ADVERTISING ON AUTONOMOUS OR SEMI-AUTONOMOUS VEHICLE EXTERIOR

• US 20190034967A1
• Filed: 07/27/2018
• Published: 01/31/2019
• Est. Priority Date: 07/28/2017
• Status: Active Grant

• Current Assignee: Nuro, Inc.
• Original Assignee: Nuro, Inc.
• Inventors: FERGUSON, David, Zhu, Jiajun, Jirapinyo, Pichayut, Leipold, Cosimo
• Granted Patent: US 10,599,156 B2
• Time in Patent Office: Days
• CPC Class Codes: A23L 2/52 Adding ingredients adding preservatives A23L2/44
• CPC Class Codes: A23L 5/00 Preparation or treatment of foods or foodstuffs, in general; Food or foodstuffs obtained thereby; Materials therefor
• CPC Class Codes: A23L 7/109 Types of pasta, e.g. macaroni or noodles
• CPC Class Codes: A23V 2002/00 Food compositions, function of food ingredients or processes for food or foodstuffs
• CPC Class Codes: A47J 37/0658 specially adapted for cooking pizza
• CPC Class Codes: A47J 47/00 Kitchen containers, stands or the like, not provided for in other groups of this subclass; Cutting-boards, e.g. for bread bowls for food processors A47J43/0727
• CPC Class Codes: B60H 1/00364 for caravans or trailers
• CPC Class Codes: B60H 1/00735 Control systems or circuits characterised by their input, i.e. by the detection, measurement or calculation of particular conditions, e.g. signal treatment, dynamic models
• CPC Class Codes: B60P 1/36 using endless chains or belts thereon
• CPC Class Codes: B60P 3/007 for delivery of small articles, e.g. milk, frozen articles
• CPC Class Codes: B60P 3/0257 the object being a vending stall, restaurant or food kiosk
• CPC Class Codes: B60R 19/18 characterised by the cross-section; Means within the bumper to absorb impact
• CPC Class Codes: B60R 19/483 with obstacle sensors of electric or electronic type
• CPC Class Codes: B60R 2021/346 means outside vehicle body
• CPC Class Codes: B60R 21/34 Protecting non-occupants of a vehicle, e.g. pedestrians B60R19/02 takes precedence
• CPC Class Codes: B60R 21/36 using airbags
• CPC Class Codes: B60R 25/25 using biometry
• CPC Class Codes: B60R 25/252 Fingerprint recognition
• CPC Class Codes: B60W 2420/403 Image sensing, e.g. optical camera
• CPC Class Codes: B60W 2420/408 Radar; Laser, e.g. lidar
• CPC Class Codes: B60W 2420/54 : Audio sensitive means, e.g. ultrasound
• CPC Class Codes: B60W 2555/20 : Ambient conditions, e.g. wind or rain
• CPC Class Codes: B60W 2556/40 : High definition maps
• CPC Class Codes: B60W 60/00256 : Delivery operations
• CPC Class Codes: B64U 2101/64 : for parcel delivery or retrieval
• CPC Class Codes: B64U 2201/10 : autonomous, i.e. by navigating independently from ground or air stations, e.g. by using inertial navigation systems [INS]
• CPC Class Codes: B65G 2209/06 : Use of order trucks
• CPC Class Codes: B65G 67/24 : Unloading land vehicles
• CPC Class Codes: G01C 21/20 : Instruments for performing navigational calculations G01C21/24, G01C21/26 take precedence
• CPC Class Codes: G01C 21/343 : Calculating itineraries, i.e. routes leading from a starting point to a series of categorical destinations using a global route restraint, round trips, touristic trips travelling salesman problem G06Q10/04; optimisation of routes G06Q10/047
• CPC Class Codes: G01C 21/3438 : Rendez-vous, i.e. searching a destination where several users can meet, and the routes to this destination for these users; Ride sharing, i.e. searching a route such that at least two users can share a vehicle for at least part of the route
• CPC Class Codes: G01C 21/3453 : Special cost functions, i.e. other than distance or default speed limit of road segments
