ORCHESTRATED MESSAGE DELIVERY

• US 20200137009A1
• Filed: 01/30/2019
• Published: 04/30/2020
• Est. Priority Date: 10/30/2018
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Inventors: SISSON, Claire H., MARTINEZ DIAZ, Diego F., CHILAKAMARRI, Venkat Pradeep, KULKARNI, Meera A., KRISHNA, FNU Om, DOWLURU, Kiran Kumar, RUEKER, Philip, RISCUTIA, Vlad, KASINA, Harish
• Granted Patent: US 11,271,880 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04L 51/046 Interoperability with other network applications or services
• CPC Class Codes: H04L 51/226 Delivery according to priorities

Abstract

A current user lifecycle phase and a desired outcome for a user for a current user lifecycle phase are identified. Messages eligible to be shown to the user are identified based upon the current user lifecycle phase for the user. From the eligible messages, particular messages can be selected for delivery to the user based upon one or more governance rules, user attributes, user activity, seasonality, and/or the desired outcome for the current user lifecycle phase for the user. The selected messages can then be shown to the user. In this manner, relevant messages can be presented to the relevant users at a relevant time.

Claims

1. A computer-implemented method, comprising:

identifying a current user lifecycle phase of a user lifecycle model for a user;

identifying a desired outcome for the user for the current user lifecycle phase;

identifying a plurality of messages eligible to be shown to the user based upon the current user lifecycle phase for the user;

selecting messages from the plurality of messages eligible to be shown to the user based on a likelihood that presentation of the messages will advance the desired outcome for the current user lifecycle phase for the user; and

causing an application to present the selected messages to the user.

2. The computer-implemented method of claim 1, wherein the plurality of messages comprise messages specifying a user lifecycle phase that is the same as the current user lifecycle phase for the user.

3. The computer-implemented method of claim 1, wherein the selected messages are selected from the plurality of messages based, at least in part, upon one or more attributes associated with the user.

4. The computer-implemented method of claim 1, wherein the messages are selected from the plurality of messages further using one or more governance rules.

5. The computer-implemented method of claim 1, wherein the messages are selected from the plurality of messages further based upon a previous interaction by the user with the application.

6. The computer-implemented method of claim 5, wherein the previous interaction comprises an interaction by the user with the application prior to viewing a message, while viewing a message, or after viewing a message.

7. The computer-implemented method of claim 1, wherein the desired outcome for the current user lifecycle phase comprises the user using a network storage service to store files created with or accessible by an application configured to present the selected messages.

8. The computer-implemented method of claim 1, wherein the desired outcome for the current user lifecycle phase comprises the user renewing a subscription for the application.

9. The computer-implemented method of claim 1, wherein the application presents the selected messages in an in-application programmable messaging surface.

10. The computer-implemented method of claim 9, wherein the selected messages comprise content directing a user to a particular feature of the application.

11. A computer-readable storage medium having computer-executable instructions stored thereupon which, when executed by a processor, cause the processor to:

identify a current user lifecycle phase of a user lifecycle model for a user;

identify a desired outcome for the user for the current user lifecycle phase;

identify a plurality of messages eligible to be shown to the user based upon the current user lifecycle phase for the user, the plurality of messages comprising messages specifying a user lifecycle phase that is the same as the current user lifecycle phase for the user;

select messages from the plurality of messages eligible to be shown to the user using one or more governance rules and based on a likelihood that presentation of the messages will advance the desired outcome for the current user lifecycle phase for the user; and

cause an application to present the selected messages to the user in an in-application programmable messaging surface.

12. The computer-readable storage medium of claim 11, wherein the selected messages are selected from the plurality of messages based, at least in part, upon one or more attributes associated with the user or a previous interaction by the user with the application.

13. The computer-readable storage medium of claim 11, wherein the desired outcome for the current user lifecycle phase comprises the user using a network storage service to store files created with or accessible by an application configured to present the selected messages.

14. The computer-readable storage medium of claim 11, wherein the desired outcome for the current user lifecycle phase comprises the user renewing a subscription for the application.

15. A computing device, comprising:

a processor; and

a memory storing instructions executable by the processor to;

identify a current user lifecycle phase of a user lifecycle model for a user;

identify a desired outcome for the user for the current user lifecycle phase;

identify a plurality of messages eligible to be shown to the user based upon the current user lifecycle phase for the user, the plurality of messages comprising messages specifying a user lifecycle phase that is the same as the current user lifecycle phase for the user;

select messages from the plurality of messages eligible to be shown to the user using one or more governance rules and based on a likelihood that presentation of the messages will advance the desired outcome for the current user lifecycle phase for the user; and

cause an application to present the selected messages to the user in an in-application programmable messaging surface.

16. The computing device of claim 15, wherein the selected messages are selected from the plurality of messages based, at least in part, upon one or more attributes associated with the user or a previous interaction by the user with the application.

17. The computing device of claim 16, wherein the previous interaction comprises an interaction by the user with the application prior to viewing a message, while viewing a message, or after viewing a message.

18. The computing device of claim 15, wherein the desired outcome for the current user lifecycle phase comprises the user using a network storage service to store files created with or accessible by an application configured to present the selected messages.

19. The computing device of claim 15, wherein the desired outcome for the current user lifecycle phase comprises the user renewing a subscription for the application.

20. The computing device of claim 15, wherein the selected messages comprise content directing a user to a particular feature of the application.