BILLBOARD PRINT MATERIAL AND INSTALLATION METHOD
1. A billboard display material for affixing to a billboard structure having a display panel, comprising a non-woven and non-knitted textile wherein the textile is configured to attach to the billboard panel.
A billboard advertising apparatus and installation method include an under-layer base and an overlying image layer. The under-layer provides an opaque white surface to a billboard panel as well as protection for the overlying image layer. The image layer is a thin translucent color layer with advertising or message copy. With the presence of a base or under-layer, the cost to make the image layer may be significantly reduced.
- 1. A billboard display material for affixing to a billboard structure having a display panel, comprising a non-woven and non-knitted textile wherein the textile is configured to attach to the billboard panel.
- 9. A billboard display system comprising:
a billboard structure having at least one area defining a display face; an opaque white under layer surface positioned over the display face, the under-layer surface substantially void of visible markings; a translucent, digitally printed image layer, wherein the translucent printed image surface is installed over the white, opaque under layer surface.
- View Dependent Claims (10, 11, 12)
- 13. A method for providing advertising on a billboard, the billboard having a display face for receiving advertising, comprising:
securing a white under-layer to the billboard to cover at least a portion of the display face; securing a first image layer over the white under layer, wherein the first image layer is a translucent material with an image applied to the translucent material.
- View Dependent Claims (14, 15, 16, 17, 18)
This application claims the benefit of priority from U.S. Provisional Patent Application Ser. No. 62/659,497, filed Apr. 18, 2018, entitled “BILLBOARD PRINT MATERIAL AND INSTALLATION METHOD,” the entire disclosure of which is hereby incorporated by reference in its entirety.
The present invention is directed at a new, inexpensive printable material and a novel installation method that will dramatically reduce the installed cost of traditional printed billboards.
In the past, traditional roadside billboards have been covered with printed paper or printed plastic sheeting. Current plastic sheeting is either polyester scrim coated with a compounded PVC or woven polyethylene which may or may not require a printable coating layer commonly composed of inorganic powders such as antimony oxide, titanium oxide and/or calcium carbonate.
These types of plastic sheeting are then printed with an advertisement or message using solvent, water and UV-based inkjet digital printing technology.
These prints are used to cover over 400,000 billboard faces in the US which can be changed frequently, resulting in an estimated several hundred million square feet of material annually which must be printed, shipped, installed, removed, discarded and replaced.
Because billboards are located outside, they are subject to varying and, at times, extreme weather conditions, including sun, wind, rain, snow, ice, tornadoes, hurricanes. Older billboard structures may be made of wood and new billboard structures made of metal. These structures are also subject to wear and tear from the repeated attaching and removing of advertisements. As a result, the billboard structure may experience damage over time which can, in turn, impart physical damage to an installed advertisement. Such damage may lessen the life of an advertisement requiring the billboard owner to replace the advertisement at its cost or compelling the owner to use more robust, heavy duty material for the advertisement which adds additional cost.
Traditional roadside billboards are expensive for businesses to utilize in advertising. The goal of our invention is to reduce the cost of printed billboards and make this form of advertising more affordable and reduce the waste associated with replacing billboard advertising.
It is the object of the present invention to reduce the cost of printed billboard images as well as reduce the weight of these printed images which will, in turn, reduce shipping cost and improve worker safety for billboard installers. It will also reduce the waste when such billboard images are replaced.
The most significant reason for the high cost of printed billboards is the underlying print substrate material cost. A pre-printed roll of material is almost universally a thick, opaque, white material or substrate because white surfaces reflect all visible light spectrums equally, so an observer sees whatever color the source is. Advertising copy is printed directly on these thick, opaque materials.
Embodiments of the present disclosure utilize a white base surface or coating applied permanently or for extended periods of time on the billboard face and superimpose a separate image of advertising or messaging copy changes printed on a very thin, translucent color layer. It is the separate print image that is applied, removed and replaced while the white base or coating remains.
According to aspects of the present disclosure, the need to repeatedly ship an expensive print image with a heavy, opaque white base surface is eliminated because the billboard will maintain a face with a white surface and this white base surface will be reused over and over. Therefore, an extremely lightweight material that weighs up to 75% less than traditionally printed billboard messages will be printed and shipped and that will save costs throughout the supply chain, both in raw material cost and in shipping. Additionally, billboard installers will have a lighter weight alternative that will improve worker safety during installation. Further still, upon replacement of the printed image less material will be removed and discarded reducing waste disposal.
