Television audience survey system providing feedback of cumulative survey results to individual television viewers

• US 4,107,735 A
• Filed: 04/19/1977
• Issued: 08/15/1978
• Est. Priority Date: 04/19/1977
• Status: Expired due to Term

• Current Assignee: R D Percy & Company
• Original Assignee: R D Percy & Company
• Inventors: Frohbach, Hugh F.
• Primary Examiner(s): Richardson, Robert L.
• Assistant Examiner(s): Coles, Edward L.
• Application Number:
  US05/788,719
• Time in Patent Office: 483 Days
• Field of Search: 358/84, 325/31, 325/311, 35/48, 346/17, 346/33, 179/2 AS
• US Class Current: 725/14
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04N 2007/17372 the upstream transmission being initiated or timed by a signal from upstream of the user terminal
• CPC Class Codes: H04N 2007/1739 the upstream communication being transmitted via a separate link, e.g. telephone line
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 7/17309 Transmission or handling of upstream communications

Abstract

A video program is broadcast to different video display sets in a broadcast reception area for display at the discretion of television viewers in that area. In order to determine the reaction of television viewers to the displayed broadcast video program, a determination of a relative number of sets responding to the particular broadcast is made. A display of the broadcast video program is provided with a pictorial representation of the relative number of responding sets. Potentially participating sets may be provided with a facility for registering any of a predetermined number of different types of viewer reactions to the broadcast video program. A display of the broadcast video program may be provided with a facility for displaying a number of pictorial representations corresponding to the predetermined number of different types of viewer reactions for individually indicating each viewer reaction type. Viewer reactions received through the registering facility may be displayed in the display of the broadcast video program according to reaction type through the corresponding pictorial representations.

Claims

1. In a method of determining the reaction of television viewers to a video program displayed by different video display sets in a broadcast reception area, the improvements comprising in combination the steps of:

broadcasting said video program to said sets for display at the discretion of television viewers in said area;

providing a display of said broadcast video program;

determining a relative number of said sets responding to said broadcast video program; and

providing in said display a pictorial representation of said relative number of responding sets.

2. A method as claimed in claim 1, including the step of:

recording said display of said broadcast video program together with said pictorial representation for subsequent evaluation.

3. A method as claimed in claim 2, including the step of:

playing back and displaying said display of said broadcast video program together with said pictorial representation.

4. A method as claimed in claim 1, including the steps of:

providing potentially participating sets with a facility for registering a viewer reaction to said broadcast video program; and

providing in said display a pictorial representation of registered viewer reactions.

5. A method as claimed in claim 1, including the steps of:

providing potentially participating sets with a facility for registering any of a predetermined number of different types of viewer reactions to said broadcast video program;

providing said display with a facility for displaying a number of pictorial representations corresponding to said predetermined number of different types of viewer reactions for individually indicating each viewer reaction type;

receiving said types of viewer reactions through said registering facility; and

displaying in said display received viewer reactions according to reaction type through the corresponding pictorial representations.

6. A method as claimed in claim 5, including the step of:

varying at least one of said pictorial representations as a function of a viewer response magnitude.

7. A method as claimed in claim 5, including the steps of:

sensing achievement of a predetermined viewer response magnitude for at least one reaction type; and

flashing in said display the pictorial representation corresponding to the latter reaction type in response to achievement of said predetermined viewer response magnitude.

8. In a method of determining the reaction of television viewers to a video program displayed by different video display sets in a broadcast reception area, the improvement comprising in combination the steps of:

broadcasting said video program to said sets for display at the discretion of television viewers in said area;

providing a display of said broadcast video program;

displaying a visual graduation system in said display;

determining a relative number of said sets responding to said broadcast video program; and

providing in said graduation system in said display a pictorial representation of said relative number of responding sets.

9. A method as claimed in claim 8, including the steps of:

providing potentially participating sets with a facility for registering a viewer reaction to said broadcast video program;

receiving said viewer reaction through said viewer reaction registering facility; and

providing in said display and relative to said graduation system a pictorial representation of registered viewer reactions.

10. A method as claimed in claim 8, including the steps of:

displaying a scale as said visual graduation system; and

displaying in said scale a band and adjusting the height of said band relative to said scale in terms of said relative number of responding sets.

