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Systems and Methods of Tracking Locations Visited by Mobile Devices to Quantify a Change Computed based on Matching Populations used in Change Measurement

  • US 20190033078A1
  • Filed: 05/25/2018
  • Published: 01/31/2019
  • Est. Priority Date: 01/09/2015
  • Status: Active Grant
First Claim
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1. A system, comprising:

  • a plurality of mobile devices, wherein each mobile device in the plurality of mobile devices determines locations of the mobile device at respective time instances when the mobile device is at the respective locations; and

    a computing device in communication with the mobile devices to receive locations of the mobile devices at different time instances, wherein the computing device;

    receives information identifying a time period during which at least one message related to a predetermined region is transmitted to a portion of the mobile devices at least once;

    identifies a plurality of clusters of the plurality of mobile devices according to a set of attributes, wherein mobile devices in each of plurality of clusters have values of the attributes that are close to each other in an attribute space defined by the set of attributes;

    selects a subset of the plurality of mobile devices based at least in part on identifications of the clusters in the attribute space;

    identifies a plurality of first mobile devices in the subset, wherein each mobile device of the first mobile devices having a first status with respect to the message;

    identifies a plurality of second mobile devices in the subset, wherein each mobile device of the second mobile devices having a second status with respect to the message;

    for each respective mobile device in the first mobile devices and the second mobile devices, computes a response of the respective mobile device based on counts of visitation to the predetermined region by the respective mobile device; and

    calculates a measurement of a location behavior change based on a difference between responses of the first mobile devices and responses of the second mobile devices.

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