METHOD OF PROVIDING DISCOUNTED ITEMS TO AN INFLUENCER
First Claim
1. A method of providing an inventory item to an influencer, based at least in part upon evaluation of effectiveness of the influencer in modifying purchasing behaviors of followers of the influencer, the method comprising:
- verifying, by a computing system, an identity of the influencer using credential information of the influencer;
accessing, by the computing system, one or more social media accounts of the influencer using the credential information of the influencer, wherein accessing the one or more social media accounts includes accessing information relating to the followers of the influencer;
providing, by the computing system, the influencer with a code to share with the followers of the influencer on the one or more social media accounts of the influencer;
tracking, by the computing system, purchases made by the followers of the influencer using the code;
determining, by the computing system, a discount on the inventory item based on the purchases made by the followers of the influencer using the code, wherein the discount is based on a dynamic discount scale dependent on the purchases made by the followers of the influencer using the code;
providing, by the computing system, the influencer with the discount on the inventory item; and
triggering, by the computing system, provision of the inventory item to the influencer.
1 Assignment
0 Petitions
Accused Products
Abstract
In a method for providing discounts to influencers, a discount engine uses the credential information of an influencer to verify the identity of the influencer and access information relating to the followers of at least one of the influencer'"'"'s social media accounts. The discount engine provides the influencer with a code to share with the followers to track purchases of one or more inventory items. Based on the purchases made by the followers using the code, the discount engine provides the influencer with a discount on an inventory items. The discount engine triggers provision of the inventory item to the influencer.
3 Citations
19 Claims
-
1. A method of providing an inventory item to an influencer, based at least in part upon evaluation of effectiveness of the influencer in modifying purchasing behaviors of followers of the influencer, the method comprising:
-
verifying, by a computing system, an identity of the influencer using credential information of the influencer; accessing, by the computing system, one or more social media accounts of the influencer using the credential information of the influencer, wherein accessing the one or more social media accounts includes accessing information relating to the followers of the influencer; providing, by the computing system, the influencer with a code to share with the followers of the influencer on the one or more social media accounts of the influencer; tracking, by the computing system, purchases made by the followers of the influencer using the code; determining, by the computing system, a discount on the inventory item based on the purchases made by the followers of the influencer using the code, wherein the discount is based on a dynamic discount scale dependent on the purchases made by the followers of the influencer using the code; providing, by the computing system, the influencer with the discount on the inventory item; and triggering, by the computing system, provision of the inventory item to the influencer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
-
-
19. The method of claim 19, wherein the compensation is at least one of access to privileged services and access to exclusive products.
Specification