CONCURRENT PRESENTATION OF NON-PROGRAMMING MEDIA ASSETS WITH PROGRAMMING MEDIA CONTENT AT CLIENT DEVICE

• US 20180343491A1
• Filed: 05/22/2018
• Published: 11/29/2018
• Est. Priority Date: 05/25/2017
• Status: Active Grant

• Current Assignee: Turner Broadcasting System Incorporated (Warner Bros. Discovery, Inc.)
• Original Assignee: Turner Broadcasting System Incorporated (Warner Bros. Discovery, Inc.)
• Inventors: Loheide, Donald Jude, Giles, Matthew Paul, Stigall, Gregory Mcclain, Sinha, Nishith Kumar, Campbell, Cindy Loren, Arnzen, James J., Webb, Nicolas Paul
• Granted Patent: US 10,939,169 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 2220/00 Business processing using cryptography
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: H04H 20/10 Arrangements for replacing or switching information during the broadcast or the distribution
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/1097 for distributed storage of data in networks, e.g. transport arrangements for network file system [NFS], storage area networks [SAN] or network attached storage [NAS]
• CPC Class Codes: H04L 67/125 involving control of end-device applications over a network
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/51 Discovery or management thereof, e.g. service location protocol [SLP] or web services
• CPC Class Codes: H04L 67/60 Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources admission control or resource allocation H04L47/70
• CPC Class Codes: H04L 9/32 including means for verifying the identity or authority of a user of the system or for message authentication, e.g. authorization, entity authentication, data integrity or data verification, non-repudiation, key authentication or verification of credentials
• CPC Class Codes: H04N 21/233 Processing of audio elementary streams monitoring, identification or recognition of audio in broadcast systems H04H60/58
• CPC Class Codes: H04N 21/23418 involving operations for analysing video streams, e.g. detecting features or characteristics television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2353 specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
• CPC Class Codes: H04N 21/2387 Stream processing in response to a playback request from an end-user, e.g. for trick-play
• CPC Class Codes: H04N 21/23892 : involving embedding information at multiplex stream level, e.g. embedding a watermark at packet level
• CPC Class Codes: H04N 21/2393 : involving handling client requests scheduling or organising the servicing of application requests H04L67/60
• CPC Class Codes: H04N 21/24 : Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests monitoring of server performance or load G06F11/34; arrangements for observation, testing or troubleshooting for broadcast or for distribution combined with broadcast H04H20/12
• CPC Class Codes: H04N 21/2543 : Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/25883 : being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 : being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26208 : the scheduling operation being performed under constraints
• CPC Class Codes: H04N 21/26241 : involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
• CPC Class Codes: H04N 21/266 : Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
• CPC Class Codes: H04N 21/2668 : Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4312 : involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4316 : for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/435 : Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/44008 : involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/44016 : involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/458 : Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/47217 : for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/47815 : Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/6332 : directed to client
• CPC Class Codes: H04N 21/6587 : Control parameters, e.g. trick play commands, viewpoint selection
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/835 : Generation of protective data, e.g. certificates protecting software against unauthorised usage in a vending or licensing environment G06F21/10
• CPC Class Codes: H04N 21/8358 : involving watermark protecting executable software by watermarking G06F21/16; image watermarking in general G06T1/0021; watermarks inserted in still images for transmission purposes H04N1/32144; inserting watermarks during video coding H04N19/467
• CPC Class Codes: H04N 21/84 : Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/845 : Structuring of content, e.g. decomposing content into time segments
• CPC Class Codes: H04N 21/8545 : for generating interactive applications

Abstract

A media presentation and distribution system communicatively coupled to a client device, which handles enablement of a client-side dynamic presentation of at least one non-programming media asset along with programming media content. The client device receives a first media stream of the programming media content in response to a request, associated with at least one user preference for the programming media content, to the media presentation and distribution system. The client device identifies at least one tag in the programming media content and transmits at least one event opportunity point for selection to the media presentation distribution system. Based on the selection, the client device modifies a display view of the client device for a defined duration, and presents the at least one non-programming media asset, from a second media stream for the defined duration, concurrently with the programming media content over the modified display view of the client device.

