SYSTEM AND METHOD FOR SEGMENTING AND TARGETING AUDIENCE MEMBERS
7 Assignments
0 Petitions
Accused Products
Abstract
Methods and apparatus for delivering content to an audience member via one or more mediums based on an audience member profile are disclosed. Profile data for audience members may be initially collected from an offline source, such as a registration or subscription database. The profile data may be stored in a dedicated database. The initial profile data may be supplemented periodically with data reflecting online activity by the audience member. The combined offline and online profile data may be used to group the audience members into segments. Audience member segments may be used to identify audience members who are targeted to receive like content. An audience member'"'"'s inclusion in a segment may be indicated by storing a segment-targeting cookie on the audience member computer. Content may be delivered to the audience member based on identification of the segment in the segment-targeting cookie.
0 Citations
43 Claims
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1-23. -23. (canceled)
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24. A computer implemented method of delivering content from a first digital media server to an audience member computer, and delivering content from a digital medium to an interface with a second digital media server, said method comprising the steps of:
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receiving a first request to access a first digital media server and a second request to access a second digital media server, using an audience member computer; associating, by the first digital media server, use by the audience member of the audience member computer with a unique first digital identifier; associating, by the second digital media server, use by the audience member of an interface with the second digital media server with a unique second digital identifier; associating the unique first digital identifier and the unique second digital identifier with a segment of audience member computers; transmitting first content to the audience member computer via the first digital media server based on the association of the unique first digital identifier with the segment of audience member computers; transmitting second content to the interface with the second digital media server based on the association of the unique second digital identifier with the segment of audience member computers; and displaying the first content and the second content for the audience member. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32, 33)
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34. A computer-implemented method for transmitting content to a computer of a user, and transmitting content via a subscription-based digital media server to an interface with the subscription-based digital media server, said method comprising the steps of:
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associating use by the user of the computer with a first unique online identifier; associating use by the user of the interface with a second unique subscriber identifier, wherein the interface and the computer are separate and distinct devices; associating the computer of the user with a segment of audience members having one or more common profile characteristics; transmitting first content to the computer of the user based on the association of the first unique online identifier with the segment of audience members; transmitting second content via the subscription-based digital media server to the interface of the user, based on the association of the second unique subscriber identifier with the segment of audience members; and displaying the first content and the second content for the audience member. - View Dependent Claims (35, 36, 37, 38, 39, 40, 41, 42, 43)
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Specification