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AUTOMATIC RESOURCE ADJUSTMENT BASED ON RESOURCE AVAILABILITY

  • US 20200134663A1
  • Filed: 10/31/2018
  • Published: 04/30/2020
  • Est. Priority Date: 10/31/2018
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • determining a winning distribution for a target audience of a particular content delivery campaign;

    determining a through rate distribution for the particular content delivery campaign;

    determining a resource allocation of the particular content delivery campaign;

    determining an estimated number of content item selection events in which the particular content delivery campaign will participate in a future time period;

    based on the winning distribution, the through rate distribution, the resource allocation, and the estimated number of content item selection events, determining, for the particular content delivery campaign, a resource reduction amount;

    using the resource reduction amount in one or more content item selection events in which the particular content delivery campaign participates;

    wherein the method is performed by one or more computing devices.

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