Claims

1. A system, comprising:

a first plurality of circuits in a client device that handles dynamic presentation of at least one non-programming media asset with programming media content at the client device, the first plurality of circuits are configured to;

transmit a request to a media presentation and distribution system, wherein the request comprises at least one user preference for the programming media content,

wherein the media presentation and distribution system comprises a second plurality of circuits, wherein the second plurality of circuits are configured to;

transmit a first media stream to the client device in response to the request received from the client device, wherein the first media stream comprises the programming media content and at least one tag associated with the programming media content;

receive, from the client device, at least one occurrence of at least one event opportunity point within the programming media content identified by the client device based on the at least one tag associated with the programming media content; and

select the at least one event opportunity point received from the client device based on a defined criteria, wherein the at least one event opportunity point corresponds to a specified event in the programming media content transmitted through the first media stream;

wherein the first plurality of circuits at the client device are further configured to;

modify a display view at the client device with at least one modification for a defined duration for at least one selected event opportunity point within the programming media content; and

present the at least one non-programming media asset, from a second media stream for the defined duration, concurrently with the programming media content from the first media stream over the modified display view of the client device, wherein the concurrent presentation of the at least one non-programming media asset with the programming media content increases a likelihood of a user engagement with the presented at least one non-programming media asset at the client device based on a targeted selection of at least one event opportunity point to improve an attention span of the user with the programming media content at the client device.

2. The system according to claim 1, wherein the specified event within the programming media content corresponds to at least one of start credits, end credits, lull points, time-based marked regions, location-based marked regions, context-based marked regions, explicit scene start and end, product placement opportunities, within the programming media content.

3. The system according to claim 1,

wherein the at least one tag corresponds to a client manifest that is created by the second plurality of circuits at the media presentation and distribution system and transmitted to the client device,

wherein the client manifest is interpreted by the first plurality of circuits at the client device,

wherein the at least one tag is represented by at least one of a signal, a beacon, a marker, textual information, binary information, visual information, and aural information in the first media stream,

wherein the at least one modification of the display view at the client device is based on the at least one tag,

wherein the transmission of the first media stream to the client device is performed via an HTTP Live Streaming (HLS) technique or a Dynamic Adaptive Streaming over HTTP (DASH) technique, and a digital streaming protocol, and

wherein the request received from the client device comprises at least one user preference for a personalized playlist of at least one media programming content.

4. The system according to claim 1,

wherein the at least one modification of the display view at the client device comprises at least one of a squeeze-back of the programming media content to a defined region within the display view, an overlay over the defined region within the display view, and split views of the display view, and

wherein at least one modification in the display view of the client device is personalized based on at least one of a retrieved set of user-preferences for the user and a response received from the media presentation and distribution system.

5. The system according to claim 1, wherein the defined criteria for the selection of at least one event opportunity point is based on at least one of a retrieved set of user-preferences, defined goals, a measured attention of the user associated with the client device, time constraints, inventory constraints, or user-defined constraints.

6. The system according to claim 1, wherein the first media stream and the second media stream are received at the client device as concurrent media streams.

7. A system, comprising:

at least one circuit in a media presentation and distribution system that handles dynamic presentation of at least one non-programming media asset with programming media content at the client device, wherein the at least one circuit is configured to;

transmit a first media stream to a client device in response to a request received from the client device, wherein the first media stream comprises programming media content and at least one tag associated with the programming media content;

receive, from the client device, at least one occurrence of at least one event opportunity point within the programming media content identified by the client device based on at least one tag associated with the programming media content;

respond to an event opportunity point received from the client device based on a defined criteria, wherein at least one event opportunity point corresponds to a specified event within the programming media content;

control at least one modification in a display view at the client device for a defined duration for the one or more selected event opportunity points within the programming media content of the first media stream; and

instruct presentation of at least one non-programming media asset, from a second media stream for the defined duration, concurrently with the programming media content from the first media stream over at least one modified display view of the client device, wherein the concurrent presentation of the first media stream and at least one non-programming media asset from the second media stream increases a likelihood of an engagement of a user associated with the client device based on a response to at least one event opportunity point to improve an attention span of the user with the programming media content at the client device.

