PRERECORDED VIDEO EXPERIENCE CONTAINER

• US 20190333539A1
• Filed: 04/25/2018
• Published: 10/31/2019
• Est. Priority Date: 04/25/2018
• Status: Active Grant

• Current Assignee: Snap, Inc.
• Original Assignee: GfyCat, Inc. (Snap, Inc.)
• Inventors: RABBAT, Richard, FU, Ernestine
• Granted Patent: US 10,699,748 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G11B 27/036 Insert-editing
• CPC Class Codes: G11B 27/11 by using information not detectable on the record carrier
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 5/775 between a recording apparatus and a television receiver

Abstract

A computer readable storage medium has stored thereon a prerecorded video experience container. The prerecorded video experience container includes a prerecorded video file that displays visual content, an executable experience which upon execution enables presentation of additional content associated with the prerecorded video file, and an interactive region of the prerecorded video file, wherein the interactive region of the prerecorded video file is associated with the executable experience such that a user interaction with the interactive region executes the executable experience. The prerecorded video file is displayed in response to a selection of the prerecorded video experience container. The executable experience associated with the prerecorded video file is executed in response to identifying an interaction with the interactive region. The additional content associated with the prerecorded video file is displayed in response to executing the executable experience.

Claims

1. A computer system comprising:

a display device;

a computer readable storage medium, the computer readable storage medium storing a prerecorded video experience container thereon, the prerecorded video experience container comprising;

a prerecorded video file that displays visual content;

an executable experience associated with the prerecorded video file, wherein the executable experience upon execution enables presentation of additional content associated with the prerecorded video file; and

an interactive region of the prerecorded video file, wherein the interactive region of the prerecorded video file is associated with the executable experience such that a user interaction with the interactive region executes the executable experience; and

a processor coupled with the display device and the computer readable storage medium, the processor configured to;

display, on the display device, the prerecorded video file of the prerecorded video experience container in response to a selection of the prerecorded video experience container;

execute the executable experience associated with the prerecorded video file in response to identifying an interaction with the interactive region; and

display, on the display device, the additional content associated with the prerecorded video file in response to executing the executable experience.

2. The computer system of claim 1, wherein the prerecorded video file is a short form looping prerecorded video file.

3. The computer system of claim 1, wherein the executable experience comprises an application.

4. The computer system of claim 1, wherein the executable experience comprises a media file.

5. The computer system of claim 1, wherein the executable experience comprises an instruction for executing an application stored on the computer readable storage medium of the computer system.

6. The computer system of claim 1, the prerecorded video experience container further comprising:

a second executable experience associated with the prerecorded video file, wherein the second executable experience upon execution enables presentation of second additional content associated with the prerecorded video file.

7. The computer system of claim 6, the prerecorded video experience container further comprising:

a second interactive region of the prerecorded video file, wherein the second interactive region of the prerecorded video file is associated with the second executable experience such that a user interaction with the second interactive region executes the second executable experience.

8. The computer system of claim 1, the prerecorded video experience container further comprising:

at least one customization factor associated with the executable experience, wherein the at least one customization factor customizes the additional content upon execution of the executable experience.

9. The computer system of claim 8, wherein the at least one customization factor comprises at least one of:

a location, a user, a time day, and a date.

10. The computer system of claim 8, wherein the processor is further configured to:

access a user profile of a user operating the computer system; and

customize the display of the additional content according to the user profile of the user operating the computer system.

11. A non-transitory computer readable storage medium having computer readable program code stored thereon for causing a computer system to perform a method for creating a prerecorded video experience container, the method comprising:

receiving a prerecorded video file that displays visual content;

receiving an executable experience associated with the prerecorded video file, wherein the executable experience upon execution enables presentation of additional content associated with the prerecorded video file;

receiving an identification of an interactive region of the prerecorded video file, wherein the interactive region of the prerecorded video file is associated with the executable experience such that a user interaction with the interactive region executes the executable experience; and

assembling the prerecorded video file, the executable experience, and the interactive region, into a prerecorded video experience container, wherein the prerecorded video experience container, when executed at an electronic device, displays the prerecorded video file and, responsive to identifying an interaction with the interactive region, executes the executable experience.

12. The non-transitory computer readable storage medium of claim 11, wherein the prerecorded video file is a short form looping prerecorded video file.

13. The non-transitory computer readable storage medium of claim 11, wherein the executable experience comprises an application.

14. The non-transitory computer readable storage medium of claim 11, wherein the executable experience comprises a media file.

15. The non-transitory computer readable storage medium of claim 11, wherein the executable experience comprises an instruction for executing an application located on the electronic device.

16. The non-transitory computer readable storage medium of claim 11, the method further comprising:

receiving a second executable experience associated with the prerecorded video file, wherein the second executable experience upon execution enables presentation of second additional content associated with the prerecorded video file, and wherein the prerecorded video experience container further comprises the second executable experience.

17. The non-transitory computer readable storage medium of claim 16, the method further comprising:

receiving an identification of a second interactive region of the prerecorded video file, wherein the second interactive region of the prerecorded video file is associated with the second executable experience such that a user interaction with the second interactive region executes the second executable experience.

18. The non-transitory computer readable storage medium of claim 11, the method further comprising:

receiving at least one customization factor associated with the executable experience, wherein the at least one customization factor customizes the additional content upon execution of the executable experience.

19. The non-transitory computer readable storage medium of claim 18, wherein the at least one customization factor comprises at least one of:

a location, a user, a time day, and a date.

20. A computer program product for use on a client computer device, for providing interactive video content and additional content related to the interactive video content, the computer program product comprising:

a computer readable storage medium, the computer readable storage medium storing a plurality of looping prerecorded video experience containers thereon, wherein a looping prerecorded video experience container comprises;

a looping prerecorded video file that displays visual content;

an executable experience associated with the looping prerecorded video file, wherein the executable experience upon execution enables presentation of additional content associated with the looping prerecorded video file; and

an interactive region of the looping prerecorded video file, wherein the interactive region of the looping prerecorded video file is associated with the executable experience such that a user interaction with the interactive region executes the executable experience; and

computer readable program code stored in the computer readable storage medium, the computer readable program code configured to;

display the looping prerecorded video file of the looping prerecorded video experience container in response to a selection of the looping prerecorded video experience container;

execute the executable experience associated with the looping prerecorded video file in response to identifying an interaction with the interactive region; and

display the additional content associated with the looping prerecorded video file in response to executing the executable experience.