Reward System For Micro Influencers In A Social Media Marketing Campaign
First Claim
1. A system for conducting a social media marketing campaign, comprising:
- a campaign administration server with a processor and program computer code for administering a campaign;
one or more social media servers, each social media server hosting a social media platform;
a plurality of influencer devices associated with a plurality of respective influencers participating in the campaign from which said campaign administration server receives identification information for each influencer participating in the campaign, and from which said one or more social media servers receive social media posts by the plurality of influencers associated with the campaign; and
a plurality of customer devices associated with a plurality of customers from which said one or more social media servers receive social media reactions responsive to the social media posts associated with the campaign received from the influencer devices;
wherein, for each social media reaction attributable to each influencer, the campaign administration server awards said influencer a point amount corresponding to a point value assigned to said social media reaction, and for each detection of one of said customer devices at a location associated with the campaign that is attributable to said influencer, said campaign administration server awards said influencer a point amount corresponding to a point value assigned to the detection of one of said customer devices at the location;
wherein, for each influencer participating in the campaign, said campaign administration server calculates a total point amount awarded to said influencer participating in the campaign; and
wherein said campaign administration server supplies a reward to at least some of the plurality of influencers participating in the campaign based at least in part on the total point amount awarded to each of the plurality of influencers.
5 Assignments
0 Petitions
Accused Products
Abstract
A business accesses a campaign server and inputs information relevant to a marketing campaign. The server sends invitations to social media influencers, who then post content to various platforms to influence customers to act in ways beneficial to the business, either by further advancing the marketing campaign or by actually generating revenue for the sponsor. The system tracks the social media reactions of customers (likes, shares, etc.), as well as real-world activity (product purchases, physical attendance at advertised locations, etc.), attributable to each influencer, and points are awarded based on the activity they generate among customers. The points are weighted according to the type of activity generated and/or the social media platforms on which the activity is generated, and the running point totals of the influencers are published to foster competition among them. A total reward is allocated and paid to the influencers according to their relative total accumulated points.
12 Citations
26 Claims
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1. A system for conducting a social media marketing campaign, comprising:
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a campaign administration server with a processor and program computer code for administering a campaign; one or more social media servers, each social media server hosting a social media platform; a plurality of influencer devices associated with a plurality of respective influencers participating in the campaign from which said campaign administration server receives identification information for each influencer participating in the campaign, and from which said one or more social media servers receive social media posts by the plurality of influencers associated with the campaign; and a plurality of customer devices associated with a plurality of customers from which said one or more social media servers receive social media reactions responsive to the social media posts associated with the campaign received from the influencer devices; wherein, for each social media reaction attributable to each influencer, the campaign administration server awards said influencer a point amount corresponding to a point value assigned to said social media reaction, and for each detection of one of said customer devices at a location associated with the campaign that is attributable to said influencer, said campaign administration server awards said influencer a point amount corresponding to a point value assigned to the detection of one of said customer devices at the location; wherein, for each influencer participating in the campaign, said campaign administration server calculates a total point amount awarded to said influencer participating in the campaign; and wherein said campaign administration server supplies a reward to at least some of the plurality of influencers participating in the campaign based at least in part on the total point amount awarded to each of the plurality of influencers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for conducting a social media marketing campaign, comprising:
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a campaign administration server with a processor and program computer code for administering a campaign; one or more social media servers, each social media server hosting a social media platform; a plurality of influencer devices associated with a plurality of respective influencers participating in the campaign from which said campaign administration server receives identification information for each influencer participating in the campaign, and from which said one or more social media servers receive social media posts by the plurality of influencers associated with the campaign; and a plurality of customer devices associated with a plurality of customers from which said one or more social media servers receive social media reactions responsive to the social media posts associated with the campaign received from the influencer devices; wherein, for each social media reaction attributable to each influencer, the campaign administration server awards said influencer a point amount corresponding to a point value assigned to said social media reaction; wherein the point value assigned to a first social media reaction differs from the point value assigned to a second social media reaction based on at least one of;
(a) the first social media reaction is performed on a first social media platform and the second social media reaction is performed on a second social media platform, and (b) the first and second social media reactions are different types of social media reactions;wherein, for each influencer participating in the campaign, said campaign administration server calculates a total point amount awarded to said influencer participating in the campaign; and wherein said campaign administration server supplies a reward to at least some of the plurality of influencers participating in the campaign based at least in part on the total point amount awarded to each of the plurality of influencers. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
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24. A system for conducting a social media marketing campaign, comprising:
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a campaign administration server with a processor and program computer code for administering a campaign; one or more social media servers, each social media server hosting a social media platform; a plurality of influencer devices associated with a plurality of respective influencers participating in the campaign from which said campaign administration server receives identification information for each influencer participating in the campaign, and from which said one or more social media servers receive social media posts by the plurality of influencers associated with the campaign; and a plurality of customer devices associated with a plurality of customers from which said one or more social media servers receive social media reactions responsive to the social media posts associated with the campaign received from the influencer devices; wherein, for each social media reaction attributable to each influencer, the campaign administration server awards said influencer a point amount corresponding to a point value assigned to said social media reaction, and for each detection of one of said customer devices at a location associated with the campaign that is attributable to said influencer, said campaign administration server awards said influencer a point amount corresponding to a point value assigned to the detection of one of said customer devices at the location; wherein the point value assigned to a first social media reaction differs from the point value assigned to a second social media reaction based on at least one of;
(a) the first social media reaction is performed on a first social media platform and the second social media reaction is performed on a second social media platform, and (b) the first and second social media reactions are different types of social media reactions;wherein, for each influencer participating in the campaign, said campaign administration server calculates a ratio of (a) a total point amount awarded to said influencer participating in the campaign, to (b) a total point amount awarded to all influencers participating in the campaign; and wherein said campaign administration server supplies a cash or other reward to at least some of the influencers participating in the campaign based at least in part on the ratio calculated for said influencer. - View Dependent Claims (25, 26)
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Specification