ADJUSTING CONTENT OF A WEBPAGE IN REAL TIME BASED ON USERS ONLINE BEHAVIOR AND PROFILE
First Claim
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1. A method comprising:
- tracking a sequence of user actions of a user visiting a website;
analyzing the user actions to determine;
a first subset of the user actions performed during a first visit to the website, and a second subset of the user actions performed during at least a second visit to the website;
based on the first subset and the second subset of the user actions, determining, using an algorithm, a marketing state of the user as one of awareness, interest, or evaluation;
selecting content for the website to be presented to the user based on the determined marketing state of the user, wherein the content is selected from a plurality of content items stored in a content database;
modifying the website, in real-time, to include the content selected based on the determined marketing state of the user; and
presenting the modified website, including the content selected based on the determined marketing state of the user, to the user.
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Abstract
A method and system for providing adjusted content in a webpage are described. The system monitors traffic to a website and tracks users that are visiting the website to identify one or more parameters relating to relating to the user, including parameters associated with an identity of the user, navigation behavior for the user within the website, and usage of content by the user within the website. The system analyzes the parameters and selects at least one statistical algorithm for a type of the parameter, and based on the analysis, identifies an organization to which the user belongs. The system selects and presents content for the website to be presented to the user based on the analysis.
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Citations
20 Claims
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1. A method comprising:
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tracking a sequence of user actions of a user visiting a website; analyzing the user actions to determine;
a first subset of the user actions performed during a first visit to the website, and a second subset of the user actions performed during at least a second visit to the website;based on the first subset and the second subset of the user actions, determining, using an algorithm, a marketing state of the user as one of awareness, interest, or evaluation; selecting content for the website to be presented to the user based on the determined marketing state of the user, wherein the content is selected from a plurality of content items stored in a content database; modifying the website, in real-time, to include the content selected based on the determined marketing state of the user; and presenting the modified website, including the content selected based on the determined marketing state of the user, to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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at least one processor; at least one non-transitory computer readable medium comprising instructions that, when executed by the at least one processor, cause the system to; track a sequence of user actions of a user visiting a website; analyze the user actions to determine;
a first subset of the user actions performed during a first visit to the website, and a second subset of the user actions performed during at least a second visit to the website;based on the first subset and the second subset of the user actions, determine, using a clustering algorithm, a marketing state of the user as one of awareness, interest, or evaluation; select content for the website to be presented to the user based on the determined marketing state of the user, wherein the content is selected from a plurality of content items stored in a content database; modify the website, in real-time, to include the content selected based on the determined marketing state of the user; and present the modified website, including the content selected based on the determined marketing state of the user, to the user. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A non-transitory computer readable medium storing instructions thereon that, when executed by at least one processor, cause a computer device to:
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track a sequence of user actions of a user visiting a website; analyze the user actions to determine;
a first subset of the user actions performed during a first visit to the website, and a second subset of the user actions performed during at least a second visit to the web site;based on the first subset and the second subset of the user actions, determine, using a clustering algorithm, a marketing state of the user as one of awareness, interest, or evaluation; select content for the website to be presented to the user based on the determined marketing state of the user, wherein the content is selected from a plurality of content items stored in a content database; modify the website, in real-time, to include the content selected based on the determined marketing state of the user; and present the modified website, including the content selected based on the determined marketing state of the user, to the user. - View Dependent Claims (17, 18, 19, 20)
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Specification