• CPC Class Codes: G05D 1/0027 : involving a plurality of vehicles, e.g. fleet or convoy travelling fleet control of land vehicles from a control room G05D1/0297; traffic control systems for road vehicles G08G1/00; for marine craft G08G3/00; for aircraft G08G5/00
• CPC Class Codes: G05D 1/0033 : by having the operator tracking the vehicle either by direct line of sight or via one or more cameras located remotely from the vehicle
• CPC Class Codes: G05D 1/0038 : by providing the operator with simple or augmented images from one or more cameras located onboard the vehicle, e.g. tele-operation images analyzed by a computer and used for automatic navigation G05D1/0246
• CPC Class Codes: G05D 1/0061 : for transition from automatic pilot to manual pilot and vice versa
• CPC Class Codes: G05D 1/0088 : characterized by the autonomous decision making process, e.g. artificial intelligence, predefined behaviours using knowledge based models G06N5/00
• CPC Class Codes: G05D 1/0094 : involving pointing a payload, e.g. camera, weapon, sensor, towards a fixed or moving target
• CPC Class Codes: G05D 1/0212 : with means for defining a desired trajectory involving a plurality of land vehicles G05D1/0287
• CPC Class Codes: G05D 1/0214 : in accordance with safety or protection criteria, e.g. avoiding hazardous areas monitoring the location of vehicles within a certain area, e.g. forbidden or allowed areas, in traffic control systems for road vehicles G08G1/13
• CPC Class Codes: G05D 1/0223 : involving speed control of the vehicle vehicle fittings for automatically controlling, i.e. preventing speed from exceeding an arbitrarily established velocity or maintaining speed at a particular velocity, as selected by the vehicle operator B60K31/00
• CPC Class Codes: G05D 1/0231 : using optical position detecting means position-fixing by using electromagnetic waves other than radio waves, e.g. optical position detecting means G01S5/16
• CPC Class Codes: G05D 1/0276 : using signals provided by a source external to the vehicle involving a plurality of vehicles G05D1/0287; automatically controlling vehicle speed responsive to externally generated signals B60K31/0058
• CPC Class Codes: G05D 1/0291 : Fleet control monitoring fleets in traffic control systems for road vehicles G08G1/127, G08G1/127
• CPC Class Codes: G05D 1/0295 : by at least one leading vehicle of the fleet
• CPC Class Codes: G05D 1/0297 : by controlling means in a control room
• CPC Class Codes: G05D 1/12 : Target-seeking control
• CPC Class Codes: G06F 16/955 : using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06F 3/017 : Gesture based interaction, e.g. based on a set of recognized hand gestures interaction based on gestures traced on a digitiser G06F3/04883
• CPC Class Codes: G06F 3/0484 : for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06K 19/06028 : using bar codes
• CPC Class Codes: G06K 19/0723 : the record carrier comprising an arrangement for non-contact communication, e.g. wireless communication circuits on transponder cards, non-contact smart cards or RFIDs
• CPC Class Codes: G06K 7/10297 : arrangements for handling protocols designed for non-contact record carriers such as RFIDs NFCs, e.g. ISO/IEC 14443 and 18092 cryptographic protocols H04L9/00; network security protocols H04L63/00; real-time communication protocols in data switching networks H04L65/00; network protocols for data switching network services H04L67/00
• CPC Class Codes: G06K 7/10722 : Photodetector array or CCD scanning
• CPC Class Codes: G06K 7/1413 : 1D bar codes
• CPC Class Codes: G06N 20/00 : Machine learning
