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DIGITAL MEDIA REPRODUCTION AND LICENSING

  • US 20200134138A1
  • Filed: 12/31/2019
  • Published: 04/30/2020
  • Est. Priority Date: 11/04/2011
  • Status: Active Grant
First Claim
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1. A computer implemented method for configuring a multimedia hardware device to stream a media content item included in a digital media file, comprising:

  • receiving a request from a user to stream the media content item;

    extracting user data that is specific to the user that is attempting to stream the media content item, wherein the user data includes each media content item that the user streamed and each media content item that the user declined to stream that enables the third party online retailer to target marketing of different media content items to the user based on a history of media content items that the user has streamed and media content items that the user has declined to stream to determine a trend of interest in media content items by the user and to thereby target the marketing of the different media content items to the user based on the determined trend of interest associated with the user;

    aggregating the user data into a statistics record for the request to stream the media content item, wherein the statistics record summarizes the user data associated with the request to stream the media content item;

    storing in a database the statistics record so that the user data is accessible to the third party online retailer that is providing the media content item to be streamed; and

    analyzing a plurality of statistics records aggregated from each request to stream the media content item as provided to the third party online retailer to provide the third party online retailer with the aggregated user data from each request to stream the media content item.

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