According to aspects of the present disclosure, in at least one embodiment the print image surface is a translucent, PET printable material that is light-weight, tensionable and recyclable.
According to aspects of the present disclosure, in at least one embodiment the print image surface is installed just like a traditional billboard, using rods placed in perimeter pockets and ratchets to tension the surface.
According to aspects of the present disclosure, in at least one embodiment any solid white surface may be applied to an existing billboard face that eliminates the need to ship a printed image that contains this required white reflective quality and which reduces existing imperfections and damage on the billboard structure that can damage new advertisements. This reduces the cost to make, ship and install the advertisement. The range of solutions for the base coating include providing a painted white under layer surface, applying a self-adhesive white material to the billboard, such as vinyl used with bumper-stickers, and installing a wrapped textile to achieve the same effect. Other possibilities will likely occur to those of skill in the art upon review of the present disclosure and such possibilities are deemed to be within the scope of this disclosure.
According to aspects of the present disclosure, in at least one embodiment an under-layer surface wraps around a billboard face to provide a protective surface. This protective surface has multiple features including an edge-protecting slip surface that reduces friction and enables a wrinkle-free install of the print image surface. This protective under layer surface also covers irregularities and sharp features within the billboard face, which irregularities can cause the thin print image surface to snag, rip or tear (as might occur if one installed the printed image surface directly over a billboard face without this under layer surface). It should further be appreciated that, according to aspects of the present disclosure, the under-layer should be substantially void of visible markings that would be visible through the image layer and thereby change or distort the image layer in unintended ways. For example, instructions or other markings may be placed on the pockets which will not be visible on the front fact of the billboard display panel, but markings should be absent from the portion or area of the under-layer that covers the front face of the display panel.
According to aspects of the present disclosure, in at least one embodiment the image layer is a single layer of polypropylene or polyester and is recyclable.
According to aspects of the present disclosure, in at least one embodiment the image layer is a non-woven and non-knitted textile.
According to aspects of the present disclosure, in at least one embodiment the textile includes a polymer coating on one or two sides.
According to aspects of the present disclosure, in at least one embodiment the textile has a weight that does not to exceed 200-grams per square meter (gsm), in other embodiments the textile has a weight that does not exceed 150 gsm, in other embodiments the weight does not exceed 100 gsm, in still other embodiments the weight does not exceed 75 gsm and in still other embodiments the weight does not exceed 50 gsm.
According to aspects of the present disclosure, in at least one embodiment the textile includes an extrusion coating on one or two sides or a solution coating on one or two sides. The coating is applied before the image is printed on the image layer
According to aspects of the present disclosure, in at least one embodiment the opaque white under-layer comprises a removable layer mounted to the billboard with mechanical fasteners, including tensioning straps, bars, snaps, hook and loop, adhesives, or other fastening options to connect the white layer to the billboard structure.
According to aspects of the present disclosure, in at least one embodiment the image layer comprises a removable layer mounted to the billboard with mechanical fasteners, including tensioning straps, bars, snaps, hook and loop, adhesives, or other fastening options to connect the white layer to the billboard structure.
There are at least three benefits of the under-layer surface: (1) to provide a reflective white surface to provide acceptable image quality, (2) print image surface protection by reducing friction and creating smooth edges and a smooth billboard face, and (3) reduction of waste upon change of the advertising or messaging on a billboard.
The accompanying drawings, which are incorporated in and constitute a part of the specification, illustrate embodiments of the invention and together with the general description of the invention given above and the detailed description of the drawings given below, serve to explain the principles of these inventions.
While the following disclosure describes the invention in connection with those embodiments presented, one should understand that the invention is not strictly limited to these embodiments. Furthermore, one should understand that the drawings are not necessarily to scale, and that in certain instances, the disclosure may not include details which are not necessary for an understanding of the present invention, such as conventional details of fabrication and assembly.
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While various embodiments of the present invention have been described in detail, it is apparent that modifications and alterations of those embodiments will occur to those skilled in the art. However, it is to be expressly understood that such modifications and alterations are within the scope and spirit of the present invention, as set forth in the following claims. Further, the invention(s) described herein is capable of other embodiments and of being practiced or of being carried out in various ways. It is to be understood that the phraseology and terminology used herein is for the purpose of description and should not be regarded as limiting.