• CPC Class Codes: G06Q 10/00 : Administration; Management
• CPC Class Codes: G06Q 10/0631 : Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 10/06315 : Needs-based resource requirements planning or analysis
• CPC Class Codes: G06Q 10/0635 : Risk analysis of enterprise or organisation activities
• CPC Class Codes: G06Q 10/08 : Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
• CPC Class Codes: G06Q 10/083 : Shipping
• CPC Class Codes: G06Q 10/0832 : Special goods or special handling procedures, e.g. handling of hazardous or fragile goods
• CPC Class Codes: G06Q 10/0833 : Tracking
• CPC Class Codes: G06Q 10/0834 : Choice of carriers
• CPC Class Codes: G06Q 10/0835 : Relationships between shipper or supplier and carriers
• CPC Class Codes: G06Q 10/08355 : Routing methods
• CPC Class Codes: G06Q 10/0837 : Return transactions
• CPC Class Codes: G06Q 20/00 : Payment architectures, schemes or protocols apparatus for performing or posting payment transactions G07F7/08, G07F19/00; electronic cash registers G07G1/12
• CPC Class Codes: G06Q 20/127 : Shopping or accessing services according to a time-limitation
• CPC Class Codes: G06Q 20/18 : involving self-service terminals [SST], vending machines, kiosks or multimedia terminals
• CPC Class Codes: G06Q 30/0265 : Vehicular advertisement
• CPC Class Codes: G06Q 30/0266 : based on the position of the vehicle
• CPC Class Codes: G06Q 30/0631 : Item recommendations
• CPC Class Codes: G06Q 30/0645 : Rental transactions; Leasing transactions
• CPC Class Codes: G06Q 50/12 : Hotels or restaurants
• CPC Class Codes: G06Q 50/40 : Business processes related to the transportation industry shipping G06Q10/083
• CPC Class Codes: G06V 20/56 : exterior to a vehicle by using sensors mounted on the vehicle
• CPC Class Codes: G06V 20/64 : Three-dimensional objects
• CPC Class Codes: G07C 2009/0092 : for cargo, freight or shipping containers and applications therefore in general
• CPC Class Codes: G07C 2209/63 : Comprising locating means for detecting the position of the data carrier, i.e. within the vehicle or within a certain distance from the vehicle
• CPC Class Codes: G07C 5/02 : Registering or indicating driving, working, idle, or waiting time only apparatus forming part of taximeters G07B13/00
• CPC Class Codes: G07C 5/08 : Registering or indicating performance data other than driving, working, idle, or waiting time, with or without registering driving, working, idle or waiting time
• CPC Class Codes: G07C 9/00563 : using personal physical data of the operator, e.g. finger prints, retinal images, voicepatterns
• CPC Class Codes: G07C 9/00571 : operated by interacting with a central unit
• CPC Class Codes: G07C 9/00896 : specially adapted for particular uses
• CPC Class Codes: G07C 9/28 : the pass enabling tracking or indicating presence
• CPC Class Codes: G07F 17/0057 : for the hiring or rent of vehicles, e.g. cars, bicycles or wheelchairs car rental G07B15/00
• CPC Class Codes: G07F 17/12 : comprising lockable containers, e.g. for accepting clothes to be cleaned
• CPC Class Codes: G08G 1/04 : using optical or ultrasonic detectors
• CPC Class Codes: G08G 1/202 : Dispatching vehicles on the basis of a location, e.g. taxi dispatching
• CPC Class Codes: G08G 1/22 : Platooning, i.e. convoy of communicating vehicles
• CPC Class Codes: H04L 67/12 : specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
• CPC Class Codes: H04N 5/76 : Television signal recording
• CPC Class Codes: H04W 4/024 : Guidance services
• CPC Class Codes: H04W 4/40 : for vehicles, e.g. vehicle-to-pedestrians [V2P]
• CPC Class Codes: H05B 6/688 : for thawing