11. A method as claimed in claim 8, including the steps of:

providing potentially participating sets with a facility for registering a viewer reaction to said broadcast video program;

receiving said viewer reaction through said viewer reaction registering facility;

displaying scales as said visual graduation system;

displaying in said scales a first band and adjusting the height of said first band relative to said scales in terms of said relative number of responding sets; and

displaying in said scales a second band and adjusting the height of said second band relative to said scales in terms of magnitude of received viewer reactions.

12. In a method of determining the reaction of television viewers to a video program displayed by different video display sets in a broadcast reception area, the improvement comprising in combination the steps of:

broadcasting said video program to said sets for display at the discretion of television viewers in said area;

providing potentially participating sets with a facility for registering any of a predetermined number of different types of viewer reactions to said broadcast video program;

providing a display of said broadcast video program;

providing said display with a facility for displaying a number of pictorial representations corresponding to said predetermined number of different types of viewer reactions for individually indicating each viewer reaction type;

receiving said types of viewer reactions through said registering facility; and

displaying in said display received viewer reactions according to reaction type through the corresponding pictorial representations.

13. A method as claimed in claim 12, including the step of:

varying at least one of said pictorial representations as a function of a viewer response magnitude.

14. A method as claimed in claim 12, including the step of:

sensing achievement of a predetermined viewer response magnitude for at least one reaction type; and

flashing in said display the pictorial representation corresponding to the latter reaction type in response to achievement of said predetermined viewer response magnitude.

15. A method as claimed in claim 12, including the steps of:

displaying a visual graduation system in said display;

determining a relative number of said sets responding to said broadcast; and

providing relative to said graduation system in said display a pictorial representation of said relative number of responding sets.

16. A method as claimed in claim 15, including the steps of:

providing potentially participating sets with a facility for registering a viewer reaction to said broadcast video program;

receiving said viewer reaction through said viewer reaction registering facility; and

providing in said display and relative to said graduation system a pictorial representation of registered viewer reactions.

17. A method as claimed in claim 15, including the steps of:

displaying a scale as said visual graduation system; and

displaying in said scale a band and adjusting the height of said band relative to said scale in terms of said relative number of responding sets.

18. A method as claimed in claim 15, including the steps of:

providing potentially participating sets with a facility for registering a viewer reaction to said broadcast video program;

receiving said viewer reaction through said viewer reaction registering facility; and

displaying scales as said visual graduation system;

displaying in said scales a first band and adjusting the height of said first band relative to said scales in terms of said relative number of responding sets; and

displaying in said scales a second band and adjusting the height of said second band relative to said scales in terms of magnitude of received viewer reactions.

19. A method as claimed in claim 12, including the steps of:

displaying a visual graduation system in said display;

displaying a manifestation of at least one of said types of viewer reactions to scale in said visual graduation system.

20. A method as claimed in claim 12, including the steps of:

displaying a set of scales in said display; and

displaying in said set of scales a magnitude of at least one of said types of viewer reactions in the form of a band having a height corresponding to said magnitude.

21. In a method of determining the reaction of television viewers to a video program displayed by different video display sets in a broadcast reception area, the improvement comprising in combination the steps of:

broadcasting said video program to said sets for display at the discretion of television viewers in said area;

providing potentially participating sets with a facility for registering any of a predetermined number of different types of viewer reactions to said broadcast video program;

providing a facility for displaying to participating television viewers a number of pictorial representations corresponding to said predetermined number of different types of viewer reactions for individually indicating each viewer reaction type;

receiving said types of viewer reactions through said registering facility; and

displaying to participating television viewers received viewer reactions according to reaction type through the corresponding pictorial presentations.

22. A method as claimed in claim 21, including the steps of:

determining a relative number of sets responding to said broadcast; and

displaying to participating television viewers an indication of said relative number of responding sets.

23. In a method of determining the reaction of television viewers to a video program displayed by different video display sets in a broadcast reception area, the improvement comprising in combination the steps of:

broadcasting said video program to said sets for display at the discretion of television viewers in said area;

determining a relative number of said sets responding to said broadcast; and

displaying to participating television viewers an indication of said relative number of responding sets.

