SYSTEMS AND METHODS FOR CUSTOMIZED NAVIGATION
First Claim
1. A system for providing customized in-store navigation to a user inside a retail store comprising:
- a plurality of shelving units in a retail store configured to store a plurality of retail products, each of the plurality of shelving units comprises a plurality of shelves each distributed along a height of and in between at least two support members coupled to each end of the plurality of shelves;
a plurality of shelf electronic shelf labels (shelf ESLs), wherein each shelf ESL of the plurality of shelf ESLs is mounted to a portion of the shelving unit of the plurality of shelving units;
a plurality of product electronic shelf labels (product ESLs) communicatively coupled to at least one of the plurality of shelf ESLs, wherein at least one of the plurality of product ESLs is associated with at least one of the plurality of shelves of the shelving unit, wherein each product ESL being associated with a set of product items belonging to a particular retail product of the plurality of retail products;
a plurality of wireless access points (WAPs) configured to wireless communicate with the at least one of the plurality of shelf ESLs and the plurality of product ESLs, the plurality of WAPs configured to be coupled to an ESL services control circuit;
one or more databases configured to store a plurality of location information associated with the plurality of product ESLs at the retail store relative to a layout of a map of the retail store;
a navigation services control circuit coupled to the WAPs and the one or more databases and configured to transmit the plurality of location information associated with the plurality of product ESLs at the retail store to an in-store navigation interface operable on a portable electronic device when the portable electronic device is inside the retail store;
a plurality of wireless beacons located proximate to the plurality of shelving units and configured to transmit wireless beacon signals; and
the in-store navigation interface configured to;
receive an input from a user associated with the portable electronic device;
identify a target retail product of the plurality of retail products from the input;
receive the plurality of location information associated with the plurality of product ESLs via a transceiver of the portable electronic device;
receive beacon signals transmitted by the plurality of wireless beacons;
determine, in cooperation with a first control circuit of the portable electronic device and based on the beacon signals, a location of the portable electronic device;
determine a location of the target retail product identified from the voice input based on the plurality of location information associated with the plurality of product ESLs; and
display directions to the location of the target retail product on a display device of the portable electronic device, wherein the directions to the location of the target retail product are overlaid on the layout of the map of the retail store.
1 Assignment
0 Petitions
Accused Products
Abstract
In some embodiments, apparatuses and methods are provided herein useful to providing customized in-store navigation. In some embodiments, there is provided a system for providing customized in-store navigation including shelving units; shelf electronic shelf labels; product electronic shelf labels; wireless access points (WAPs); one or more databases; a navigation services control circuit configured to transmit location information associated with the product ESLs at a retail store to an in-store navigation interface operable on a portable electronic device when the portable electronic device is inside the retail store; wireless beacons; and the in-store navigation interface configured to: receive an input; identify a target retail product; receive the location information; receive beacon; determine a location of the portable electronic device; determine a location of the target retail product; and display directions to the location of the target retail product on a display device.
11 Citations
21 Claims
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1. A system for providing customized in-store navigation to a user inside a retail store comprising:
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a plurality of shelving units in a retail store configured to store a plurality of retail products, each of the plurality of shelving units comprises a plurality of shelves each distributed along a height of and in between at least two support members coupled to each end of the plurality of shelves; a plurality of shelf electronic shelf labels (shelf ESLs), wherein each shelf ESL of the plurality of shelf ESLs is mounted to a portion of the shelving unit of the plurality of shelving units; a plurality of product electronic shelf labels (product ESLs) communicatively coupled to at least one of the plurality of shelf ESLs, wherein at least one of the plurality of product ESLs is associated with at least one of the plurality of shelves of the shelving unit, wherein each product ESL being associated with a set of product items belonging to a particular retail product of the plurality of retail products; a plurality of wireless access points (WAPs) configured to wireless communicate with the at least one of the plurality of shelf ESLs and the plurality of product ESLs, the plurality of WAPs configured to be coupled to an ESL services control circuit; one or more databases configured to store a plurality of location information associated with the plurality of product ESLs at the retail store relative to a layout of a map of the retail store; a navigation services control circuit coupled to the WAPs and the one or more databases and configured to transmit the plurality of location information associated with the plurality of product ESLs at the retail store to an in-store navigation interface operable on a portable electronic device when the portable electronic device is inside the retail store; a plurality of wireless beacons located proximate to the plurality of shelving units and configured to transmit wireless beacon signals; and the in-store navigation interface configured to; receive an input from a user associated with the portable electronic device; identify a target retail product of the plurality of retail products from the input; receive the plurality of location information associated with the plurality of product ESLs via a transceiver of the portable electronic device; receive beacon signals transmitted by the plurality of wireless beacons; determine, in cooperation with a first control circuit of the portable electronic device and based on the beacon signals, a location of the portable electronic device; determine a location of the target retail product identified from the voice input based on the plurality of location information associated with the plurality of product ESLs; and display directions to the location of the target retail product on a display device of the portable electronic device, wherein the directions to the location of the target retail product are overlaid on the layout of the map of the retail store. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for providing customized in-store navigation to a user inside a retail store comprising:
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receiving, by an in-store navigation interface operable on a portable electronic device when the portable electronic device is inside a retail store, an input from a user associated with the portable electronic device; identifying, by the in-store navigation interface, a target retail product of a plurality of retail products from the input; receiving, by the in-store navigation interface from a navigation services control circuit, a plurality of location information associated with a plurality of product ESLs via a transceiver of the portable electronic device, wherein at least one of the plurality of product ESLs is associated with at least one of a plurality of shelves of a shelving unit of a plurality of shelving units in the retail store, wherein each product ESLs of the plurality of product ESLs is associated with a set of product items belonging to a particular retail product of the plurality of retail products, and wherein each of the plurality of shelving units comprises a plurality of shelves each distributed along a height of and in between at least two support members coupled to each end of the plurality of shelves; receiving, by the in-store navigation interface, beacon signals transmitted by a plurality of wireless beacons in the retail store; determining, by the in-store navigation interface in cooperation with a first control circuit of the portable electronic device and based on the beacon signals, a location of the portable electronic device; determining, by the in-store navigation interface, a location of the target retail product identified from the input based on the plurality of location information associated with the plurality of product ESLs, wherein plurality of location information associated with the plurality of product ESLs is transmitted by a plurality of shelf electronic shelf labels (shelf ESLs) to a plurality of wireless access points (WAPs); and displaying, by the in-store navigation interface, a direction to the location of the target retail product to a display device of the portable electronic device, wherein the direction to the location of the target retail product is overlaid on a layout of a map of the retail store, and wherein the plurality of location information associated with the plurality of product ESLs at the retail store relative to the layout of the map are stored by one or more databases coupled to the navigation services control circuit. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21)
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Specification