being created by a traffic controller configured to schedule and manage video content, wherein the trigger is inserted based upon any of video priority, screen layout, and social media data,

the trigger being validated to ensure correct syntax and availability of the associated display element, and

each of the plurality of triggers being associated with at least one of the display elements, and with at least one of the events;

the display element being a display template configured to be used by a device in association with generating an overlay display to be displayed over the video on a portion of the display screen as the video is being displayed on the display screen,

the trigger configured to cause the overlay display to be displayed on the display screen in response to the specific point of the video being reached as the video is being displayed on the display screen;

receiving, by the server, an input indication message sent by the internet enabled device in response to the internet enabled device receiving an indication that the user provided input to the internet enabled device while the overlay display and the video were being displayed on the display screen; and

in response to receiving the input indication message indicating that the user provided input to the internet enabled device while the overlay display and the video were being displayed on the display screen, causing, by the server, feed data from a feed to be sent to the internet enabled device to enable the internet enabled device to display a modal view, the modal view containing data based on the feed data.

2. The method of claim 1, wherein the feed data is one or more of:

an URL associated with the video, an IP address to data associated with the video, another video, an advertisement, a meta-data associated with the video, a title associated with the video, a description associated with the video, a list of cast members associated with the video, an user-related information related to a social media or a social network account of the user, a schedule data related to programming of a real-time stream associated with the video, a quiz or a poll associated with the video, and an user profile data of the user.

3. The method of claim 1, wherein the input indication message indicates that the user device detected a touch input from the display screen while the overlay was displayed on the display screen.

4. The method of claim 1, wherein the modal view contains data based on the feed data containing information related to the user'"'"'s social media account.

5. A method for providing an interactive video watching experience to a user, the method comprising:

causing, by a server, a video to be played on a display screen of a user device associated with the user;

sending, by the server, a trigger indicating a display element and a specific point of the video to the user device,

the display element used to generate an overlay to be displayed over the video on a portion of the display screen, and

the trigger configured to cause the overlay to be displayed on the display screen in response to playing the specific point of the video on the display screen, the trigger being created by a traffic controller configured to schedule and manage video content, and the trigger being validated to ensure correct syntax and availability of the associated display element;

receiving, by the server, an input indication message sent by the user device in response to the user device detecting that the user provided input to the user device while the overlay was being displayed on the display screen; and

sending, by the server, feed data to the user device to enable the user device to display a modal view on the display screen in response to receiving the input indication message, the modal view containing data based on the feed data.

6. The method of claim 5, wherein the feed data is one or more of:

an URL associated with the video, an IP address to data associated with the video, another video, an advertisement, a meta-data associated with the video, a title associated with the video, a description associated with the video, a list of cast members associated with the video, an user-related information related to a social media or a social network account of the user, a schedule data related to programming of a real-time stream associated with the video, a quiz or a poll associated with the video, and an user profile data of the user.

7. The method of claim 5, wherein when the feed data is a uniform resource locator (URL) or an internet protocol (IP) address of a second feed, the display data is based on the second feed received by the internet enabled device.

8. The method of claim 5, wherein the input indication message indicates that the user device detected a touch input from the display screen while the overlay was displayed on the display screen.

9. The method of claim 5, wherein the modal view contains data based on the feed data containing information related to the user'"'"'s social media account.

10. The method of claim 5, wherein the specific point in the video indicates one or more of the following:

a point in the video when a cast member of a program or movie of the video appears in the video, a point when a commercial appears in the video, a point when a commercial from a company appears in the video, a point when a commercial about a product appears in the video, and a point when the program or the movie of the video begins or ends.

11. The method of claim 5, wherein the overlay includes information regarding a program, the method further comprising:

sending, by the server, a record message to cause the program to be recorded, the record message being sent in response to receiving the input indication message when the overlay includes information about the program.

