AUTOMATIC RESOURCE ADJUSTMENT BASED ON RESOURCE AVAILABILITY
First Claim
1. A method comprising:
- determining a winning distribution for a target audience of a particular content delivery campaign;
determining a through rate distribution for the particular content delivery campaign;
determining a resource allocation of the particular content delivery campaign;
determining an estimated number of content item selection events in which the particular content delivery campaign will participate in a future time period;
based on the winning distribution, the through rate distribution, the resource allocation, and the estimated number of content item selection events, determining, for the particular content delivery campaign, a resource reduction amount;
using the resource reduction amount in one or more content item selection events in which the particular content delivery campaign participates;
wherein the method is performed by one or more computing devices.
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Abstract
Techniques are provided for automatically adjusting a resource reduction amount based on resource availability and other factors. The following are determined for a content delivery campaign: a winning distribution for a target audience of the content delivery campaign, a through rate distribution of the content delivery campaign, a resource allocation of the content delivery campaign, and an estimated number of content item selection events in which the content delivery campaign will participate in a future time period. Based on these values, a resource reduction amount is determined. An example of a resource reduction amount is an effective cost per impression. The resource reduction amount is used in one or more subsequent content item selection events in which the content delivery campaign participates.
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Citations
20 Claims
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1. A method comprising:
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determining a winning distribution for a target audience of a particular content delivery campaign; determining a through rate distribution for the particular content delivery campaign; determining a resource allocation of the particular content delivery campaign; determining an estimated number of content item selection events in which the particular content delivery campaign will participate in a future time period; based on the winning distribution, the through rate distribution, the resource allocation, and the estimated number of content item selection events, determining, for the particular content delivery campaign, a resource reduction amount; using the resource reduction amount in one or more content item selection events in which the particular content delivery campaign participates; wherein the method is performed by one or more computing devices. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method comprising:
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determining an actual remaining resource allocation of a particular content delivery campaign; determining a projected remaining resource allocation of the particular content delivery campaign; determining a ratio of the actual remaining resource allocation to the projected remaining resource allocation; identifying a current cost given a current resource reduction amount of the particular content delivery campaign; based on the ratio, identifying a new cost; based on the new cost, identifying a new resource reduction amount of the particular content delivery campaign; wherein the method is performed by one or more computing devices. - View Dependent Claims (10, 11, 12)
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13. One or more storage media storing instructions which, when executed by one or more processors, cause:
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determining a winning distribution for a target audience of a particular content delivery campaign; determining a through rate distribution for the particular content delivery campaign; determining a resource allocation of the particular content delivery campaign; determining an estimated number of content item selection events in which the particular content delivery campaign will participate in a future time period; based on the winning distribution, the through rate distribution, the resource allocation, and the estimated number of content item selection events, determining, for the particular content delivery campaign, a resource reduction amount; using the resource reduction amount in one or more content item selection events in which the particular content delivery campaign participates. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification