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CONTROLLING BEHAVIOR OF ENTITIES IN FUNNEL SECTIONS OF A COMPUTER-REPRESENTED ENVIRONMENT

  • US 20190030432A1
  • Filed: 07/28/2017
  • Published: 01/31/2019
  • Est. Priority Date: 07/28/2017
  • Status: Active Grant
First Claim
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1. One or more computer-readable media storing computer-executable instructions for causing one or more processing units, when programmed thereby, to perform operations to control behavior of a first entity in a computer-represented environment, the behavior of the first entity being controlled by a behavior engine executable on the one or more processing units, the operations comprising:

  • determining to change the behavior of the first entity for a funnel section in the computer-represented environment; and

    as part of switching to funnel section behavior in response to the determining to change the behavior of the first entity for the funnel section in the computer-represented environment;

    selecting a second entity for the first entity to follow in the funnel section;

    determining how to follow the second entity; and

    setting one or more control values for the behavior of the first entity based at least in part on results of the determining how to follow the second entity.

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