24. In a system for determining the reaction of television viewers to a video program displayed by different video display sets in a broadcast reception area, the improvement comprising in combination:

means for broadcasting said video program to said sets for display at the discretion of television viewers in said area;

for providing a display of said broadcast video program;

means operatively associated with said sets for determining a relative number of said sets responding to said broadcast video program; and

means operatively associated with said determining means and said display means for providing in said display a pictorial representation of said relative number of responding sets.

25. A system as claimed in claim 24, including:

means connected to said display means and pictorial display providing means for recording said display of said broadcast video program together with said pictorial representation for subsequent evaluation.

26. A system as claimed in claim 25, including:

means for playing back and displaying said display of said broadcast video program together with said pictorial representation.

27. A system as claimed in claim 24, including:

means operatively associated with potentially participating sets for registering a viewer reaction to said broadcast video program; and

means operatively associated with said registering means and said display means for providing in said display a pictorial representation of registered viewer reactions.

28. A system as claimed in claim 24, including:

means operatively associated with potentially participating sets for registering any of a predetermined number of different types of viewer reactions to said broadcast video program;

means operatively associated with said display means for displaying a number of pictorial representations corresponding to said predetermined number of different types of viewer reactions for individually indicating each viewer reaction type; and

means operatively associated with said registering means and said pictorial representations displaying means for displaying registered viewer reactions according to reaction type through the corresponding pictorial representations.

29. A system as claimed in claim 28, including:

means connected to said viewer reactions displaying means for varying at least one of said pictorial representations as a function of a viewer response magnitude.

30. A system as claimed in claim 28, including:

means operatively associated with said registering means for sensing achievement of a predetermined viewer response magnitude for at least one reaction type; and

means connected to said sensing means and said viewer reactions displaying means for flashing the pictorial representation corresponding to the latter reaction type in response to achievement of said predetermined viewer response magnitude.

31. In a system for determining the reaction of television viewers to a video program displayed by different video display sets in a broadcast reception area, the improvement comprising in combination:

means for broadcasting said video program to said sets for display at the discretion of television viewers in said area;

means operatively associated with said broadcasting means for providing a display of said broadcast video program;

means operatively associated with said display means for displaying a visual graduation system in said display;

means operatively associated with said sets for determining a relative number of said sets responding to said broadcast video program; and

means operatively associated with said determining means and said display means for displaying in said graduation system a pictorial representation of said relative number of responding sets.

32. A system as claimed in claim 31, including:

means operatively associated with potentially participating sets for registering an extreme viewer reaction to said broadcast video program; and

means operatively associated with said display means for displaying relative to said graduation system a pictorial representation of registered viewer reactions.

33. A system as claimed in claim 31, wherein:

said graduation system displaying means include means for displaying a scale in said display; and

said pictorial representation displaying means include means for displaying in said scale a band and for adjusting the height of said band relative to said scale in terms of said relative number of responding sets.

34. A system as claimed in claim 31, wherein:

said system includes means operatively associated with potentially participating sets for registering a viewer reaction to said broadcast video program;

said graduation system displaying means include means for displaying scales; and

said pictorial representation displaying means include means for displaying in said scales a first band and adjusting the height of said first band relative to said scales in terms of said relative number of responding sets and means for displaying in said scales a second band and adjusting the height of said second band relative to said scales in terms of magnitude of registered viewer reactions.

35. In a system for determining the reaction of television viewers to a video program displayed by different video display sets in a broadcast reception area, the improvement comprising in combination:

means for broadcasting said video program to said sets for display at the discretion of television viewers in said area;

means operatively associated with potentially participating sets for registering any of a predetermined number of different types of viewer reactions to said broadcast video program;

means operatively associated with said broadcasting means for providing a display of said broadcast video program;

means operatively associated with said display means for displaying a number of pictorial representations corresponding to said predetermined number of different types of viewer reactions for individually indicating each viewer reaction type; and

means operatively associated with said registering means and said pictorial representations displaying means for displaying registered viewer reactions according to reaction type through the corresponding pictorial representations.

36. A system as claimed in claim 35, including:

means connected to said viewer reactions display means for varying at least one of said pictorial representations as a function of a viewer response magnitude.

37. A system as claimed in claim 35, including:

means operatively associated with said registering means for sensing achievement of a predetermined viewer response magnitude for at least one reaction type; and

means connected to said sensing means and said viewer reaction display means for flashing in said display the pictorial representation corresponding to the latter reaction type in response to achievement of said predetermined viewer response magnitude.

