RESOURCE UTILIZATION BASED CROSS DEVICE TRANSMISSIONS

• US 20180322536A1
• Filed: 06/29/2017
• Published: 11/08/2018
• Est. Priority Date: 01/14/2014
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Zhang, Guannan, Ye, Kai, Bhaya, Gaurav, Stets, Robert
• Application Number:
  US15/638,291
• Publication Number:
  US 20180322536A1
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for generating content having an embedded optical label includes serving the ad, logging engagement, and transmitting a platform-specific redirect link. A third-party content provider specifies a URL to a webpage. A content generator uses the URL to generate content including an optical label encoding a combined URL. The combined URL includes a click server URL and redirect links from the webpage. Content is generated with various elements from the webpage and served to a first client device. When a second client device scans the optical label, the second client device decodes the optical label and sends a request to a click server. The click server logs user engagement, detects the platform of the second client device, and transmits a redirect link to the second client device.

Claims

1-20. -20. (canceled)

21. A system to complete requests with multiple networked devices, comprising a data processing system to:

receive a first request for content from a first computing device;

transmit a digital component to the first computing device to fulfill the first request, the digital component comprising a label and audio-based content, the label encoding a uniform resource locator;

receive a second request from a second computing device, the second request comprising the uniform resource locator and the second request generated responsive to the second computing device decoding the label;

determine a set of resources associated with the second computing device;

select a second digital component based on the uniform resource locator and the set of resources; and

transmit the second digital component to the second computing device.

22. The system of claim 21, wherein the label comprises one of a Quick Response (QR) code, optical label, a voiceprint label, or a videoprint label.

23. The system of claim 21, comprising an encoding engine to:

encode a click server uniform resource locator into the label; and

encode a first redirect link associated with the first computing device and a second redirect link associated with the second computing device into the label.

24. The system of claim 23, comprising an interface management component to:

determine the set of resources is different than a set of resources associated with the first computing device; and

select the second digital component based on the second redirect link.

25. The system of claim 23, comprising an interface management comprising to:

determine the set of resources is the same as a set of resources associated with the first computing device; and

select the second digital component based on the first redirect link.

26. The system of claim 21, comprising a natural language processing component to:

receive, via an interface of the data processing system, data packets comprising an input audio signal detected by a sensor of the first computing device; and

identify, from the input audio signal, the first request and a trigger keyword corresponding to the first request.

27. The system of claim 21, comprising an interface management component to:

identify the second computing device as a candidate interface; and

select the uniform resource locator based on the second computing device.

28. The system of claim 21, comprising:

an interface management component to convert the second digital component for delivery in a modality compatible with the second computing device.

29. The system of claim 21, comprising:

a direct action application programming interface to generate, based on a trigger keyword in the first request, a first action data structure and a second action data structure.

30. The system of claim 29, comprising an interface management component to:

transmit the first action data structure to the first computing device; and

transmit the second action data structure to the second computing device.

31. A method to complete requests with multiple networked devices, comprising:

receiving, by a data processing system, a first request for content from a first computing device;

transmitting, by the data processing system, a digital component to the first computing device to fulfill the first request, the digital component comprising a label and audio-based content, the label encoding a uniform resource locator;

receiving, by the data processing system, a second request from a second computing device, the second request comprising the uniform resource locator and the second request generated responsive to the second computing device decoding the label;

determining, by the data processing system, a set of resources associated with the second computing device;

selecting, by the data processing system, a second digital component based on the uniform resource locator and the set of resources; and

transmitting, by the data processing system, the second digital component to the second computing device.

32. The method of claim 31, wherein the label comprises one of a Quick Response (QR) code, optical label, a voiceprint label, or a videoprint label.

33. The method of claim 31, comprising:

encoding, by the data processing system, a click server uniform resource locator into the label; and

encoding, by the data processing system, a first redirect link associated with the first computing device and a second redirect link associated with the second computing device into the label.

34. The method of claim 33, comprising:

determining, by the data processing system, the set of resources is different than a set of resources associated with the first computing device; and

selecting, by the data processing system, the second digital component based on the second redirect link.

35. The method of claim 33, comprising:

determining, by the data processing system, the set of resources is the same as a set of resources associated with the first computing device; and

selecting, by the data processing system, the second digital component based on the first redirect link.

36. The method of claim 31, comprising:

receiving, by a natural language processor component executed by the data processing system, via an interface of the data processing system, data packets comprising an input audio signal detected by a sensor of the first computing device; and

identifying, by the natural language processor component, from the input audio signal, the first request and a trigger keyword corresponding to the first request.

37. The method of claim 31, comprising:

polling, by an interface management component of the data processing system, to identify the second computing device as a candidate interface; and

selecting, by the data processing system, the uniform resource locator based on the second computing device.

38. The method of claim 31, comprising:

converting, by the data processing system, the second digital component for delivery in a modality compatible with the second computing device.

39. The method of claim 31, comprising:

generating, by a direct action application programming interface of the data processing system and based on a trigger keyword in the first request, a first action data structure and a second action data structure.

40. The method of claim 39, comprising:

transmitting, by the data processing system, the first action data structure to the first computing device; and

transmitting, by the data processing system, the second action data structure to the second computing device.