Bottle package with promotional card insert

• US 4,332,325 A
• Filed: 03/23/1981
• Issued: 06/01/1982
• Est. Priority Date: 09/08/1980
• Status: Expired due to Fees

• Current Assignee: Riverwood International USA Inc (Graphic Packaging International Incorporated)
• Original Assignee: Federal Paper Board Company Incorporated (International Paper Company)
• Inventors: Manizza, Guelfo A.
• Primary Examiner(s): Dixson, Jr., William T.
• Application Number:
  US06/243,061
• Time in Patent Office: 435 Days
• Field of Search: 206/216, 206/158, 206/459, 229/40
• US Class Current: 206/216
• CPC Class Codes: B65D 71/50 comprising a plurality of articles held together only partially by packaging elements formed otherwise than by folding a blank
• CPC Class Codes: G09F 23/10 on paper articles, e.g. booklets, newspapers

Abstract

A promotional card of paperboard is provided for incorporating in a package of stubby type bottled products which are disposed in double row transversely paired relation and held in a group by a plastic shroud or plastic shrink wrap, which card has a top panel generally with apertures for receiving capped portions of the bottles and for seating beneath the bottom edges of the cap skirts and snuggly engaging the outermost top portions of the bottles, the card being in the form of a flat foldable or formable blank which is trapped beneath the shroud or wrap and which is cut and scored to fit over a center pair of capped bottles with outer end portions conforming generally to interior face portions of the shroud or wrap and extending a portion of the distance down the outer sides of the bottles and when employed with the shroud terminating adjacent bottom edges of the shroud.

Claims

1. An article package comprising a group of articles having the general form of relatively short neck bottles with cap type closures, which articles are arranged in double row transversely paired relation and held in group arrangement by a shroud formed of a continuous plastic which is at least semi-transparent and which is shaped or otherwise formed so as to provide a top wall forming panel and a depending sidewall formation extending about the perimeter of the top wall forming panel, said top wall forming panel engaging portions of the cap closures, said sidewall formation extending downwardly in tightly gripping relation to top portions of the articles and having a depth which extends below at least to the bottom of the neck forming portions of the articles with a peripherial dimension which results in tightly gripping outboard portions of the surfaces of the corner articles in the group, and a promotional display card of bendable sheet material trapped between the shroud and the top portions of the articles, which display card has a center panel extending transversely relative to the articles, said center panel having spaced apertures adapted to accommodate the neck portions of the middle row of articles and panel formations at opposite ends of the center panel which extend downwardly along at least a portion of the sidewall formation and which lie in close proximity to the inner face of the sidewall formation so that display material on the surface is visible through the shroud material, said panel formations having a dimension formation greater than the dimension of said center panel relative to the sidewall formation.

2. In a package comprising a plurality of articles having the general shape of short neck beverage bottles which are disposed in double row and transversely paired relation, and a plastic article gripping and package forming shroud member which includes an aperture top panel for engaging top portions of the articles and a depending skirt formation extending in gripping relation about portions of the articles which adjoin the neck portions, said shroud formation having major portions at least semi-transparent so that underlying material is readily visible, a display card having a central top panel portion with a pair of apertures transversely spaced according to the spacing of a center pair of the articles and configured to receive the article neck portions and having end panel portions of greater dimension than the central panel portion in the direction of the rows of the articles and folded down along the outside perimeter of the articles so as to be located closely adjacent to the inner surface of the skirt portion of the shroud member, and the display card has end panel portions which are scored so as to be bendable on a transverse centerline and thereby enabling the end portions to assume a shape conforming to the inner face portions of the overlying skirt portion of the shroud member.

3. In a package set forth in claim 2 wherein the display card is dimensioned so that the dimension thereof transversely of the group of articles corresponds approximately to the corresponding dimension of the shroud member.

4. In a package as set forth in claim 2 wherein the transverse end margins of the display card terminate on lines which extend appreciably below the bottom margins of the skirt of the shroud member.

5. In a package as set forth in claim 2 wherein the display card has a pair of apertures of sufficient size to receive capped articles and inwardly extending lug members on the periphery of each aperture which extend inwardly a sufficient distance to engage beneath the bottom edge of the skirt of a cap on the mouth of the article seated therein.