LOW COST METHOD OF TEMPORARY IN STORE PRODUCT ADVERTISING FOR RETAIL STORES

• US 20190318381A1
• Filed: 05/22/2019
• Published: 10/17/2019
• Est. Priority Date: 10/22/2013
• Status: Abandoned Application

• Current Assignee: Brian B. Walker
• Original Assignee: Brian B. Walker
• Inventors: Walker, Brian B.
• Application Number:
  US16/419,002
• Publication Number:
  US 20190318381A1
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: H04N 5/907 using static stores, e.g. storage tubes or semiconductor memories H04N5/91 takes precedence

Abstract

A low cost method of temporary in store product advertising comprising the steps of creating a repeatable video and audio advertisement of a product, placing repeatable video and audio advertisement in a plurality of inexpensive stand-alone battery powered flash memory video players, generating a list of retail stores for receiving the plurality flash memory video players to each of retail stores on the list of retail stores, placing at least one of the flash memory video players proximate products promoted in the repeatable video and audio advertisement and within arms-length of potential customer, repeatedly activating repeatable video and audio advertisement in response to customer interaction with one of the flash memory video players or in response to a message repeat signal, and removing at least one of the flash memory video players from proximate product either at the end of a product advertising period or when a battery fails.

Claims

1. A low cost method of temporary in store product advertising for retail stores located in different geographical areas comprising the steps of:

creating a repeatable video and audio advertisement of a product;

placing the repeatable video and audio advertisement of the product in a plurality of inexpensive stand-alone battery powered flash memory video players;

generating a list of retail stores for receiving the plurality of inexpensive stand-alone battery powered flash memory video players;

delivering one or more of the plurality of the inexpensive battery powered flash memory video players to each of the retail stores on the list of retail stores;

placing at least one of the pluralities of inexpensive stand-alone battery powered flash memory video players proximate the product promoted in the repeatable video and audio advertisement and within arm'"'"'s length of a potential customer,

repeatedly activating the repeatable video and audio advertisement in response to customer interaction with one of the plurality of stand-alone battery powered flash memory video players or in response to a message repeat signal; and

removing at least one of the pluralities of battery powered flash memory video players from proximate the product either at the end of a product advertising period or when a battery fails.

2. The method of claim 1 including placing a mailing label on a box containing the at least one stand-alone battery powered flash memory video players before delivery of the box to a retail store with the label located in a position not readily visible to the potential customer.

3. The method of claim 1 wherein the plurality of battery powered flash memory video players is each powered by a thin film rechargeable solid-state smart battery.

4. The method of claim 1 wherein a playing time of the video and audio advertisement is less than a minute.

5. The method of claim 1 wherein each of the stand-alone battery powered flash memory video player includes at least one attachment member for cantileverly mounting the stand-alone battery powered video player to an edge of a retail store product display shelf.

6. The method of claim 1 wherein each of the stand-alone battery powered flash memory video player includes a switch for customer activation of the video and audio advertisement.

7. The method of claim 1 including a set of graphics on a front face of each of the stand-alone battery powered flash memory video player to induce a customer to watch the video and audio advertisement on the stand-alone battery powered flash memory video players.

8. The method of claim 1 wherein the stand-alone battery powered flash memory video players repeats the video and audio advertisement in response to either a customer initiation or a predetermined event.

9. The method of claim 2 including extending a flap on the box to form a support for maintaining the box in an upright customer viewable position.

10-20. -20. (canceled)