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SYSTEMS AND METHODS OF SERVER BASED INTERACTIVE CONTENT INJECTION

  • US 20190028758A1
  • Filed: 07/18/2017
  • Published: 01/24/2019
  • Est. Priority Date: 07/18/2017
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, at a media server, a request for a media stream from a client device;

    sending via a streaming session, from the media server, a combined media stream to the client device, the combined media stream including the requested media stream and interactive content, wherein the interactive content is configured to cause a media player of the client device to display the interactive content concurrently with the requested media stream during the streaming session;

    receiving, during the display of the interactive content concurrently with the requested media stream during the streaming session, a user selection corresponding to the interactive content; and

    providing, via the streaming session, second interactive content to the client device based on the user selection, the second interactive content included in the combined media stream, wherein the second interactive content comprises Hypertext Markup Language (HTML) code or Extensible Markup Language (XML) code.

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