SYSTEMS AND METHODS FOR GENERATING AND MAINTAINING INTERNET USER PROFILE DATA
6 Assignments
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Accused Products
Abstract
Systems and methods are provided for automatically generating and maintaining user profile cookie sets. The user profile cookie sets may be used by a web crawler when gathering data such as advertisement data associated with one or more websites. The cookie sets may be generated by choosing a user profile with a set of user traits, selecting a set of websites related to the user traits, and browsing the selected set of websites using a web crawler while allowing the website to place cookies in storage of the web crawler. The cookie sets may be maintained by selecting a website to browse, selecting a user profile associated with the selected website, loading a previously generated cookie set for the selected user profile into the storage of a web crawler, and loading the webpage while allowing the website to place, update, or replace cookies in the storage of the web crawler.
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Citations
40 Claims
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1-20. -20. (canceled)
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21. A system, comprising:
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a user profile database storing a plurality of user profiles and at least one cookie set associated with each user profile; and at least one processor configured to; store a cookie set of a selected one of the user profiles in cookie storage of a web crawler; load a publisher web page at a publisher server while allowing the publisher server to access the cookie set; identify a user-specific advertisement that has been placed on the publisher web page, based on the publisher server access to the cookie set, by an advertisement channel that is separate from the at least one processor; and identify a placement pathway by which the identified user-specific advertisement was placed on the publisher web page by the advertisement channel. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29)
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30. A method, comprising:
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storing, in a cookie storage of a web crawler, a cookie set associated with a user profile that is stored in a user profile database; with the web crawler, loading a publisher website while allowing the publisher website to access the cookie set in the cookie storage; with advertisement discovery equipment, identifying user-specific advertisements that have been placed on the publisher website, based on the publisher website access to the stored cookie set, by an advertisement channel that is separate from the advertisement discovery equipment, wherein the user-specific advertisements that have been placed on the publisher website are associated with the user profile; and with the advertisement discovery equipment, identifying placement pathways associated with the identified user-specific advertisements that have been placed on the publisher website by the advertisement channel. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38)
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39. A method, comprising:
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loading, with a web crawler, a publisher web page at a publisher server while allowing the publisher server to access a cookie set in a cookie storage of the web crawler, the cookie set associated with a user profile in a user profile database; identifying, using advertisement discovery equipment, a user-specific advertisement that has been placed on the publisher web page, based on the publisher server access to the cookie set, by an advertisement channel that is separate from the advertisement discovery equipment; and with the advertisement discovery equipment, identifying a placement pathway by which the identified user-specific advertisement was placed on the publisher web page by the advertisement channel. - View Dependent Claims (40)
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Specification