SYSTEM TO TRACK ENGAGEMENT OF MEDIA ITEMS

• US 20190261129A1
• Filed: 05/01/2019
• Published: 08/22/2019
• Est. Priority Date: 06/28/2016
• Status: Active Grant

• Current Assignee: Snap, Inc.
• Original Assignee: Snap, Inc.
• Inventors: Davis, Brent, Sellis, Peter, Azmoodeh, Farnaz, Ahmed, Samir, Cohen, Douglas
• Granted Patent: US 10,506,371 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/2477 Temporal data queries
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/023 using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds

Abstract

An engagement tracking system monitors user interactions with media items to calculate an engagement score of the media item. The engagement tracking system may be or include a group of one or more server machines configured to detect an exposure of a client device to a media item maintained by the engagement tracking system. In response to detecting the exposure of the client device to the media item, the engagement tracking system tracks a location of the client device based on access requests to location based media items. The engagement tracking system may thereby monitor client devices exposed to the media item in order to calculate an engagement score of the media item.

Claims

1. A system comprising:

a memory; and

at least one hardware processor coupled to the memory and comprising an engagement tracking application that causes the system to perform operations comprising;

associating media content with a set of geolocation coordinates that correspond with a location of interest;

receiving a first request to access the media content from a client device;

generating a record of the request to access the media content from the client device, the record including at least a timestamp;

receiving a second request to access the media content from the client device, the second request including the set of geolocation coordinates that correspond with the location of interest; and

calculating an engagement score of the media content based on the record, in response to the second request to access the media content.

2. The system of claim 1, wherein the instructions cause the system to perform operations further comprising:

generating a visualization of the engagement score; and

causing display of the visualization of the engagement score.

3. The system of claim 2, wherein the generating the visualization of the engagement score includes:

retrieving a baseline score associated with the location of interest; and

generating the visualization based on the engagement score of the media content and the baseline score of the location of interest.

4. The system of claim 2, wherein the visualization comprises a graph that indicates a rate of change based on the engagement score.

5. The system of claim 1, wherein the receiving the second request to access the media content from the device includes:

detecting the client device within a boundary of a geo-fence that encompasses the location of interest; and

presenting the media item to the client device responsive to detecting the client device within the boundary of the geo-fence.

6. The system of claim 1, wherein the instructions cause the system to perform operations further comprising:

recording request to access the media content from the client device for a predefined period of time in response to the receiving the first request to access the media content from the client device; and

wherein the receiving the second request to access the media content from the client device occurs within the period of time.

7. The system of claim 1, wherein the receiving the first request to access the media content from the client device includes:

presenting a message that include the media content at the client device.

8. The system of claim 7, wherein the message includes an ephemeral message.

9. A method comprising:

associating media content with a set of geolocation coordinates that correspond with a location of interest;

receiving a first request to access the media content from a client device;

generating a record of the request to access the media content from the client device, the record including at least a timestamp;

receiving a second request to access the media content from the client device, the second request including the set of geolocation coordinates that correspond with the location of interest; and

calculating an engagement score of the media content based on the record, in response to the second request to access the media content.

10. The method of claim 9, wherein the method further comprises:

generating a visualization of the engagement score; and

causing display of the visualization of the engagement score.

11. The method of claim 10, wherein the generating the visualization of the engagement score includes:

retrieving a baseline score associated with the location of interest; and

generating the visualization based on the engagement score of the media content and the baseline score of the location of interest.

12. The method of claim 10, wherein the visualization comprises a graph that indicates a rate of change based on the engagement score.

13. The method of claim 9, wherein the receiving the second request to access the media content from the device includes:

detecting the client device within a boundary of a geo-fence that encompasses the location of interest; and

presenting the media item to the client device responsive to detecting the client device within the boundary of the geo-fence.

14. The method of claim 9, wherein the method further comprises:

recording request to access the media content from the client device for a predefined period of time in response to the receiving the first request to access the media content from the client device; and

wherein the receiving the second request to access the media content from the client device occurs within the period of time.

15. The method of claim 9, wherein the receiving the first request to access the media content from the client device includes:

presenting a message that include the media content at the client device.

16. The method of claim 15, wherein the message includes an ephemeral message.

17. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

associating media content with a set of geolocation coordinates that correspond with a location of interest;

receiving a first request to access the media content from a client device;

generating a record of the request to access the media content from the client device, the record including at least a timestamp;

receiving a second request to access the media content from the client device, the second request including the set of geolocation coordinates that correspond with the location of interest; and

calculating an engagement score of the media content based on the record, in response to the second request to access the media content.

18. The non-transitory machine-readable storage medium of claim 17, wherein the instructions cause the machine to perform operations further comprising:

generating a visualization of the engagement score; and

causing display of the visualization of the engagement score.

19. The non-transitory machine-readable storage medium of claim 18, wherein the generating the visualization of the engagement score includes:

retrieving a baseline score associated with the location of interest; and

generating the visualization based on the engagement score of the media content and the baseline score of the location of interest.

20. The non-transitory machine-readable storage medium of claim 17, wherein the receiving the second request to access the media content from the device includes:

detecting the client device within a boundary of a geo-fence that encompasses the location of interest; and

presenting the media item to the client device responsive to detecting the client device within the boundary of the geo-fence.