Market survey data collection method

• US 4,355,372 A
• Filed: 12/24/1980
• Issued: 10/19/1982
• Est. Priority Date: 12/24/1980
• Status: Expired

• Current Assignee: The NPD Group, Inc. (Information Resources Incorporated)
• Original Assignee: The NPD Group, Inc. (Information Resources Incorporated)
• Inventors: Goldberg, George, Johnson, Tod, Tarshis, Andrew
• Primary Examiner(s): Springborn, Harvey E.
• Application Number:
  US06/220,140
• Time in Patent Office: 664 Days
• Field of Search: 364/200 MS File, 364/900 MS File, 179/2 A, 358/85, 455/2, 235/376, 340/825.54, 340/825.55, 340/146.3 ED, 340/146.3 SY
• US Class Current: 379/92.04
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: Y10S 379/91 Bar code or optical character reader with telephone

Abstract

A method for independently electronically collecting related market survey data from a plurality of diverse locations (6,6'"'"') for temporary storage at each of the independent diverse locations (6,6'"'"') where the data is collected for subsequent transmission thereof from these locations (6,6'"'"') over a telephone type link (30,36,42) for accumulative processing thereof at a remote central electronic data processor. An interactive interchangeable prompt message display is displayed on a visual display device (32) indicating one of a plurality of market survey categories in a predefined sequence. An actual data input signal may be provided via a keyboard (70) or barboard (29) and/or wand (18,28) in response to the prompt message display with this input being stored in a memory (16) for subsequent transmission. Prior to storage in the memory (16), the data is stored in a buffer and is displayed on the display device (32) to enable confirmation prior to transfer to the bulk memory (16). When a confirmation command signal is provided to the microcomputer (10,12,14) the data is transferred to the bulk memory (16) and the display (32) is changed to display the next prompt message in the sequence. The sequence recycles for each market transaction for enabling independent integral storage (16) of each product transaction at the location of the unit (6,6'"'"'). This stored data is then transmitted to the remote data processor via acoustic coupling (30,36,42) to the telephone line.

Claims

1. A method for independently electronically collecting related market survey data from a plurality of diverse locations for temporary storage at each of said independent diverse locations where said data is independently collected for subsequent transmission thereof from said independent diverse locations over a telephone type link for accumulative processing thereof at a remote central electronic data processor, said method at said independent data collection diverse locations comprising the steps of electronically independently displaying an interactive changeable prompt message display on a visual display device at said independent diverse location indicating a particular one of a plurality of market survey information categories in a predefined sequence of said categories, said categories comprising at least product identification data, pricing data and purchase demographic data;

providing a market survey data input signal to a buffer storage means in response to said interactive prompt message display, said provided market survey data input signal comprising an actual data input corresponding to said particular category;

selectively interactively processing said provided market survey data input signal at said diverse location in a microcomputer means in accordance with said predefined sequence;

providing a verification signal corresponding to said actual data input in response to the input thereof at said independent diverse location for verifying entry of said actual data input;

providing a confirmation command input signal to said microcomputer means in response to said verification signal; and

independently temporarily storing said displayed particular category market survey data input signal content of said buffer storage means in a static memory means at said independent diverse location in response to said confirmation command input signal and changing said visual display at said diverse location for electronically displaying the next prompt message in said predefined sequence in response to said confirmation command input signal for providing a next temporarily storable corresponding market survey data input signal in response to said next prompt message, said sequence defining a market survey data transaction expository of each product, said interactive sequence recycling for each market transaction for enabling independent integral storage of each product transaction at said diverse location;

whereby subsequently transmitted market survey data may be rapidly independently collected at a central location from a plurality of independent diverse locations for said accumulative processing thereof with minimal error potential.

2. An electronic market survey data collection method in accordance with claim 1 wherein said purchase demograhic data comprises store and day of purchase.

3. An electronic market survey data collection method in accordance with claim 1 wherein said market survey data input signal providing step comprises the step of optically scanning a product code on a product for providing said market survey data input signal corresponding to said product identification data.

4. An electronic market survey data collection method in accordance with claim 1 wherein said market survey data input signal providing step comprises the step of providing a keyboard data signal input from a keyboard array comprising a plurality of keys each corresponding to a unique keyboard symbol, said keyboard provided market survey data input signals corresponding to at least said pricing data and said purchase demographic data, and optically scanning a product code on a product for providing said market survey data input signal corresponding to said product identification data.

5. An electronic market survey data collection method in accordance with claim 1 wherein said interactive prompt message sequence comprises numeric product code identification, product quantity identification and product price identification.

6. An electronic market survey data collection method in accordance with claim 5 further comprising the step of directly advancing through said sequence to provide a prompt message display corresponding to the next category in said market survey transaction in response to provision of said confirmation command input signal during a prompt message display, whereby input of data relating to categories in said transaction which are inapplicable to the product defined in said transaction may be omitted.

7. An electronic market survey data collection method in accordance with claim 1 wherein said verification signal providing step comprises the step of electronically displaying said corresponding actual data input from said buffer storage on said visual display device in a verification display in response to the input thereof at said independent diverse location for verifying the correct entry of said actual data input.

8. An electronic market survey data collection method in accordance with claim 7 wherein said product identification data comprises a UPC type product code.

9. An electronic market survey data collection method in accordance with claim 8 wherein said market survey data input signal providing step comprises the steps of optically scanning a UPC product code on a product for providing said market survey data input signal corresponding to said identification data and selectively optically scanning a barboard array of UPC product type codes each corresponding to a unique keyboard symbol for providing said market survey data input signals corresponding to at least said picing data and said purchase demographic data.