38. A system as claimed in claim 35, including:

means for displaying a visual graduation system in said display;

means operatively associated with said sets for determining a relative number of said sets responding to said broadcast; and

means operatively associated with said display means for providing relative to said graduation system in said display a pictorial representation of said relative number of responding sets.

39. A system as claimed in claim 38, including:

means operatively associated with potentially participating sets for registering a viewer reaction to said broadcast video program; and

means operatively associated with said display means for displaying relative to said graduation system a pictorial representation of registered viewer reactions.

40. A system as claimed in claim 38, including:

means for displaying a scale in said display; and

means operatively associated with said display means for displaying in said scale a band and adjusting the height of said band relative to said scale in terms of said relative number of responding sets.

41. A system as claimed in claim 38, wherein:

said system includes means operatively associated with potentially participating sets for registering a viewer reaction to said broadcast video program;

said graduation system displaying means include means for displaying scales; and

said pictorial representation displaying means include means for displaying in said scales a first band and adjusting the height of said first band relative to said scales in terms of said relative number of responding sets and means for displaying in said scales a second band and adjusting the height of said second band relative to said scales in terms of magnitude of registered viewer reactions.

42. A system as claimed in claim 35, including:

means for displaying a visual graduation system in said display;

means operatively associated with said display means for displaying a manifestation of at least one of said types of viewer reactions to scale in said visual graduation system.

43. A system as claimed in claim 35, including:

means for displaying a set of scales in said display; and

means operatively associated with said display means for displaying in said set of scales a magnitude of at least one of said types of viewer reactions in the form of a band having a height corresponding to said magnitude.

44. In a system of determining the reaction of television viewers to a video program displayed by different video display sets in a broadcast reception area, the improvement comprising in combination:

means for broadcasting said video program to said sets for display at the discretion of television viewers in said area;

means operatively associated with potentially participating sets for registering any of a predetermined number of different types of viewer reactions to said broadcast video program; and

means operatively associated with said registering means for displaying to participating television viewers a number of pictorial representations corresponding to said predetermined number of different types of viewer reactions for individually indicating each viewer reaction type, said displaying means including means for displaying to participating television viewers received viewer reactions according to reaction type through the corresponding pictorial presentations.

45. A system as claimed in claim 44, including:

means operatively associated with said sets for determining a relative number of sets responding to said broadcast; and

means for displaying to participating television viewers an indication of said relative number of responding sets.

46. In a system for determining the reaction of television viewers to a video program displayed by different video display sets in a broadcast reception area, the improvement comprising in combination:

means for broadcasting said video program to said sets for display at the discretion of television viewers in said area;

means operatively associated with said sets for determining a relative number of said sets responding to said broadcast; and

means operatively associated with said determining means for displaying to participating television viewers an indication of said relative number of responding sets.

47. In a system for determining the reaction of television viewers to a video program displayed by different video display sets in a broadcast reception area, the improvement comprising in combination:

means for broadcasting said video program over a predetermined television channel to said sets for display at the discretion of television viewers in said area;

channel selector means at each potentially participating set for selectively receiving said video program broadcast over said predetermined television channel for display by the particular set;

means operatively associated with each potentially participating set for registering different types of viewer reactions to a video program display by the particular set, said registering means including first means in addition to said channel selector means for registering a first type of television viewer reaction to a video program display by the particular set, and second means in addition to said channel selector means and said first means for registering a second type of television viewer reaction to a video program display by the particular set;

means coupled to the second means for altering in response to a second type of television viewer reaction registered with respect to a video program display by a particular set the display of that video program by the particular set; and

means operatively associated with the viewer reactions registering means of participating sets for separately displaying indications of registered first and second types of television viewer reaction.

48. A system as claimed in claim 47, wherein:

said means for separately displaying said indications include means for displaying said broadcast video program, and means coupled to said displaying means for displaying together with said broadcast video program separate indications of registered first and second types of viewer reactions.

49. A system as claimed in claim 47, wherein:

said means for separately displaying said indications include means for displaying said broadcast video program, and means coupled to said displaying means for displaying a first pictorial representation of registered first types of viewer reactions, and a second pictorial representation of registered second types of viewer reactions.