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Television viewer reaction determining system

  • US 4,107,734 A
  • Filed: 01/31/1977
  • Issued: 08/15/1978
  • Est. Priority Date: 01/31/1977
  • Status: Expired due to Term
First Claim
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1. In a system for determining viewing habits of television viewers in a multi-channel television broadcast reception area including a television broadcast display set, the improvement comprising in combination:

  • a remote control for said television set including first manually actuable means located at a distance from said television set for causing said television set to display a television broadcast received on any one of a predetermined number of channels, and further manually actuable means adjacent said first manually actuable means for receiving a television viewer reaction to displayed television broadcasts;

    means coupled to said further manually actuable means and to at least one of said first manually actuable means and television broadcast display set for altering the display of a television broadcast in response to a received television viewer reaction;

    means coupled to said first manually actuable means for determining for each broadcast displayed by said television set the channel on which that broadcast is being received; and

    means connected to said determining means and coupled to said further manually actuable means for polling said determining means as to the channel on which a broadcast displayed by said television set is received and said further manually actuable means as to received viewer reactions to a displayed broadcast received over the latter channel.

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