Suggesting and/or Providing Ad Serving Constraint Information

• US 20180341983A1
• Filed: 08/03/2018
• Published: 11/29/2018
• Est. Priority Date: 09/24/2002
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Dean, Jeffrey Adgate, Harik, Georges, Buchheit, Paul
• Granted Patent: US 10,482,503 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 16/24565 Triggers; Constraints
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Targeting information (also referred to as ad “serving constraints”) or candidate targeting information for an advertisement is identified. Targeting information may be identified by extracting topics or concepts from, and/or generating topics or concepts based on, ad information, such as information from a Web page to which an ad is linked (or some other Web page of interest to the ad or advertiser). The topics or concepts may be relevant queries associated with the Web page of interest, clusters, etc.

Claims

1-32. -32. (canceled)

33. A computer-implemented method to display content items on user computing devices, comprising:

receiving, by one or more computing devices, a set of content items to be displayed on one or more documents on user computing devices, wherein each content item is associated with a time constraint;

receiving, by the one or more computing devices, a request to display a content item in conjunction with an electronic document on a particular user computing device;

determining, by the one or more computing devices, a time of the request to display the content item;

determining, by the one or more computing devices, a set of content items having a configured time constraint that corresponds to the time of the request;

analyzing, by the one or more computing devices, content of the electronic document to determine one or more characteristics of the electronic document;

determining, by the one or more computing devices, at least one of the set of determined content items that corresponds to the one or more characteristics of the electronic document; and

providing, by the one or more computing devices, the at least one of the set of content items to the particular user computing device for display in conjunction with the document.

34. The computer implemented method of claim 33, wherein the time constraint is a limit on a set of days of the week in which the content item is to be displayed.

35. The computer implemented method of claim 33, wherein the time constraint is a limit on a time of day during which the content item is to be displayed.

36. The computer implemented method of claim 33, wherein the analyzed content of the document is based on a weighting of terms associated with the document.

37. The computer implemented method of claim 33, wherein the analyzed content of the document is based on metadata associated with the document.

38. The computer implemented method of claim 37, wherein the metadata includes information from another document that contains a reference to the document.

39. The computer implemented method of claim 33, wherein the document is a website.

40. The computer implemented method of claim 33, wherein analyzing the content of the document further comprises identifying a set of one or more characteristics of the document and comparing the one or more characteristics to one or more topics associated with the content item.

41. The computer implemented method of claim 33, wherein determining that the content item is relevant to the one or more characteristics of the document comprises identifying matches between the characteristics of the document and characteristics of the content item.

42. A computer program product, comprising:

a non-transitory computer-readable storage device having computer-executable program instructions embodied thereon that when executed by one or more computing devices cause the computer to display content items on user computing devices, the computer-readable program instructions comprising;

computer-executable instructions to receive a set of content items to be displayed on one or more documents on user computing devices, wherein each content item is associated with a time constraint;

computer-executable instructions to receive a request to display a content item in conjunction with an electronic document on a particular user computing device;

computer-executable instructions to determine a time of the request to display the content item;

computer-executable instructions to determine a set of content items having a configured time constraint that corresponds to the time of the request;

computer-executable instructions to analyze content of the electronic document to determine one or more characteristics of the electronic document;

computer-executable instructions to determine at least one of the set of determined content items that corresponds to the one or more characteristics of the electronic document; and

computer-executable instructions to provide the at least one of the set of content items to the particular user computing device for display in conjunction with the document.

43. The computer program product of claim 42, wherein the time constraint is a limit on a set of days of the week in which the content item is to be displayed.

44. The computer program product of claim 42, wherein the time constraint is a limit on a set of days of the week in which the content item is to be displayed.

45. The computer program product of claim 42, wherein the analyzed content of the document is based on a weighting of terms associated with the document.

46. The computer program product of claim 42, wherein the analyzed content of the document is based on metadata associated with the document.

47. A system to display content items on user computing devices, comprising:

a storage device; and

a processor communicatively coupled to the storage device, wherein the processor executes application code instructions that are stored in the storage device to cause the system to;

receive a set of content items to be displayed on one or more documents on user computing devices, wherein each content item is associated with a time constraint;

receive a request to display a content item in conjunction with an electronic document on a particular user computing device;

determine a time of the request to display the content item;

determine a set of content items having a configured time constraint that corresponds to the time of the request;

analyze content of the electronic document to determine one or more characteristics of the electronic document;

determine at least one of the set of determined content items that corresponds to the one or more characteristics of the electronic document and

provide the at least one of the set of content items to the particular user computing device for display in conjunction with the document.

48. The system of claim 47, wherein the analyzed content of the document is based on metadata associated with the document.

49. The system of claim 48, wherein the document is a website.

50. The system of claim 47, wherein analyzing the content of the document further comprises identifying a set of one or more characteristics of the document and comparing the one or more characteristics to one or more topics associated with the content item.

51. The system of claim 47, wherein determining that the content item is relevant to the one or more characteristics of the document comprises identifying matches between the characteristics of the document and characteristics of the content item.

52. The system of claim 47, wherein the time constraint is a limit on a set of days of the week in which the content item is to be displayed.