GRAPHIC DESIGN SYSTEM FOR DYNAMIC CONTENT GENERATION

• US 20190325626A1
• Filed: 04/18/2019
• Published: 10/24/2019
• Est. Priority Date: 04/18/2018
• Status: Active Application

• Current Assignee: Sawa Labs, Inc. (Intuit, Inc.)
• Original Assignee: Sawa Labs, Inc. (Intuit, Inc.)
• Inventors: Tao, Francis
• Application Number:
  US16/388,572
• Publication Number:
  US 20190325626A1
• Time in Patent Office: Days
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04847 Interaction techniques to control parameter settings, e.g. interaction with sliders or dials
• CPC Class Codes: G06F 3/04886 by partitioning the display area of the touch-screen or the surface of the digitising tablet into independently controllable areas, e.g. virtual keyboards or menus
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06F 40/109 Font handling; Temporal or kinetic typography
• CPC Class Codes: G06T 11/001 Texturing; Colouring; Generation of texture or colour inpainting G06T5/77
• CPC Class Codes: G06T 11/60 Editing figures and text; Combining figures or text
• CPC Class Codes: G06T 2200/24 involving graphical user interfaces [GUIs]

Abstract

This disclosure describes various aspects that involve dynamically generating content, such as brand-compliant content and/or creative content, for delivery via electronic communication channels or other communication channels. In some aspects, a brand engine provides a profile-development interface. The brand development engine builds a brand profile having constraints and stylization guidance based on inputs to the profile-development interface. In additional or alternative aspects, a design engine automatically generates or controls the modification of design content. For example, the design engine can receive input text and/or input graphics and dynamically generate design content by applying visual or text features to the input text and/or input graphics, subject to constraints obtained from the brand profile, and applying stylization operations indicated by the brand profile to the input text and/or input graphics.

Claims

1. A digital graphic design computing system comprising:

a network interface device configured for establishing one or more communications sessions with a user device via one or more data networks;

a non-transitory computer-readable medium storing a profile repository having brand profiles for controlling digital design content creation; and

processing hardware that is communicatively coupled to the non-transitory computer-readable medium and the network interface device and that is configured for;

(i) creating a brand profile within the profile repository, wherein creating the brand profile comprises;

(a) providing a profile-development interface to the user device via the one or more communication sessions,

(b) identifying, based on input received via the profile-development interface, values for brand attributes that constrain creation of branded design content, the brand attributes comprising one or more of a font attribute, a color attribute indicating permissible colors for inclusion in the branded design content, a graphical attribute indicating permissible graphical content for inclusion in the branded design content, and a personality attribute indicating stylization options for the branded design content,

(c) updating the brand profile to include the identified values for the brand attributes, and

(d) modifying the profile repository in the non-transitory computer-readable medium to include the brand profile as updated with the identified values for the brand attributes,

(ii) generating the branded design content, wherein creating the branded design content comprises;

(a) providing a content-creation interface to the user device via the one or more communication sessions,

(b) obtaining, based on input received via the content-creation interface, an input graphic and an input text element;

(c) identifying, from the brand profile as stored in the profile repository, one or more of a permissible text feature for the input text element and a permissible visual feature for displaying the input graphic,

(d) applying the one or more of the permissible text features to the input text element and the permissible visual feature to the input graphic,

(e) creating the branded design content by positioning, within a layout, the input text element and the input graphic having the one or more of the permissible text feature and the permissible visual feature applied,

(f) updating the content-creation interface to display the branded design content, and

(g) causing the network interface device to provide the user device with access to the updated content-creation interface.

2. The digital graphic design computing system of claim 1, wherein the processing hardware is configured for identifying the values of the brand attributes by performing operations comprising:

identifying, from the input received via the profile-development interface, a brand exemplar having a design content example with a text example and a graphic example;

performing an analysis of the brand exemplar that identifies (i) a set of font values for the font attribute included within the brand exemplar and (ii) a set of color values for the color attribute included within the brand exemplar;

updating the profile-development interface to include one or more control elements configured for receiving (i) font-selection input selecting at least some font values from the set of font values and (ii) color-selection input selecting at least some color values from the set of color values;

receiving the font-selection input and the color-selection input via the updated profile-development interface;

modifying the font attribute of the brand profile to include the at least some font values indicated by the font-selection input; and

modifying the color attribute of the brand profile to include the at least some color values indicated by the color-selection input.

