Intelligent Marketing and Advertising Platform

• US 20190050900A1
• Filed: 08/10/2017
• Published: 02/14/2019
• Est. Priority Date: 08/10/2017
• Status: Active Grant

• Current Assignee: Cooler Screens Inc.
• Original Assignee: Cooler Screens Inc.
• Inventors: Avakian, Arsen
• Granted Patent: US 10,672,032 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 3/0412 Digitisers structurally integrated in a display
• CPC Class Codes: G06F 3/147 using display panels
• CPC Class Codes: G06Q 10/20 Administration of product repair or maintenance
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: G06V 20/68 Food, e.g. fruit or vegetables
• CPC Class Codes: G07F 9/002 Vending machines being part of a centrally controlled network of vending machines
• CPC Class Codes: G07F 9/009 User recognition or proximity detection
• CPC Class Codes: G07F 9/0235 the arrangements being full-front touchscreens
• CPC Class Codes: G07F 9/026 for alarm, monitoring and auditing in vending machines or means for indication, e.g. when empty
• CPC Class Codes: G07F 9/105 Heating or cooling means, for temperature and humidity control, for the conditioning of articles and their storage dispensers for food articles requiring a processing by temperature treatment or conditioning before they are ready for dispensing G07F17/0064
• CPC Class Codes: G09F 2023/0033 on refrigerated containers
• CPC Class Codes: G09G 2380/04 Electronic labels
• CPC Class Codes: G09G 2380/06 Remotely controlled electronic signs other than labels

Abstract

An intelligent marketing and advertising platform which provides an innovative merchandising solution for retailers by effectively transforming the glass surface of retail product containers (such as cooler doors) into a non-transparent display of planograms. The merchandising solution provides for digital planograms and pricing management, real time promotional updates and sales data, etc. This is accomplished by converting/transforming the simple glass surface of a retail product container (such as cooler/freezer doors) into digital “smart” screens that provide for innovative advertising solutions.

Claims

1. An intelligent marketing and advertising platform comprising:

a plurality of retail product containers, each retail product container having internal storage volume, each retail product container comprising at least one non-transparent display which prohibits viewing of the internal storage volume of the retail product container, each retail product container further comprising customer-detecting hardware, and each retail product container comprising inventory-taking hardware;

a controller/data collector in communication with the plurality of retail product containers, wherein the controller/data collector is configured to control the at least one non-transparent display of each retail product container such that each non-transparent display provides a planogram relating to retail products physically contained in the internal storage volume of the retail product container based on inventory taken by said controller/data collector using the inventory-taking hardware of the retail product container, wherein the controller/data collector is configured to control the at least one non-transparent display of each retail product container to display current pricing information regarding products physically contained in the internal storage volume of the retail container, wherein the pricing is dictated by the controller/data collector, wherein the controller/data collector is configured to detect customers using the customer-detecting hardware, and wherein the controller/data collector is configured to display promotions on the at least one non-transparent display of each retail product container based on what is detected by the controller/data collector using the customer-detecting hardware.

2. The intelligent marketing and advertising platform as recited in claim 1, wherein the controller/data collector is configured to transmit data to a distributor and/or store regarding overall stock relating to the inventory of the plurality of retail product containers.

3. The intelligent marketing and advertising platform as recited in claim 1, wherein the customer-detecting hardware comprises at least one of a proximity sensor, a facial sensor and an eye-sensor.

4. The intelligent marketing and advertising platform as recited in claim 1, wherein the controller/data collector is configured to perform behavioral analytics relating to what has been detected using the customer-detecting hardware.

5. The intelligent marketing and advertising platform as recited in claim 1, wherein the at least one non-transparent display of each of the retail product containers comprises a touchscreen.

6. The intelligent marketing and advertising platform as recited in claim 1, wherein each retail product container comprises a cooler/freezer and said at least one non-transparent display of each retail product container comprises a door of said cooler/freezer