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ORCHESTRATED MESSAGE DELIVERY

  • US 20200137009A1
  • Filed: 01/30/2019
  • Published: 04/30/2020
  • Est. Priority Date: 10/30/2018
  • Status: Active Grant
First Claim
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1. A computer-implemented method, comprising:

  • identifying a current user lifecycle phase of a user lifecycle model for a user;

    identifying a desired outcome for the user for the current user lifecycle phase;

    identifying a plurality of messages eligible to be shown to the user based upon the current user lifecycle phase for the user;

    selecting messages from the plurality of messages eligible to be shown to the user based on a likelihood that presentation of the messages will advance the desired outcome for the current user lifecycle phase for the user; and

    causing an application to present the selected messages to the user.

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