8. The system according to claim 7, wherein the at least one circuit is configured to:

determine a context of the programming media content in the first media stream and a corresponding context of the at least one non-programming media asset in the second media stream to be selected for the concurrent presentation with the programming media content; and

select the at least one non-programming media asset in the second media stream for the concurrent presentation with the programming media content based on the determined context of the programming media content and the corresponding context of the at least one non-programming media asset.

9. The system according to claim 7, wherein the at least one circuit is configured to:

retrieve a set of user-preferences for the user associated with the client device; and

select at least one non-programming media asset for the concurrent presentation with the programming media content in the first media stream based on the retrieved set of user-preferences.

10. The system according to claim 7, wherein at least one circuit is configured to:

determine at least one event opportunity point within the programming media content; and

insert the at least one tag at the determined at least one event opportunity point within the programming media content based on the received request from the client device.

11. The system according to claim 10, wherein the determination of at least one event opportunity point is based on content recognition of the programming media content within the first media stream.

12. The system according to claim 10, wherein the determination of the at least one event opportunity point is based on semantic or context mining of a context of the programming media content in the first media stream.

13. The system according to claim 7, wherein the at least one circuit is configured to:

generate at least one notification based on a defined set of rules for the at least one event opportunity point within the programming media content; and

transmit at least one generated notification to at least the client device or at least one delivery platform associated with the client device.

14. The system according to claim 13, wherein the at least one circuit is further configured to:

receive a request based on a user response from the client device over at least one transmitted notification at the client device or at least one delivery platform; and

instruct presentation of at least one non-programming media asset for the received request from the client device.

15. The system according to claim 13, wherein the at least one notification is generated in response to the presentation of the at least one non-programming media asset at one or more selected event opportunity points within the programming media content in the first media stream.

16. The system according to claim 13, wherein the defined set of rules for generation of the at least one notification comprises user-defined constraints, client-device constraints, defined goal of impressions, reach or views, a defined time of generation of the at least one notification, and a specified type of the at least one notification.

17. The system according to claim 7, wherein the at least one circuit is further configured to verify an enablement of the at least one modification in the display view of the client device and the presentation of the at least one non-programming media asset within the modified display view or an unmodified display view at the client device.

18. A method, comprising:

in a client device that handles dynamic presentation of at least one non-programming media asset with programming media content at the client device;

transmitting, by a first plurality of circuits in the client device, a request to a media presentation and distribution system, wherein the request comprises at least one user preference for programming media content,

wherein the media presentation and distribution system comprises a second plurality of circuits for;

transmitting, by the second plurality of circuits, the first media stream to the client device in response to the request received from the client device, wherein the first media stream comprises programming media content and at least one tag associated with the programming media content,

receiving, by the second plurality of circuits, from the client device, at least one occurrence of at least one event opportunity point within the programming media content identified by the client device based on at least one tag associated with the programming media content, and

responding to, by the second plurality of circuits, at least one event opportunity point received from the client device based on a defined criteria, wherein at least one event opportunity point corresponds to a specified event within the programming media content,

modifying, by the first plurality of circuits at the client device, a display view with at least one modification for a defined duration for at least one selected event opportunity point within the programming media content of the first media stream; and

presenting, by the first plurality of circuits, the at least one non-programming media asset, from a second media stream for the defined duration, concurrently with the programming media content from the first media stream over at least one modified display view of the client device, wherein the concurrent presentation of the at least one non-programming media asset with the programming media content increases a likelihood of a user engagement with the presented at least one non-programming media asset at the client device based on a targeted selection of at least one event opportunity point to improve an attention span of the user with the programming media content at the client device.

