SUBSTITUTING ALTERNATIVE MEDIA FOR PRESENTATION DURING VARIABLE SPEED OPERATION

• US 20190020919A1
• Filed: 09/20/2018
• Published: 01/17/2019
• Est. Priority Date: 11/16/2012
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.), AT&T Mobility II LLC (AT&T, Inc.)
• Inventors: Nagorniak, David, Gasper, Adam
• Granted Patent: US 10,587,915 B2
• Time in Patent Office: Days
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A process that incorporates teachings of the subject disclosure may include, for example, detecting a video cue frame within the multimedia data. The video cue frame has an image portion including alternative multimedia content and an encoded message, wherein the alternative multimedia content is imperceptible at a display device during a normal display rate presentation. The alternative multimedia content is obtained from the video cue frame responsive to receiving a first selection of a first alternative display rate that differs from the normal display rate. The alternative multimedia content is provided for display at a display device based on the encoded message. Other embodiments are disclosed.

Claims

1. An apparatus comprising:

a memory that stores executable instructions; and

a processing system including a processor coupled to the memory, wherein the processing system, responsive to executing the instructions, facilitates performance of operations, the operations comprising;

detecting a video cue frame occurring at a video cue frame location within media content, wherein the video cue frame comprises an image portion including alternative media content and an encoded message, and wherein the alternative media content is imperceptible at a display device during presentation at a normal display rate; and

responsive to receiving a selection of an alternative display rate that differs from the normal display rate, obtaining the alternative media content from the video cue frame, wherein the alternative media content is provided for display at the display device based on the encoded message.

2. The apparatus of claim 1, wherein the video cue frame is detected according to an audio track, wherein the obtaining of the alternative media content further comprises obtaining the alternative media content responsive to a comparison of the alternative display rate that differs from a threshold value.

3. The apparatus of claim 2, wherein the obtaining of the alternative media content further comprises:

obtaining a still-image from the video cue frame responsive to the alternative display rate being greater than the threshold value; and

obtaining a portion of a moving-image from the video cue frame responsive to the alternative display rate being less than the threshold value.

4. The apparatus of claim 1, wherein the detecting of the video cue frame further comprises detecting the video cue frame according to metadata, wherein the video cue frame comprises a single cue frame bordered by neighboring, non-cue video frames, and wherein the detecting of the video cue frame is based on a difference between an image of the alternative media content of the video cue frame and image data of the neighboring, non-cue video frames.

5. The apparatus of claim 1, wherein the operations further comprise generating a still image comprising the alternative media content, and wherein the encoded message comprises one of a bar code or a quick response (QR) code.

6. The apparatus of claim 5, wherein the operations further comprise:

detecting a plurality of video cue frames within the media content, wherein the plurality of video cue frames comprises the alternative media content that is imperceptible during presentation at the normal display rate, and wherein the bar code or the QR code comprise an address for alternative media content.

7. The apparatus of claim 6, wherein the media content comprises moving images, and wherein the one of the bar code or the QR code identifies the video cue frame as a placard for display as the still image.

8. A method comprising:

detecting, by a processing system including a processor, a video cue frame within media content, wherein the video cue frame comprises an image portion comprising alternative media content and an encoded message, and wherein the alternative media content is imperceptible at a display device during presentation at a normal display rate; and

responsive to receiving a selection of an alternative display rate that differs from the normal display rate, obtaining, by the processing system, the alternative media content from the video cue frame, wherein the alternative media content is provided to the display device based on the encoded message.

9. The method of claim 8, further comprising detecting, by the processing system, a plurality of video cue frames within the media content, wherein the plurality of video cue frames comprises the alternative media content that is imperceptible during presentation at the normal display rate, wherein the alternative media content comprises moving images.

10. The method of claim 8, wherein the obtaining of the alternative media content further comprises:

obtaining, by the processing system, a still-image from the video cue frame responsive to the alternative display rate being greater than a threshold value; and

obtaining, by the processing system, a portion of a moving-image from the video cue frame responsive to the alternative display rate being less than the threshold value.

11. The method of claim 8, wherein the video cue frame comprises a single video cue frame bordered by non-cue video frames.

12. The method of claim 8, further comprising storing the alternative media content to obtain stored alternative media content.

13. The method of claim 12, further comprising:

receiving, by the processing system, a second selection for operation at an alternative display rate that differs from the normal display rate;

retrieving, by the processing system, the stored alternative media content; and

providing, by the processing system, the stored alternative media content to the display device instead of the media content, responsive to the receiving of the second selection for operation at the alternative display rate.

14. The method of claim 8, wherein the video cue frame comprises a bit stream.

15. A non-transitory, machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, cause the processing system to facilitate performance of operations comprising:

detecting a video cue frame within multimedia data, wherein the video cue frame comprises an image portion comprising alternative multimedia content and an encoded message, and wherein the alternative multimedia content is imperceptible at a multimedia presentation device during presentation at a standard display rate; and

responsive to receiving a first selection of a first alternative display rate that differs from the standard display rate, obtaining the alternative multimedia content from the video cue frame, wherein the alternative multimedia content is provided to the multimedia presentation device based on the encoded message.

16. The non-transitory, machine-readable medium of claim 15, wherein the operations further comprise obtaining the alternative multimedia content responsive to a comparison of the first alternative display rate that differs from standard display rate and a display rate threshold value.

17. The non-transitory, machine-readable medium of claim 16, wherein the operations further comprise:

obtaining a still-image content from the video cue frame responsive to the first alternative display rate being greater than the display rate threshold value; and

obtaining a portion of moving-image content from the video cue frame responsive to the first alternative display rate being less than the display rate threshold value.

18. The non-transitory, machine-readable medium of claim 15, wherein the video cue frame comprises a single video cue frame bordered by non-cue video frames.

19. The non-transitory, machine-readable medium of claim 15, wherein the operations further comprise

storing the alternative multimedia content to obtain stored alternative multimedia content.

20. The non-transitory, machine-readable medium of claim 19, wherein the operations further comprise:

receiving a second selection for operation at a second alternative display rate that differs from the standard display rate;

retrieving the stored alternative multimedia content; and

forwarding the stored alternative multimedia content to the multimedia presentation device instead of video frames of the media content, responsive to the receiving of the second selection for operation at the second alternative display rate.