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Reward System For Micro Influencers In A Social Media Marketing Campaign

  • US 20190050911A1
  • Filed: 08/09/2018
  • Published: 02/14/2019
  • Est. Priority Date: 08/09/2017
  • Status: Active Grant
First Claim
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1. A system for conducting a social media marketing campaign, comprising:

  • a campaign administration server with a processor and program computer code for administering a campaign;

    one or more social media servers, each social media server hosting a social media platform;

    a plurality of influencer devices associated with a plurality of respective influencers participating in the campaign from which said campaign administration server receives identification information for each influencer participating in the campaign, and from which said one or more social media servers receive social media posts by the plurality of influencers associated with the campaign; and

    a plurality of customer devices associated with a plurality of customers from which said one or more social media servers receive social media reactions responsive to the social media posts associated with the campaign received from the influencer devices;

    wherein, for each social media reaction attributable to each influencer, the campaign administration server awards said influencer a point amount corresponding to a point value assigned to said social media reaction, and for each detection of one of said customer devices at a location associated with the campaign that is attributable to said influencer, said campaign administration server awards said influencer a point amount corresponding to a point value assigned to the detection of one of said customer devices at the location;

    wherein, for each influencer participating in the campaign, said campaign administration server calculates a total point amount awarded to said influencer participating in the campaign; and

    wherein said campaign administration server supplies a reward to at least some of the plurality of influencers participating in the campaign based at least in part on the total point amount awarded to each of the plurality of influencers.

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