3. The digital graphic design computing system of claim 1, wherein the processing hardware is further configured for generating the branded design content by performing at least a first iteration in which initial branded design content is modified without updating the content-creation interface to display the initial branded design content and a second iteration in which the content-creation interface is updated to display the branded design content,

wherein the first iteration comprises:

identifying, from the brand profile, an initial permissible text feature for the input text element and an initial permissible visual feature for displaying the input graphic,

retrieving an initial layout for the branded design content,

applying the initial permissible text feature to the input text element and positioning the input text element, with the initial permissible text feature, within the initial layout,

applying the initial permissible visual feature to the input graphic and positioning the input graphic, with the initial permissible visual feature, within the initial layout,

applying a design-quality model to the initial branded design content, wherein the initial branded design content has both (i) the input text element with the initial permissible text feature and (ii) the input graphic with the initial permissible visual feature positioned within the initial layout, and

determining, by applying the design-quality model to the initial branded design content, that the initial branded design content should be modified,

wherein the second iteration comprises performing at least one of;

selecting a different layout instead of the initial layout,

selecting the permissible text feature instead of the initial permissible text feature, and

selecting the permissible visual feature instead of the initial permissible visual feature.

4. A method in which one or more processing devices perform operations comprising:

providing, to a user device, a content-creation interface having control elements for identifying one or more input graphics and one or more input text elements to be included in branded design content;

receiving, via the content-creation interface, input comprising an input text element, an input graphic, and a selection of a command to create the branded design content;

creating, responsive to receiving the selection of the command, the branded design content by executing a content creation process comprising;

accessing a brand profile from a non-transitory computer-readable medium storing a brand profile repository;

identifying, from the brand profile, a permissible text feature for the input text element and a permissible visual feature for displaying the input graphic,

retrieving a layout for the branded design content,

applying the permissible text feature to the input text element and positioning the input text element, with the applied permissible text feature, within the layout,

applying the permissible visual feature to the input graphic and positioning the input graphic, with the applied permissible visual feature, within the layout, and

outputting the branded design content having the layout in which (i) the input text element with the applied permissible text feature and (ii) the input graphic with the applied permissible visual feature are positioned; and

updating the content-creation interface to display the branded design content.

5. The method of claim 4, wherein applying the permissible visual feature comprises positioning the input graphic adjacent to a brand color specified in the brand profile.

6. The method of claim 5, wherein positioning the input graphic adjacent to the brand color specified in the brand profile comprises one or more of (i) inserting the brand color next to the input graphic in a common layer of the layout and (ii) inserting the brand color and the input graphic in different layers, respectively, of the layout.

7. The method of claim 4, wherein applying the permissible visual feature comprises restricting a modification of a font attribute of the input text element to a permissible font attribute value identified in the brand profile.

8. The method of claim 4, wherein the content creation process comprises:

a first iteration in which initial branded design content is modified without updating the content-creation interface to display the initial branded design content; and

a second iteration in which the branded design content is outputted and the content-creation interface is updated to display the branded design content.

9. The method of claim 8, wherein the first iteration comprises:

identifying, from the brand profile, an initial permissible text feature for the input text element and an initial permissible visual feature for displaying the input graphic,

retrieving an initial layout for the branded design content,

applying the initial permissible text feature to the input text element and positioning the input text element, with the initial permissible text feature, within the initial layout,

applying the initial permissible visual feature to the input graphic and positioning the input graphic, with the initial permissible visual feature, within the initial layout,

applying a design-quality model to the initial branded design content, wherein the initial branded design content has both (i) the input text element with the initial permissible text feature and (ii) the input graphic with the initial permissible visual feature positioned within the initial layout, and

determining, from the design-quality model, that the initial branded design content should be modified,

wherein the second iteration comprises performing at least one of;

selecting the layout instead of the initial layout,

selecting the permissible text feature instead of the initial permissible text feature, and

selecting the permissible visual feature instead of the initial permissible visual feature.

10. The method of claim 4, wherein the control elements comprise one or more of:

a text field configured for receiving typing input that specifies the input text element, and

an upload element configured for (i) receiving an input identifying a memory location in which a file containing the input text element is stored and (ii) instructing the one or more processing devices to retrieve the file from the memory location.

11. The method of claim 4, wherein the control elements comprise one or more of:

an upload element configured for (i) receiving a text input identifying a memory location in which a file containing the input text element is stored and (ii) instructing the one or more processing devices to retrieve the file from the memory location; and

a drag-and-drop field configuring for receiving a drag-and-drop input moving a visual representation of the input graphic over the content-creation interface, wherein the one or more processing devices retrieve the input graphic responsive to receiving the drag-and-drop input.