Abstract

Provided herein is an autonomous or semi-autonomous vehicle fleet comprising a plurality of electric autonomous vehicle for apportioned display of a media, operating autonomously and a fleet management module for coordination of the autonomous vehicle fleet. Each autonomous or semi-autonomous vehicle comprising a screen configured to display the media. Activation, deactivation, brightness modification, in combination with specific media selection enables more efficient media display.

Claims

1. A system for apportioned display of a plurality of advertisements by an autonomous or semi-autonomous vehicle, the system comprising:

a) an autonomous or semi-autonomous vehicle comprising;

(i) a display screen configured to display an advertisement;

(ii) a self-driving sensor configured to measure an input data; and

(iii) a display processor configured to provide a display application comprising an advertisement display comprising the advertisement; and

b) the system further comprising an advertisement processor configured to provide an advertisement application comprising;

(i) an advertisement inventory database storing the plurality of advertisements, wherein each advertisement is associated with an advertisement display parameter;

(ii) a current condition determination module, determining a current condition based on the input data; and

(iii) an advertisement selection module applying an advertisement selection algorithm to select one of the plurality of advertisements based on the advertisement display parameters and the current condition.

2. The system of claim 1, wherein the advertisement display module further implements an inactive display mode, active display mode, and an active display brightness level.

3. The system of claim 2, wherein the advertisement selection module applies the advertisement selection algorithm to select the inactive display mode or one of the plurality of advertisements based on the advertisement display parameters and the current condition.

4. The system of claim 3, wherein the display control module commands the advertisement display module to implement the inactive display mode based on the selection of the inactive display mode.

5. The system of claim 2, wherein the advertisement application further comprises a display control module:

(i) commanding the advertisement display module to implement the inactive display mode based on the selection of the inactive display mode;

or

(ii) determining the active display brightness level based on one or more of the advertisement display parameter, the current condition, and the selected advertisement, and commanding the advertisement display module to implement the active display mode and the determined brightness level.

6. The system of claim 1, wherein the current condition comprises an object, a weather condition, or both.

7. The system of claim 1, wherein the current condition comprises a vehicle location, a current date, an emergency warning, a time of day, a driving speed, a driving time, a stopping time, or any combination thereof.

8. The system of claim 6, wherein the object comprises a pedestrian, a cyclist, a motorist, a vehicle, a debris, a road sign, a road, or any combination thereof.

9. The system of claim 6, wherein the weather condition comprises a brightness, temperature, a rain status, a cloud status, a wind chill status, a snow status, a wind speed, a smog status, or any combination thereof.

10. The system of claim 1, wherein the self-driving sensor comprises a clock, a GPS sensor, a speedometer, a radar, a LiDAR, Wi-Fi sensor, a camera, a video camera, a thermometer, a wind gauge, a rain gauge, a snow gauge, a light sensor, or any combination thereof.

11. The system of claim 1, wherein the input data comprises a time of day, a vehicle location, a vehicle speed, a two-dimensional geometric data, a three-dimensional geometric data, or any combination thereof.

12. The system of claim 1, wherein the advertisement display parameter comprises a customer demographic, a display time of day, a display period, a display location, a current vehicle speed, a current temperature, a current weather, a current brightness, or any combination thereof, wherein each display parameter is associated with an advertisement weight.

13. The system of claim 12, wherein the customer demographic comprises a customer age, a customer gender, a customer height, a customer weight, or any combination thereof.

14. The system of claim 12, wherein the object comprises a pedestrian, a cyclist, or a motorist, and wherein the current condition determination module further determines the demographic of the object.

15. The system of claim 14, wherein the advertisement display module further implements an inactive display mode, active display mode, and an active display brightness level, and wherein the advertisement selection algorithm selects the inactive display mode when a total or average weight of the plurality of the advertisement parameters associated with the current condition is below a set value threshold.

16. The system of claim 1, wherein the advertising processor comprises a server processor.

17. The system of claim 16, wherein a portion of the advertisement inventory database resides aboard the autonomous or semi-autonomous vehicle.

18. The system of claim 1, wherein the advertising processor is aboard the autonomous or semi-autonomous vehicle.

19. The system of claim 1, wherein portion of the advertisement application is performed by a server processor, and wherein the remaining portion of the advertisement application is performed aboard the autonomous or semi-autonomous vehicle.

20. The system of claim 1, wherein the autonomous or semi-autonomous vehicle further comprises an energy storage device configured to provide power to at least the display screen and wherein the advertisement display module further implements an inactive display mode, active display mode, and an active display brightness level.

21. The system of claim 20, wherein the current condition further comprises a level of the power within the energy storage device.

22. The system of claim 21, wherein the advertisement selection algorithm selects the inactive display mode when the power level is below a set power threshold.

23. The system of claim 21, wherein the display control module further determines the active display brightness level based on the power level.

24. The system of claim 1, wherein the display screen comprises a rear display screen, a side display screen, a top display screen, or any combination thereof.