METHOD FOR TRANSMITTING INFORMATION FROM A FIRST INFORMATION PROVIDER TO A SECOND INFORMATION PROVIDER VIA AN INFORMATION INTERMEDIARY

• US 20190327214A1
• Filed: 07/02/2019
• Published: 10/24/2019
• Est. Priority Date: 10/29/2010
• Status: Active Grant

• Current Assignee: Proximic, Inc. (comScore, Inc.)
• Original Assignee: Proximic, Inc. (comScore, Inc.)
• Inventors: Pieper, Philipp, Mayers, Rodney
• Granted Patent: US 10,917,391 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04L 63/0428 wherein the data content is protected, e.g. by encrypting or encapsulating the payload
• CPC Class Codes: H04L 63/0442 wherein the sending and receiving network entities apply asymmetric encryption, i.e. different keys for encryption and decryption cryptographic mechanisms or cryptographic arrangements for public-key encryption H04L9/30
• CPC Class Codes: H04L 63/045 wherein the sending and receiving network entities apply hybrid encryption, i.e. combination of symmetric and asymmetric encryption cryptographic mechanisms or cryptographic arrangements using a plurality of keys or algorithms H04L9/14
• CPC Class Codes: H04L 65/40 Support for services or applications
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

A method for rendering a webpage is disclosed. Initially, a request to render a webpage is received from a browser. Next, content of the webpage to be rendered on the browser is received from a publisher. Then, an advertisement to be inserted in the webpage to be rendered on the browser is received from a chooser that is different from the publisher. The advertisement is selected by requesting a type of data regarding the webpage, receiving the data regarding the webpage of the requested type, and selecting the advertisement based on the data regarding the webpage of the requested type. The type of data regarding the webpage is one or more of an extract of the webpage, a summary of the webpage, a keyword relating to the webpage, a category of the webpage, meta data about or from the webpage, and a compression of the webpage.

Claims

1. A method for rendering a webpage, the method comprising:

receiving, from a browser, a request to render a webpage;

receiving, from a publisher, content of the webpage to be rendered on the browser; and

receiving, from a chooser that is different from the publisher, an advertisement to be inserted in the webpage to be rendered on the browser, wherein the advertisement is selected by;

requesting a type of data regarding the webpage, the type of data regarding the webpage being one or more of an extract of the webpage, a summary of the webpage, a keyword relating to the webpage, a category of the webpage, meta data about or from the webpage, and a compression of the webpage;

receiving the data regarding the webpage of the requested type; and

selecting the advertisement based on the data regarding the webpage of the requested type.

2. The method of claim 1, wherein the advertisement is a banner advertisement.

3. The method of claim 1, wherein the advertisement is inserted in an iFrame of the webpage to be rendered on the browser.

4. The method of claim 1, wherein the request for the type of data regarding the webpage is sent from the chooser to an information intermediary, the information intermediary storing a plurality of different types of data regarding the webpage.

5. The method of claim 1, wherein requesting the type of data regarding the webpage comprises forwarding a token comprising a unique identifier of the webpage and an identifier of the type of data regarding the webpage.

6. The method of claim 5, wherein the token further comprises further comprises a timestamp representing a time that the token was created.

7. The method of claim 5, wherein the token is encrypted.

8. The method of claim 7, wherein the token is encrypted using a key not known to the publisher.

9. The method of claim 5, wherein the unique identifier of the webpage consists of text or is textually encoded.

10. The method of claim 9, wherein the unique identifier of the webpage is base64 encoded.

11. The method of claim 5, wherein the unique identifier of the webpage is unencoded.

12. The method of claim 5, wherein the token further comprises a signature based on other data included in the token.

13. The method of claim 1, wherein the token further comprises a version indicator of the token.

14. The method of claim 1, wherein requesting the type of data regarding the webpage comprises appending the request in textual form to a target URL of a placeholder for the advertisement.

15. A non-transitory machine readable medium storing a computer program for rendering a webpage, the computer program comprising one or more code segments that, when executed, cause one or more processors to:

receive, from a browser, a request to render a webpage;

receive, from a publisher, content of the webpage to be rendered on the browser; and

receive, from a chooser that is different from the publisher, an advertisement to be inserted in the webpage to be rendered on the browser, wherein the advertisement is selected by;

requesting a type of data regarding the webpage, the type of data regarding the webpage being one or more of an extract of the webpage, a summary of the webpage, a keyword relating to the webpage, a category of the webpage, meta data about or from the webpage, and a compression of the webpage;

receiving the data regarding the webpage of the requested type; and

selecting the advertisement based on the data regarding the webpage of the requested type.

16. A system for rendering a webpage, the system comprising one or more processors connected to at least one storage device, the system being configured to:

receive, from a browser, a request to render a webpage;

receive, from a publisher, content of the webpage to be rendered on the browser; and

receive, from a chooser that is different from the publisher, an advertisement to be inserted in the webpage to be rendered on the browser, wherein the advertisement is selected by;

requesting a type of data regarding the webpage, the type of data regarding the webpage being one or more of an extract of the webpage, a summary of the webpage, a keyword relating to the webpage, a category of the webpage, meta data about or from the webpage, and a compression of the webpage;

receiving the data regarding the webpage of the requested type; and

selecting the advertisement based on the data regarding the webpage of the requested type.