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CONCURRENT PRESENTATION OF NON-PROGRAMMING MEDIA ASSETS WITH PROGRAMMING MEDIA CONTENT AT CLIENT DEVICE

  • US 20180343491A1
  • Filed: 05/22/2018
  • Published: 11/29/2018
  • Est. Priority Date: 05/25/2017
  • Status: Active Grant
First Claim
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1. A system, comprising:

  • a first plurality of circuits in a client device that handles dynamic presentation of at least one non-programming media asset with programming media content at the client device, the first plurality of circuits are configured to;

    transmit a request to a media presentation and distribution system, wherein the request comprises at least one user preference for the programming media content,wherein the media presentation and distribution system comprises a second plurality of circuits, wherein the second plurality of circuits are configured to;

    transmit a first media stream to the client device in response to the request received from the client device, wherein the first media stream comprises the programming media content and at least one tag associated with the programming media content;

    receive, from the client device, at least one occurrence of at least one event opportunity point within the programming media content identified by the client device based on the at least one tag associated with the programming media content; and

    select the at least one event opportunity point received from the client device based on a defined criteria, wherein the at least one event opportunity point corresponds to a specified event in the programming media content transmitted through the first media stream;

    wherein the first plurality of circuits at the client device are further configured to;

    modify a display view at the client device with at least one modification for a defined duration for at least one selected event opportunity point within the programming media content; and

    present the at least one non-programming media asset, from a second media stream for the defined duration, concurrently with the programming media content from the first media stream over the modified display view of the client device, wherein the concurrent presentation of the at least one non-programming media asset with the programming media content increases a likelihood of a user engagement with the presented at least one non-programming media asset at the client device based on a targeted selection of at least one event opportunity point to improve an attention span of the user with the programming media content at the client device.

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