19. The method according to claim 18, the specified event within the programming media content corresponds to start credits, end credits, contextual lull points, time-based marked regions, location-based marked regions, context-based marked regions within the programming media content.

20. A method, comprising:

in a media presentation and distribution system that handles dynamic presentation of at least one non-programming media asset with programming media content at the client device;

transmitting, by at least one circuit, a first media stream to the client device in response to a request received from the client device, wherein the first media stream comprises programming media content and at least one tag associated with the programming media content;

receiving, by the at least one circuit, from the client device, at least one occurrence of at least one event opportunity point within the programming media content identified by the client device based on at least one tag associated with the programming media content;

responding to, by the at least one circuit, the at least one event opportunity point received from the client device based on a defined criteria, wherein the at least one event opportunity point corresponds to a specified event within the programming media content;

controlling, by at least one circuit, at least one modification in a display view at the client device for a defined duration for at least one selected event opportunity point within the programming media content of the first media stream; and

instructing, by at least one circuit, presentation of at least one non-programming media asset, from a second media stream for the defined duration, concurrently with the programming media content from the first media stream over at least one modified display view of the client device, wherein the concurrent presentation of the at least one non-programming media asset with the programming media content increases a likelihood of a user engagement with the presented at least one non-programming media asset at the client device based on a targeted selection of at least one event opportunity point to improve an attention span of the user with the programming media content at the client device.

21. The method according to claim 20,

wherein the at least one tag corresponds to a client manifest that is created by the second plurality of circuits at the media presentation and distribution system and transmitted to the client device,

wherein the client manifest is interpreted by the first plurality of circuits at the client device,

wherein the at least one tag is represented by at least one of a signal, a beacon, a marker, textual information, binary information, visual information, and aural information in the first media stream,

wherein the at least one modification of the display view at the client device is based on the at least one tag,

wherein the transmission of the first media stream to the client device is performed via a HTTP Live Streaming (HLS) technique or a Dynamic Adaptive Streaming over HTTP (DASH) technique, and a digital streaming protocol, and

wherein the request received from the client device comprises at least one user preference for a personalized playlist of the at least one media programming content.

22. The method according to claim 20, further comprising verifying, by the at least one circuit, an enablement of at least one modification in the display view of the client device and the presentation of at least one non-programming media asset within the modified display view at the client device.

23. A non-transitory computer-readable medium having stored thereon, computer implemented instruction that when executed by a processor, causes the processor to execute operations, the operations comprising:

in a client device that handles dynamic presentation of at least one non-programming media asset with programming media content at the client device;

transmitting a request to a media presentation and distribution system, wherein the request comprises at least one preference for programming media content provided by a user,

wherein the media presentation and distribution system is coupled with the client device for;

transmitting the first media stream to the client device in response to the request received from the client device, wherein the first media stream comprises the programming media content and at least one tag associated with the programming media content,

receiving, from the client device, at least one occurrence of at least one event opportunity point within the programming media content identified by the client device based on the at least one tag associated with the programming media content, and

responding to the at least one event opportunity point received from the client device based on a defined criteria, wherein the at least one event opportunity point corresponds to a specified event within the programming media content;

modifying a display view with at least one modification for a defined duration for at least one selected event opportunity point within the programming media content of the first media stream; and

presenting at least one non-programming media asset, from a second media stream for the defined duration, concurrently with the programming media content from the first media stream over at least one modified display view of the client device, wherein the concurrent presentation of the first media stream and at least one non-programming media asset from the second media stream increases a likelihood of an engagement of a user associated with the client device based on a targeted selection of the at least one event opportunity point to improve an attention span of the user with the programming media content at the client device.