PRIVACY SENSTIVE PERSONA MANAGEMENT TOOLS
First Claim
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1. A processor-based system, comprising:
- memory for storing contents that are executable by processor electronics;
the processor electronics configured to execute the contents in order to;
create generic data by analyzing customer data and removing identifying customer data by;
determining identifying customer data by cross referencing data in at least a portion of the customer data with non-generic marketing data; and
substituting generic marketing data with substantially similar associated probabilities for the identifying customer data.
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Accused Products
Abstract
The disclosed tools include enhanced and flexible tools to enable users who may be business competitors to share non-generic data in a substantially generic and in a substantially equitable manner. The resulting incentive to more freely share data between competitors will benefit users such as brand owners and enhance content delivered to their end users based on shared data.
0 Citations
18 Claims
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1. A processor-based system, comprising:
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memory for storing contents that are executable by processor electronics; the processor electronics configured to execute the contents in order to; create generic data by analyzing customer data and removing identifying customer data by; determining identifying customer data by cross referencing data in at least a portion of the customer data with non-generic marketing data; and substituting generic marketing data with substantially similar associated probabilities for the identifying customer data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A non-transitory computer readable medium having contents stored thereon that are executable by processor electronics in order to receive generic customer data by:
receiving the generic customer data transmitted by a remote computing system, wherein the generic customer data was determined by; finding customer data in a first data partition and the customer data in another data partition that are in common between the partitions, wherein the common customer data are associated with probabilities; combining the associated probabilities between common customer data from the partitions; and selecting the customer data, that are in both the first partition and the other data partition and any associated combined probabilities as the generic customer data. - View Dependent Claims (12, 13, 14)
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15. A non-transitory computer readable medium having contents stored thereon that are executable by processor electronics in order to:
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receive customer data which was transmitted by a remote device, in which the customer data is comprised of tags and associated statistical probabilities, wherein the received customer data is stored on a private partition; and receive instructions from the remote device to allow access to the customer data in the private partition to a user in response to the user offering offer data if the offer data is comprised of; generic customer data from which identifying data has been removed. - View Dependent Claims (16, 17, 18)
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Specification