12. A method for providing an interactive video watching experience to a user, the method comprising:

causing, by a server, a video to be played on a display screen of a user device associated with the user;

sending, by the server, a trigger indicating a display element and a specific point of the video to the user device,

the display element used to generate an overlay to be displayed over the video on a portion of the display screen, and

the trigger configured to cause the overlay to be displayed on the display screen in response to playing the specific point of the video on the display screen, the trigger being created by a traffic controller configured to schedule and manage video content, and the trigger being validated to ensure correct syntax and availability of the associated display element;

receiving, by the server, an input indication message sent by the user device in response to the user device detecting that the user touched the display screen while the overlay was being displayed on the display screen; and

sending, by the server, feed data to the user device to enable the user device to display a modal view on the display screen in response to receiving the input indication message, the modal view containing data based on the feed data.

13. The method of claim 12, wherein the feed data is one or more of:

an URL associated with the video, an IP address to data associated with the video, another video, an advertisement, a meta-data associated with the video, a title associated with the video, a description associated with the video, a list of cast members associated with the video, an user-related information related to a social media or a social network account of the user, a schedule data related to programming of a real-time stream associated with the video, a quiz or a poll associated with the video, and an user profile data of the user.

14. The method of claim 12, wherein the modal view contains data based on the feed data containing information related to the user'"'"'s social media account.

15. A method for providing an interactive video watching experience to a user, the method comprising:

causing, by a server, a video to be played on a display screen of a user device associated with the user;

sending, by the server, a trigger indicating a display element and a specific point of the video to the user device,

the display element used to generate an overlay to be displayed over the video on a portion of the display screen, and

the trigger configured to cause the overlay to be displayed on the display screen in response to playing the specific point of the video on the display screen, the trigger being created by a traffic controller configured to schedule and manage video content, and the trigger being validated to ensure correct syntax and availability of the associated display element;

receiving, by the server, an input indication message sent by the user device in response to the user device detecting that the user provided input to the user device while the overlay was being displayed on the display screen; and

sending, by the server, feed data to the user device to enable the user device to display a modal view on the display screen in response to receiving the input indication message, the modal view containing data based on the feed data containing information related to the user'"'"'s social media account.

16. The method of claim 15, wherein the feed data is one or more of:

an URL associated with the video, an IP address to data associated with the video, another video, an advertisement, a meta-data associated with the video, a title associated with the video, a description associated with the video, a list of cast members associated with the video, an user-related information related to a social media or a social network account of the user, a schedule data related to programming of a real-time stream associated with the video, a quiz or a poll associated with the video, and an user profile data of the user.

17. The method of claim 15, wherein the input indication message indicates that the user device detected a touch input from the display screen while the overlay was displayed on the display screen.

18. A device comprising:

a processor; and

a memory, coupled to the processor, having instructions executable by the processor to cause the device to perform operations including;

causing, by the device, a video to be played on a display screen of a user device;

sending, by the device, a trigger indicating a display element and a specific point of the video to the user device,

the display element used to generate an overlay to be displayed over the video on a portion of the display screen, and

the trigger configured to cause the overlay to be displayed on the display screen in response to playing the specific point of the video on the display screen, the trigger being created by a traffic controller configured to schedule and manage video content, and the trigger being validated to ensure correct syntax and availability of the associated display element;

receiving, by the device, an input indication message sent by the user device in response to the user device detecting that the user provided input to the user device while the overlay was being displayed on the display screen; and

sending, by the device, feed data to the user device to enable the user device to display a modal view on the display screen in response to receiving the input indication message, the modal view containing data based on the feed data.

19. The device of claim 18, wherein the feed data is one or more of:

an URL associated with the video, an IP address to data associated with the video, another video, an advertisement, a meta-data associated with the video, a title associated with the video, a description associated with the video, a list of cast members associated with the video, an user-related information related to a social media or a social network account of the user, a schedule data related to programming of a real-time stream associated with the video, a quiz or a poll associated with the video, and an user profile data of the user.

20. The device of claim 18, wherein when the feed data is a uniform resource locator (URL) or an internet protocol (IP) address of a second feed, the display data is based on the second feed received by the internet enabled device.

21. The device of claim 18, wherein the input indication message indicates that the user device detected a touch input from the display screen while the overlay was displayed on the display screen.

22. The device of claim 18, wherein the modal view contains data based on the feed data containing information related to the user'"'"'s social media account.