Television viewer reaction determining system

• US 4,107,734 A
• Filed: 01/31/1977
• Issued: 08/15/1978
• Est. Priority Date: 01/31/1977
• Status: Expired due to Term

• Current Assignee: R D Percy & Company
• Original Assignee: R D Percy & Company
• Inventors: Percy, Roger D., Kagan, Sholly, Wilding, David C. M.
• Primary Examiner(s): Griffin, Robert L.
• Assistant Examiner(s): Coles, Edward L.
• Application Number:
  US05/763,966
• Time in Patent Office: 561 Days
• Field of Search: 358/84, 358/194, 358/86, 325/308, 325/31, 325/309, 238/52
• US Class Current: 725/14
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/43 for identifying broadcast channels
• CPC Class Codes: H04N 2007/17372 the upstream transmission being initiated or timed by a signal from upstream of the user terminal
• CPC Class Codes: H04N 2007/1739 the upstream communication being transmitted via a separate link, e.g. telephone line
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 7/17309 Transmission or handling of upstream communications

Abstract

A system for determining viewing habits of television viewers, or television viewer reaction, in a multi-channel television broadcast reception area includes a television broadcast display set. A remote control for the television set has a manually actuable device located at a distance from the television set or causing the television set to display a television broadcast received on any one of a predetermined number of channels. Apparatus is coupled to the remote control for determining for each broadcast displayed by the television set the channel on which that broadcast is being received. The system polls the determining apparatus as to the channel on which a broadcast displayed by the television set is received. The remote control may include a second manually actuable device for receiving television viewer reactions to displayed television broadcasts. In that case, the system also polls the second manually actuable device as to received viewer reactions to a displayed broadcast received over the latter channel.

Claims

1. In a system for determining viewing habits of television viewers in a multi-channel television broadcast reception area including a television broadcast display set, the improvement comprising in combination:

a remote control for said television set including first manually actuable means located at a distance from said television set for causing said television set to display a television broadcast received on any one of a predetermined number of channels, and further manually actuable means adjacent said first manually actuable means for receiving a television viewer reaction to displayed television broadcasts;

means coupled to said further manually actuable means and to at least one of said first manually actuable means and television broadcast display set for altering the display of a television broadcast in response to a received television viewer reaction;

means coupled to said first manually actuable means for determining for each broadcast displayed by said television set the channel on which that broadcast is being received; and

means connected to said determining means and coupled to said further manually actuable means for polling said determining means as to the channel on which a broadcast displayed by said television set is received and said further manually actuable means as to received viewer reactions to a displayed broadcast received over the latter channel.

2. A system as claimed in claim 1, wherein:

said means for altering the display of a television broadcast in response to a received television viewer reaction include means for blanking the display of said television broadcast.

3. A system as claimed in claim 1, wherein:

said means for altering the display of a television broadcast in response to a received television viewer reaction include means for interrupting a sound accompaniment of the television broadcast to which a viewer has reacted with the latter television viewer reaction.

4. A system as claimed in claim 1, wherein:

said means for altering the display of a television broadcast in response to a received television viewer reaction include means for temporarily rendering impossible the display of the television broadcast to which a viewer has reacted with the latter television viewer reaction.

5. A system as claimed in claim 1, wherein:

said means for altering the display of a television broadcast in response to a received television viewer reaction include means coupled to said first manually actuable means for interrupting the operation of said first manually actuable means.

6. In a system for determining viewing habits of television viewers in a multi-channel television broacast reception area including a television broadcast display set, the improvement comprising in combination:

a remote control for said television set including first manually actuable means located at a distance from said television set for transposing each television broadcast received on any one of a predetermined number of channels to one predetermined channel, and further manually actuable means adjacent said first manually actuable means for receiving a television viewer reaction to displayed television broadcasts;

means connected to said remote control and said television set for transmitting any television broadcast over said one predetermined channel for display by said television set;

means coupled to said further manually actuable means and to at least one of said first manually actuable means and television broadcast display set for altering the display of a television broadcast in response to a received television viewer reaction;

means coupled to said first manually actuable means for determining for each broadcast displayed by said television set the channel on which that broadcast is being received; and

means connected to said determining means and coupled to said further manually actuable means for polling said determining means as to the channel on which a broadcast displayed by said television set is received and said further manually actuable means as to received viewer reactions to a displayed broadcast received over the latter channel.