12. The method of claim 4, the operations further comprising:

receiving, via the updated content-creation interface, an edit input identifying a modification to the branded design content;

determining that the modification violates one or more of (i) a constraint on permissible text features specified by the brand profile and (ii) a constraint on permissible visual features specified by the brand profile; and

rejecting the modification specified by the edit input.

13. A method in which one or more processing devices perform operations comprising:

providing, to a user device, a profile-development interface;

identifying, based on input received via the profile-development interface, values for brand attributes that constrain creation of branded design content, the brand attributes comprising;

(i) a font attribute indicating permissible text features for displaying text in branded design content,

(ii) a color attribute indicating permissible colors for inclusion in the branded design content,

(iii) a graphical attribute indicating permissible graphical content for inclusion in the branded design content, and

(iv) a personality attribute indicating stylization options for the branded design content;

updating a brand profile to include the identified values for the brand attributes;

modifying a profile repository stored in a non-transitory computer-readable medium to include the brand profile having the identified values for the brand attributes; and

controlling a process for creating the branded design content by restricting permissible modifications to the branded design content that may be implemented via a content-creation interface provided to the user device.

14. The method of claim 13, wherein restricting permissible modifications to the branded design content that may be implemented via a content-creation interface provided to the user device comprises:

receiving, via the content-creation interface, an edit input identifying a modification to the branded design content;

determining that the modification violates a constraint on one or more of (i) permissible text features specified by the font attribute and (ii) permissible visual features specified by one or more of the color attribute and the graphical attribute; and

rejecting the modification specified by the edit input based on determining that the modification violates the constraint.

15. The method of claim 13, wherein restricting permissible modifications to the branded design content that may be implemented via a content-creation interface provided to the user device comprises:

receiving, via the content-creation interface, input comprising an input graphic, an input text element, and a selection of a command to create the branded design content; and

responsive to receiving the selection of the command to create the branded design content;

selecting a set of permissible text features that excludes text features that are (i) absent from the brand profile or (ii) identified in the brand profile as being impermissible,

selecting a set of permissible visual features that excludes visual features that are (i) absent from the brand profile or (ii) identified in the brand profile as being impermissible, and

creating the branded design content from the input graphic, the input text element, the set of permissible text features, and the set of permissible visual features.

16. The method of claim 13, wherein identifying the values of the brand attributes comprises:

identifying, from the input received via the profile-development interface, a brand exemplar having a design content example with a text example and a graphic example;

performing an analysis of the brand exemplar that identifies (i) a set of font values for the font attribute included within the brand exemplar and (ii) a set of color values for the color attribute included within the brand exemplar;

updating the profile-development interface to include one or more control elements configured for receiving (i) font-selection input selecting at least some font values from the set of font values and (ii) color-selection input selecting at least some color values from the set of color values;

receiving the font-selection input and the color-selection input via the updated profile-development interface;

modifying the font attribute of the brand profile to include the at least some font values indicated by the font-selection input; and

modifying the color attribute of the brand profile to include the at least some color values indicated by the color-selection input.

17. The method of claim 16, wherein updating the profile-development interface comprises:

determining that one or more of a font value and a color value has a frequency of occurrence within the brand exemplar that is less than a threshold frequency; and

excluding the one or more of the font value and the color value from the profile-development interface based on the frequency of occurrence within the brand exemplar being less than the threshold frequency.

18. The method of claim 16, wherein updating the profile-development interface comprises displaying one or more font value indicators indicating all font values in the set of font values and displaying one or more color value indicators indicating all color values in the set of color values, wherein the operations further comprise:

receiving, via the updated profile-development interface, input indicating one or more of (i) a subset of font values from the set of font values and (ii) a subset of color values from the set of color values; and

excluding, from the brand profile, font or color values that are absent from the one or more of (i) the subset of font values and (ii) the subset of color values.

19. The method of claim 13, wherein identifying the values of the brand attributes comprises:

accessing a first personality dimension dataset comprising stylization options corresponding to a first personality dimension;

accessing a second personality dimension dataset comprising stylization options corresponding to a second personality dimension;

determining, based on the input, a set of stylization options that (i) includes a first stylization option common to the first personality dimension dataset and the second personality dimension dataset and (ii) excludes a second stylization option present in either the first personality dimension dataset or the second personality dimension dataset; and

updating the personality attribute to indicate the set of stylization options.

20. The method of claim 19, wherein identifying the values of the brand attributes further comprises:

updating the profile-development interface to display sample design content having the first stylization option and the second stylization option;

receiving, via the updated profile-development interface, input indicating a negative reaction with respect to a portion of the sample design content having the second stylization option; and

excluding, based on the input indicating the negative reaction, the second stylization option from the set of stylization options.