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OPTIMIZING PRODUCT PLACEMENT IN A MEDIA

  • US 20180316982A1
  • Filed: 05/01/2017
  • Published: 11/01/2018
  • Est. Priority Date: 05/01/2017
  • Status: Active Grant
First Claim
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1. A computer-implemented method, comprising:

  • determining a characteristic of a target audience for a viewing of a visual media;

    extracting a frame of the visual media from an electronic signal;

    identifying an object that is visible in the frame of the visual media;

    generating a score for the object that quantifies a visibility of the object in the frame, wherein the score comprises a weighted sum of a plurality of scores associated with a plurality of visibility properties, and wherein the plurality of visibility properties includes at least a size of the object and a duration of the object'"'"'s visibility over multiple frames of the visual media;

    determining, based on the score, that the object comprises an optimal location in which to insert an item of advertising content; and

    digitally inserting the item of advertising content into the frame of the visual media, in a region of the object, wherein a selection of the item of advertising content has been optimized for at least the characteristic of the audience.

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