7. A system as claimed in claim 6, wherein:

said means for altering the display of a television broadcast in response to a received television viewer reaction include means for blanking the display of said television broadcast.

8. A system as claimed in claim 6, wherein:

said means for altering the display of a television broadcast in response to a received television viewer reaction include means for interrupting a sound accompaniment of the television broadcast to which a viewer has reacted with the latter television viewer reaction.

9. A system as claimed in claim 6, wherein:

said means for altering the display of a television broadcast in response to a received television viewer reaction include means for temporarily rendering impossible the display of the television broadcast to which a viewer has reacted with the latter television viewer reaction.

10. A systen as claimed in claim 6, wherein:

said means for altering the display of a television broadcast in response to a received television viewer reaction include means coupled to said first manually actuable means for interrupting the operation of said first manually actuable means.

11. In a system for determining viewing habits of television viewers in a multi-channel television broadcast reception area including a television broadcast display set, the improvement comprising in combination:

a remote control for said television set including a manually actuable channel tuner located at a distance from said television set for selectively receiving television broadcasts on any one of a predetermined number of channels, and manually actuable viewer reaction receiving means adjacent said channel tuner for receiving a television viewer reaction to displayed television broadcasts;

means coupled to said viewer reaction receiving means and to at least one of said channel tuner and television broadcast display set for altering the display of a television broadcast in response to a received television viewer reaction;

means connected to said remote control and said television set for transmitting any selectively received television broadcast from said tuner over said distance for display by said television set;

means coupled to said manually actuable channel tuner for determining for each broadcast displayed by said television set the channel on which that broadcast is being received; and

means connected to said determining means and coupled to said viewer reaction receiving means for polling said determining means as to the channel on which a broadcast displayed by said television set is received and said viewer reaction receiving means as to received viewer reactions to a displayed broadcast received over the latter channel.

12. A system as claimed in claim 11, wherein:

said means for altering the display of a television broadcast in response to a received television viewer reaction include means for blanking the display of said television broadcast.

13. A system as claimed in claim 11, wherein:

said means for altering the display of a television broadcast in response to a received television viewer reaction include means for interrupting a sound accompaniment of the television broadcast to which a viewer has reacted with the latter television viewer reaction.

14. A system as claimed in claim 11, wherein:

said means for altering the display of a television broadcast in response to a received television viewer reaction include means for temporarily rendering impossible the display of the television broadcast to which a viewer has reacted with the latter television viewer reaction.

15. A system as claimed in claim 11, wherein:

said means for altering the display of a television broadcast in response to a received television viewer reaction include means coupled to said tuner for interrupting the operation of said tuner.

16. In a system for determining viewing habits of television viewers in a multi-channel television broadcast reception area including a television broadcast display set, the improvement comprising in combination:

a remote control for said television set including first manually actuable means located at a distance from said television set for causing said television set to display a television broadcast received on any one of a predetermined number of channels, second manually actuable means adjacent said first manually actuable means for receiving a first television viewer reaction to displayed television broadcasts and third manually actuable means adjacent said first and second manually actuable means for receiving a second television viewer reaction to displayed television boradcasts;

means coupled to said third manually actuable means and to at least one of said first manually actuable means and television broadcast display set for altering the display of a television broadcast in response to a received second television viewer reaction;

means coupled to said first manually actuable means for determining for each broadcast displayed by said television set the channel on which that broadcast is being received; and

means connected to said determining means and coupled to said second and third manually actuable means for polling said determining means as to the channel on which a broadcast displayed by said television set is received and said second and third manually actuable means as to received first and second viewer reactions to a displayed broadcast received over the latter channel.

17. A system as claimed in claim 16, wherein:

said means for altering the display of a television broadcast in response to a received second television viewer reaction include means for blanking the display of said television broadcast.

18. A system as claimed in claim 16, wherein:

said means for altering the display of a television broadcast in response to a received second television viewer reaction include means for interrupting a sound accompaniment of the television broadcast to which a viewer has reacted with the latter television viewer reaction.

19. A system as claimed in claim 16, wherein:

said means for altering the display of a television broadcast in response to a received second television viewer reaction include means for temporarily rendering impossible the display of the television broadcast to which a viewer has reacted with the latter television viewer reaction.

20. A system as claimed in claim 16, wherein:

said means for altering the display of a television broadcast in response to a received second television viewer reaction include means coupled to said first manually actuable means for interrupting the operation of said first manually actuable means.