METHODS AND SYSTEMS OF IMPLEMENTING ONLINE DISPLAY OF DIGITAL-PROPERTY PRICING

• US 20180357655A1
• Filed: 12/11/2017
• Published: 12/13/2018
• Est. Priority Date: 12/11/2016
• Status: Abandoned Application

• Current Assignee: John Mcdonald, Tim Underwood
• Original Assignee: John Mcdonald
• Inventors: UNDERWOOD, Tim, MCDONALD, JOHN
• Application Number:
  US15/836,912
• Publication Number:
  US 20180357655A1
• Time in Patent Office: Days
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 30/0206 Price or cost determination based on market factors
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 50/14 Travel agencies

Abstract

In one aspect, a computerized method, useful for automatically creating and updating a digital display of a digital advertisement campaign includes the step of providing an inventory system. The inventory system comprises a set of inventory volume and prices available for sale. The computerized method includes the step of receiving a set of parameters for an advertisement campaign of the inventory from an online advertisement management entity. The computerized method includes the step of communicatively connecting a computer server system, of the online advertisement management entity, for implementing an online display of inventory pricing to the inventor system datastore. The computerized method includes the step of automatically generating a digital advertisement, with the computer server system

Claims

1. A computerized method useful for automatically creating and updating a digital display of a digital advertisement campaign, comprising:

providing an inventory system, wherein the inventory system comprises a set of inventory volume and prices available for sale;

receiving a set of parameters or an advertisement campaign of the inventory from an online advertisement management entity;

communicatively connecting a computer server system, of the online advertisement management entity, for implementing an online display of inventory pricing to the inventor system datastore;

profiling the inventory to generate a summary of the inventory that fit for purpose based on the set of parameters for the advertisement campaign;

automatically generating a digital advertisement with the computer system, by;

querying the inventory system for a current price of the inventory,

determining a Lowest Compliant Price (LCP) for the inventory,

defining a set of visually perceptible elements of the digital advertisement to include the current price of the inventory that is above the LCP, and

integrating the visually perceptible elements of the digital advertisement into an embeddable markup coded document that comprises the digital advertisement; and

communicating the digital advertisement to a web browser of a client-side computing device for display in a web page document.

2. The computerized method of claim 1, wherein the inventory comprises a plurality of airline tickets related to a search for airline tickets received by an online search engine, and wherein the query relates to a set of airline flights which depart in a specific future timeframe and on a specific route.

3. The computerized method of claim 2, wherein the computer server system obtains the search for plurality of airline tickets received by an online search engine.

4. The computerized method of claim wherein the computer server system queries the inventory system for a current price of the plurality of airline tickets received by an online search engine.

5. The computerized method of claim 4, wherein the inventory datastore comprises a Global Distribution System (GDS) comprising a network that enables automated transactions between travel service providers and a travel agency.

6. The computerized method of claim 5, wherein the computer server system determines the LCP as a price of an airline ticket for which the inventory system has a specified integer number of an airline entity'"'"'s inventory at an LCP price or lower.

7. The computerized method of claim 5, wherein the web page document comprises a tag associated with a display of the digital advertisement.

8. The computerized method of claim 7, wherein the tag triggers a call to the computer server system, of the online advertisement management entity to determine an appropriate content of the digital advertisement to automatically generate when the webpage document is accessed by the web browser of the client-side computing device.

9. The computerized method of claim 8, wherein the appropriate content of the digital advertisement is determined based on at least the geographical location of the client-side computing device.

10. The computerized method of claim 9, wherein the system proactively tests prices of inventory so to provide the user with a statistically reliable signal of price elasticity.