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METHODS AND APPARATUS FOR MEDIA SEARCH, CHARACTERIZATION, AND AUGMENTED REALITY PROVISION

  • US 20190238952A1
  • Filed: 01/25/2019
  • Published: 08/01/2019
  • Est. Priority Date: 01/31/2018
  • Status: Active Grant
First Claim
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1. A computerized method for automatically providing secondary digital content relating to a user-cognizable digital element present in a digital content asset, the method comprising:

  • identifying a plurality of digital content assets;

    processing, using a plurality of computer programs, the plurality of digital content assets, the processing comprising;

    identifying at least one user-cognizable digital element within each of the plurality of identified digital content assets;

    characterizing the identified at least one user-cognizable digital element in each of the plurality of identified digital content assets to generate characterizing data;

    assigning data indicative of a unique identifier to each of the plurality of identified digital content assets;

    storing the generated characterizing data along with at least a portion of the data indicative of the unique identifier in a database; and

    forming an association between (i) at least a portion of the stored generated characterizing data of the identified at least one of the user-cognizable digital element in each of the plurality of identified digital content assets, and (ii) secondary digital content;

    receiving data indicative of interest by a user in the at least one identified user-cognizable digital element within at least one of the plurality of identified digital content assets; and

    based at least on the received data indicative of interest, causing provision of the secondary digital content to a computerized device associated with the user.

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